Geek creative made a visual campaign and created ‘Avatars’ which go bonkers once they have the chocosticks.

1. Group 12- Special Awards:
Art Direction Craft Digital
Gone Mad Chocosticks

2. The Brief:
• To create a clutter-breaking campaign targeted towards
kids for the Gone Mad Chocostick’s kids chocolate brand.

3. Gone Mad is a kids chocolate
brand that teleports you to a mad
world where you can go bonkers,
do bizarre things and have a lot of
fun ☺ every time you have it!

4. Geek creative made a visual campaign and created
‘Avatars’ which go bonkers once they have the
chocosticks.
The creatives were made in the form of comic and
film strips and were digitally illustrated for this campaign.

5. Comic / Film strip 1:

6. Student
visits
Baba.
Student
eats
Chocostick.
c
Comic / Film strip 1:

7. Baba appears as a
Hippie with an Afro
wig and retro
glasses to the
student!
Signoff

8. Kid goes
to a zoo.
Kid eats
Chocostick!
Comic / Film strip 21:

9. Suddenly the Hippo
appears as to have
super human powers
and flies!
Signoff

10. Kid throws a
Chocostick
and asks the
Bulldog to
‘Fetch!’
The Bulldog
eats the
Chocostick!
Comic / Film strip 3:

11. The Bulldog turns
Into a bright,
Multicoloured
French poodle!
Signoff

12. As part of the campaign set, a series of personality
cards were created to bring out the personalities
of the avatars.

16. Posters:
A series of posters on the avatars were created to
bring out the fun element of the characters.

19. A lot of creative posts were made to share on Social
Media as part of the campaign so as to have a topical extention. s

26. The campaign included riddles for the kids using the Avatars.

27. Continued…

29. Visual Merchandise:
Funky accessories like laptop skins, mobile covers,
watches, headphones, with the popular
characters could be used as give-aways for
contests to promote Gone Mad as a brand.

30. Watch

31. Mobile cover

32. Coffee mug

33. Fridge Magnet

34. Set of circular
playing cards

35. The Gone Mad avatar campaign appealed to the kids
in terms of content and visual appearance.
The kids were interacting with us on the Facebook page
And were responding to the Avatar campaign.

36. Thanks!