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PromoLinks Presentation
- 2. Table of Contents 1. Who We Are ? 2. What We Do ? 3. Our Clients 4. Certificates 5. Portfolio 6. Case Studies 7. Production Cycle
- 3. WHO WE ARE ? I
- 4. PromoLinks International is Egypt’s 1st “Digital Advertising Agency“. We understand and study our customers’ needs to create, develop and execute the full mix of our customers’ digital advertising campaigns, starting from developing customer’s web site, Online marketing and advertising campaigns, company multimedia presentation, Mobile, Indoor and Outdoor Digital Signage Networks, and any other electronic solutions that may exist in a way that exceeds our customers’ expectations. WHO WE ARE ? 3 4
- 5. We believe that the world is changing in every aspect, and the major challenge is to bridge the digital divide. The Advertising business has already come to a major milestone; every aspect of advertising is going to evolve, from broadcasting to narrowcasting, from Static to Dynamic and from analog to digital. Information technology is leading the change. PromoLinks through its experience in mastering both Information Technology and Advertising is one of the leaders of the Advertising change in MENA region (Middle East North Africa) and expanding to worldwide market. WHO WE ARE ? 4 5
- 6. WHAT WE DO ? II
- 7. Web Design & Development Search Engine Marketing (SEO, PPC campaigns) Leads Generation Social Media Marketing Strategy & Planning E-Mail Marketing Campaigns WHAT WE DO? 67
- 8. Multimedia Design & Development Media Planning & Buying Measurement & Optimization Content Creation & Management Digital Signage WHAT WE DO? 78 Mobile Advertising
- 9. Web Design & Development We ensure that your website is Search Engine Friendly; it is about designing your website in such a way that it will appear higher in the search rankings. A website that's optimized for search engines can reap huge benefits on to your website and your business by achieving maximum visibility within major search engines like Google. 8 WHAT WE DO ? 9
- 10. As web site promotion specialists, In addition to search engine optimization, we can expose your business to millions of users while effectively branding your product or service through placement of banners in the most targeted and highly traffic websites and Portals, with the most cost effective packages on the internet, you don't have to worry about high advertising overhead. Search Engine Marketing (SEO, PPC campaigns) 9 WHAT WE DO ? 10
- 11. We are able to generate & attract qualified leads to your business from the whole online world with minimum effort, time & cost when compared to the campaign's ROI. Our conversion rates are the best in the market and we've helped our clients to launch their businesses and gain hundreds of thousands of pounds out of our leads generation campaigns. Leads Generation 10 WHAT WE DO ? 11
- 12. We use our intensive marketing experience together with the knowledge of different social networks to deliver measurable campaigns results. Being trusted partners, we take the responsibility of managing our brands online presence so as to gain the most out of their social media channels (Facebook, twitter, LinkedIn, YouTube,...). Social Media Marketing WHAT WE DO ? 12
- 13. From evaluating a brand’s strengths and weaknesses to combining digital marketing tactics to create large-scale programs, we offer a full suite of strategy and planning services to build connected brands. Strategy & Planning WHAT WE DO ? 13
- 14. Our E-mail marketing solutions represented a feasible solution for our clients to reach their specific target audience , refresh their current customers with continuous promotions and offers and attract new customers to their businesses. E-Mail Marketing Campaigns WHAT WE DO ? 14
- 15. Here you go pieces of our art: •http://www.youtube.com/watch?v=rNLsdVnUbJg •http://www.youtube.com/watch?v=_8zVDHBsVzc&feature=related •http://www.youtube.com/watch?v=Osrw4FPga_s&list=UUTxI- qIBeC8DNCfiYVGyyiQ&index=3&feature=plcp •http://www.youtube.com/watch?v=qMFfOwuFYfo Multimedia Design & Development WHAT WE DO ? 15
- 16. Our digital media planning and buying team doesn’t shout at the crowd. They identify individuals with intent, reach them across our websites network, and then measure, optimize and repeat. Media Planning & Buying WHAT WE DO ? 16
- 17. Today, marketers and digital marketing agencies are challenged with creating massive amounts of branded content in real time. Our expert teams can help your brand deliver custom content that surprises and delights customers exactly when and where they want it. Content Creation & Management WHAT WE DO ? 17
- 18. Now more than ever, clients have to defend their marketing budgets. We can help you measure cross-channel campaign performance in real time, turn data into insights and prove to higher-ups just how brilliant you are. Measurement & Optimization WHAT WE DO ? 18
- 19. Digital signage is a sub segment of Signage. It resembles dynamic signs that appear in a form of advertisements or announcements on digital screens controlled by Computers and Content Management and scheduling Software. They can be networked or standalone. Digital Signage 19 WHAT WE DO ?
