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Presentatie st petersburg test
1.
The art of
Creating
2.
Gebert Janssen Contact - LinkedIn -
Twitter: eventarchitect1 - E.mail: g.janssen@eventarchitect.nl - Internet: www.eventarchitect.nl Boardmember chapter NetherlandsLecturer eventmanagement, eventmarketing, MICE, safety & eventlogistics, trends & developments, international events.
3.
INTRO
4.
Daily work Translating concepts to Events
5.
Incentives Incentive agency
6.
Important contacts 1st step Orientation 2nd
step Organize
7.
What do we
need? Hotel? NO! Location/Site? NO! Entertainment NO! Specific Hotel? YES! Specific Location/Site? YES! Specific Entertainment? YES!
8.
Example (concept) Concept: South Africa Basic
tented camp in game reserve DMC’s: Not serious, laughing, not possible, to much work!
9.
Example (organize) Organize: London Low budget
incentive 300 persons DMC’s: Not enough budget! ‘we only work with 5 stars hotels’
10.
Example (earnings) Earnings: Barcelona - Specific
hotel (special wish) - Diner site DMC: Was lying: ‘not enough rooms available’ Made a reservation at the hotel with more commission!!
11.
DMC Difference? Commercial Provides information that
CVB wants to sell Represents companies Not objective CVB Not commercial Provides information that client need Represents city or destination Objective?
12.
Go back in
time Imagine…. 25 years ago Last century No internet… On television a few channels…. Only Telephone, exhibitions….
13.
Future? - Dynamic Packaging -
Technology - City marketing - Internet - Experiences (authentic)
14.
Ideal situation - Advice
& Support - Understanding cultures - Transparency - Go with the concepts - Provide added value!
15.
Thank You for your attention
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