This is growing at LensTech so we wanted to share the success, enjoy!

1. CHEMISTRIE TM
The Magnetic Lens Layering System
Available through LensTech Optical

2. Make any frame into a clip
Micro 2mm wide magnetic

3. What is Chemistrie ? TM
• A patented magnetic polarized sun shied utilizing magnets embedded into
the Rx lens and the polarized shield. Processed in house at LensTech.
• A polarized polycarbonate sun clip made to fit the RX along with the frame.
• A magnetic click system that fits better than most magnetic clips made with
a fraction of the weight.
• The easiest click sun lens to put on while driving.
• Quality, lightweight lenses (.8 mm thickness)
• Fits most frames made, including the ones you already have on your board!

4. With ready made clip on’s
that come with frames…
– Not optically correct
– Not base curve matched
– Heavy due to thicker lens and frame
– Difficult to attach and remove
– Has the potential to scratch both the lens and frame
– Can come off easy with slight bumps and shakes.
Chemistrie is the solution to these problems!
TM

5. Chemistrie Sunlenses TM
• Lightweight (.8mm thickness)
• Can be edged to fit most frames made. LensTech customizes them at the
same time the rx is made.
• 100% UV protected
• Polarized
• Offered in 8 solid, 8 mirrored, and 8 gradient colors

6. What Makes Chemistrie Different? TM
• Seamless, snug fit for virtually ANY frame style and lens prescription
• Manufactured on a per-patient, per-prescription basis
• Custom made by skilled LensTech technicians
• No adjustments needed after the initial fitting
• Strong, flexible, and durable construction

7. Other Features and Benefits
• 24 different lens colors
• 5 bridge colors
• 3 magnet colors
• 12 Swarovski crystals used as decorative accents ( Optional )
• Virtually transparent to the frame design—patient’s high-end Rx frames
become high-end Rx sunglass frames
• A truly advanced alternative to bendy, bulky, adjustment-prone clip-on
sunglasses

8. Polarized Polycarb Solid
G-15* Grey** Brown* Amber**
Bronze Yellow Rose Blue
* Available in non-polarized for pilots etc.
** Available with back anti-reflective coating

9. Polarized Mirrored Lenses with
Back AR
Gold Silver Blue Caliente
Morado Green Orange Sky Blue

10. Polarized Gradient Lenses with
Back Side AR
Dark Grey Violet Grey Crimson Medium Brown
Amber Violet Rose Dark Brown Rouge

11. Chemistrie 3-D
Lenses
• See 3-D Movies
• Play 3-D gaming
Circular
• Available in base curves of 4 and 6
• Compatible with:
– 3-D televisions utilizing passive lens
technology
– RealD cinema productions Linear

12. Optional: Profile Mounting
• Frame end piece is embedded into the lens ( minus rx ) looks sleek.
• Frame chassis fits into the lens seamlessly for the most integrated fit
• Prevents lint, oil, and debris build up
• Must be requested at time of ordering
• Aesthetically more appealing
• Works best on minus or myopes.
• Additional fee for profile mounts.
Notice how the rimless end piece is
flush with the front of the lens or BC.

13. Magnets
• Available in three colors
• Available in two styles
• If you do not request a particular
magnet or bridge color we will
choose the best color to match
the frame. We will almost always
use round magnets unless
otherwise requested.

14. 5 Bridge Colors
• Constructed from titanium
• Available in five colors
• If you do not request a color we
will choose the best color to
match the frame with.

15. Swarovski Crystals
• 12 Swarovski crystal jewel colors
• Two types:
– Permanent – Crystal is
permanently attached to the
sun lens
– Only $10 for Swarovski crystals.

16. Tips on HOW TO SELL Chemistrie TM
Tips from opticians who are selling them now and have
successful experiences to share.
• When a second pair for sunwear is not going to happen this is your next best option.
• Wear them in the office, show the sample from your display. The question will come up about
how will I see with magnets in my lenses? Explain they are very smaller than most 3pc mount
end pieces, after a few minutes you will not notice them there. The next question usually is,
―will people see the magnets on my lenses‖? Best answer is, did you notice mine showing the
pair you are currently wearing with magnets in the lenses. 99% of the time the comment will
be made by the patient ― I never noticed yours‖ and you can easily proceed with the sale from
here.
• Always mention 3-D lenses are available.
– A. 3-D TV’s and Movies without goofey glasses.
– B. 3-D Games, it’s a huge market, watch the reaction when you beign to ask about it.

17. What’s Included?
• Chemistrie POP display (available in acrylic or burlwood)
TM
• Pre-made demo frame
• Crystal wheel with all 12 Swarovski colors
• Complimentary vouchers for the first two Chemistrie TM
systems sold
• We always recommend having the clip made at the time
of the RX. We do not make clicks for POF.

18. Overcoming Objections
• ―Magnets in the lens??‖
– The magnets are outside the field of vision
– A three piece chassis is usually more noticeable than micro magnets.
• ―Will the magnets compromise the Rx lens?‖
– Magnets are only drilled partially through the Rx lens
– This has not been a problem
• ―I would rather sell a second pair.‖
– Chemistrie is not intended to deter second pair sales
TM
– A great alternative for patients that don’t want a second pair, but desire sun
protection
– Some patients would rather wear their favorite frame all the time
– Even if patients purchase a second pair always ask about 3-D

19. Tips on Training Opticians in Selling
Chemistrie to Patients TM
• ECP employees personally wear Chemistrie (opticians, optometrists, office
TM
administrators, etc.)
• Display a Chemistrie on a top selling frames throughout their stores
TM
• Show the durability of the ChemistrieTM lens, let the patient feel the strength of the
magnets
• Present ChemistrieTM as the newest and freshest technology that is available within
the industry
• Avoid referring to the product as a ―clip‖, ―clip-on‖, or ―clippy‖, introduce it as a
magnetic sunlens system

20. Target Audience
• Everyone – Children, Teenagers, Young Adults, Men, Women, Senior
Citizens, etc. will love them!
• All demographics wear eyewear, whether it is for vision correction or
fashion or 3-D gaming or movies.
• Because there is such a variety of lens colors/functions, Chemistrie can
TM
meet both the consumer’s need for performance, as well as cosmetic
appearance

21. Know The Pros
• Fits virtually ANY frame
• Custom made with your RX by skilled
technicians at LensTech Optical.
• Base curve matched, Huge advantage!
• 24 color variations of polarized lenses
• Lightweight Polycarbonate material.
• Easy to attach/remove
• No metal prongs or eye wires to scratch
lenses!

22. Main Points
• Best option for non second pair patients who want sun protection.
• Provides the consumer with a quality product, while being able to customize
it to their exact specifications.
• Chemistrie is edged and base curve matched to virtually ANY lens or frame
TM
• Chemistrie’s self-aligning design will never need adjustment beyond the fit
TM
date as long as frame stays in reasonable adjustment and alignment.
• For more information or to order your demo kit contact LensTech ask for
Amanda @1.800.564.5546