- 20. Do you know that mobile users are more than PC users? Now mobiles are with nearly everybody on the planet (except infants). By targeting mobile users you can reach the masses. Now with technology advancements, you can precisely target your prospects based on more criteria than before as location, Geography, District, Age, Gender, Mobile Model, Language, Interests and Social Class. Your message will not be only text, it can also be multimedia and graphics. Mobile Advertising 20 WHAT WE DO ?
- 21. OUR CLIENTS III
- 23. OUR CLIENTS EDUACTION & TRAINING 23
- 29. OUR CLIENTS OIL AND GAS 29
- 31. OUR CLIENTS TOURISM & TRANSPORTATION 31
- 34. CERTIFICATES 34
- 35. V PORTFOLIO
- 36. WEBSITES
- 43. https://www.almaalim.com Industry: IT security solutions PORTFOLIO 43
- 49. SOCIAL MEDIA
- 64. CASE STUDIES VI
- 66. Case: To bring qualified leads to visit and purchase Farms. Challenges: Very tight targeting and product, to buy Farms located in 86km Cairo – Alexandria desert road in two weeks campaign. Solutions: Effective media planning and integration, precise audience targeting, filtering. CASE STUDIES 66
- 67. CASE STUDIES 67
- 68. CASE STUDIES 68
- 69. CASE STUDIES 69 Total Clicks 35,055 Total Subscriptions 1,125 Average Conversion %3.18 Average Cost Per Subscription $1.96
- 70. CASE STUDIES 70 32,000 32,500 33,000 33,500 34,000 34,500 35,000 35,500 Promised Delivered Clicks Optimization Clicks
- 71. Canadian Academy of Flight CASE STUDIES 71
- 72. Case: To bring 200 selected attendees to the flight education awareness seminar held in Cairo through using the online media. Challenges: very tight due date (9 days) selecting the proper channels in the online world and filtering the data to choose only audience who have the interest to flight education. Solutions: effective media planning and integration, precise audience targeting, filtering. CASE STUDIES 72
- 73. Landing Page Sample CASE STUDIES 73
- 74. Facebook Ads Sample CASE STUDIES 74
- 75. Google Ads Sample CASE STUDIES 75
- 76. Results: - Campaign reached 280,000 audience. - 3000 visits on landing page. - 1000 subscribers. - 250 attendees was invited. - In 5 Days and with half of the determined budget. CASE STUDIES 76
- 77. Speranza Envy Campaign CASE STUDIES 77
- 78. Case: Speranza was launching a new car “Envy” in the Egyptian Market and seeking to build awareness and drive sales on it. Challenges: to achieve a specific number of clicks (20,000) with specific number of impressions (20,000,000) at a very tight targeted audience during one month duration for the campaign. Solutions: Choosing the top 2 news portals for our banner ads integrated with Facebook Ads and GDN (Google Display Network) Ads at the automotive websites. CASE STUDIES 78
- 79. Portal Ads Sample CASE STUDIES 79
- 80. Portal Ads Sample CASE STUDIES 80
- 81. Facebook Ads Sample CASE STUDIES 81
- 82. Facebook Ads Sample CASE STUDIES 82
- 83. GDN Ads Sample CASE STUDIES 83
- 84. GDN Ads Sample CASE STUDIES 84
- 85. GDN Ads Sample CASE STUDIES 85
- 87. Gates for Weight Management CASE STUDIES 87
- 88. Case: Gates offers online weight management solution instead of the clinic alternatives which is a new solution in the Egyptian and KSA Markets. Challenges: Gates for Online Weight Management Solutions was suffering from the low sales results because of their website which is full of complicated procedures for the new clients. Solutions: Creating 3 Landing Pages with different messages and languages to target different market segments. CASE STUDIES 88
- 92. Facebook Ads Sample Results: Sales increased by +40% CASE STUDIES 92
- 93. EyeCare Lasik campaign CASE STUDIES 93
- 94. Case: Create awareness about the excellence of Eye Care center services and technologies used, specially the new Lasik machine, to promote eye care brand image, and to drive more sales at their services, specially the Lasik procedure. Challenges: Target the right segment and convince them to register. Solutions: Creating a Facebook page , Facebook Ads and 3 Landing Pages with different messages and languages to target different market segments. CASE STUDIES 94
- 96. Facebook Page Posts Sample CASE STUDIES 96
- 97. Facebook Page Posts Sample CASE STUDIES 97
- 98. Landing Page Sample CASE STUDIES 98
- 99. Landing Page Sample CASE STUDIES 99
- 100. Landing Page Sample CASE STUDIES 100
- 101. Landing Page Sample CASE STUDIES 101
- 102. Landing Page Sample CASE STUDIES 102
- 103. Landing Page Sample CASE STUDIES 103
- 104. Facebook Ads Sample CASE STUDIES 104
- 105. Facebook Ads Sample CASE STUDIES 105
- 106. Results : • Campaign duration : 15 days • Campaign type : Facebook Ads • Served Impressions : 6,084,174 • Total Click : 11,774 • ClickThrough Rate (CTR) : 0.19% • Campaign Reach (Unique Reach) : 804,384 • Frequency : 7.5 • Page Likes : 1,334 • Total No. of registrations : 146 • Conversion rate : 1.2% CASE STUDIES 106
- 107. Caféx The first Egyptian specialized event for cafés and restaurants in the Middle East CASE STUDIES 107
- 108. Case: To create an awareness campaign for the event and to bring the target attendees to the attend the event. Challenges: Create a community of audience who are interested in Café and restaurant equipments. Solutions: effective media planning and integration, precise audience targeting, filtering and viral community management. CASE STUDIES 108
- 109. Facebook Fan Page CASE STUDIES 109
- 112. Results: - Campaign impressions 8,368,210 and reached 1,801,509 audience. - Campaign Interaction 41,498 clicks, 37,457 actions and 17,645 likes. - Facebook Fan Page In Numbers: 17,662 Fan, 4,394 Talking About ,24,88% Engaged and 82,78% Monthly Growth CASE STUDIES 112
- 113. Dubai Airport DIGITAL SIGNAGE 113 CASE STUDIES
- 114. Case : Create digital signage software to convey useful information to the passengers. Challenges : Using the existing Master Antenna Television Network (MATV) to convey useful information to the passengers. Solutions : Further research and development of this idea by the engineers gave birth to "TheAirport Channel". The 32 boarding lounges in Sheikh Rashid Terminal are grouped into 16 broadcasting segments each comprising of 2 lounges. DIGITAL SIGNAGE 114 CASE STUDIES
- 117. PRODUCTION CYCLE VII
- 118. Pre-Presentation Phase: 1. Briefing Session: where we set with the client, take a general brief about his business needs and ask him a group of questions about his company and products/services offered in order to help us in preparing the strategy. 2. Research: where our team starts his research about: Market size, Consumers, Need analysis, purchasing behaviors, similar products & services offered, targeted demographic profiles (Age, Gender, Income, Education, Marital Status), Competition analysis and Buying Persona (What does our target market value most?, Where do they get most of their decision-making information? Do they research the Internet?, Are they first responders or followers? Will our target audience respond to something new or wait for others to try it first?). PRODUCTION CYCLE 118
- 119. Pre-Presentation Phase: 3. Setting Strategy: • we take the benefit from our research results to make a situation analysis, set objectives, draw strategy, translate it into tactics, choose Media channels according to the Main marketing objective: build awareness drive sales, grow loyalty, influence consideration), Campaign Results, Budget, Campaign duration and Resources. Then we set the campaign KPIs (Key Performance Indicators). • We may propose more than one option for the campaign strategy according to the case. We show each option with its advantages and disadvantages. PRODUCTION CYCLE 119
- 120. Presentation Phase: 1. Making Presentation: we showcase our conception to the marketing campaign and our expectations in terms of numbers according to the campaign objectives. 2. Receiving Feedback: We set with the client at the end of the presentation receiving his feedback upon the proposed campaign, answering his questions and modify the plan according to his needs. PRODUCTION CYCLE 120
- 121. Post-Presentation Phase: 1. Investment Offer: we send the modified presentation attached with the investment offer which combines the campaign budget and return on investment expectations. 2. Setting Objections: We communicate with the client to handle objections related to the investment offer aiming to close the deal and start the campaign implementation. PRODUCTION CYCLE 121
- 122. Post-Presentation Phase: 3. Campaign Management: • Where we do the different tactics according to its timeline and resources (including Ads creation, activating media channels ..etc) then we use our analytics’ tools to track the campaign performance from day one in order to optimize the advertising variances with previously prepared scenarios to reach the best tactics that achieve results with the lowest costs to run the campaign in the highest levels of quality. • We use the lessons learned from past projects, make gap analysis, weigh priorities, evaluate alternatives in order to maximize the ROI (Return On Investment). PRODUCTION CYCLE 122
- 123. THANK YOU
- 124. Address: Smart Village, KM 28 Cairo Alex Desert Road Cell Phone: +20-35370300 e-mail: sales@promolinks.com