The document discusses two social forces that will shape post-COVID consumer behavior: 1) Health will become a dominant factor in consumer decision-making as people's experiences and purchases will be assessed based on their impact on personal and public health. 2) Virtual activities will become more commonplace as the shift to remote work and socializing during the pandemic normalized virtual lifestyles, fueling growth of the digital economy. Businesses must understand and plan how to position their offerings within this new health-focused, virtual environment to meet changing consumer needs.

1. 2 SOCIAL
FORCES THAT
WILL SHAPE
POST-COVID
CONSUMER
BEHAVIOUR
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2. Covid-19 is now the biggest global event
—and challenge—of our lifetimes. As
such, it is changing human attitudes and
behaviors today and already forcing
businesses to respond.
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3. This changing consumer behavior is
capable of creating new challenges as
well as opportunities for brands.
But what are they?
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4. The pandemic is already
revolutionizing how people now
think about (their) health.
1.
As such, almost every experience,
product and service will be re-
assessed by consumers according to
the extent to which it either enhances
or diminishes their health.
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5. In essence, health will dominate. A
health economy will emerge with
opportunities for ALL to plug into.
You will need to understand and start
planning how your business can be
part of a new health ecosystem that
will dominate consumers' thinking.
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6. 2. Virtual is the new reality
The enforced shift during the course of
the pandemic to virtual lifestyle
(working, consuming and socializing)
will fuel a massive and further shift to
virtual activity for anything. The real
digital economy is just about to kick off.
Is your business fully plugged in yet?
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7. The most important action your
business can take NOW is to commit
to the continuous process of carrying
out an Experience Audit based on a
deep understanding of behavior
change as events continue to unfold.
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8. You may need to consider making
significant adjustments to core
business priorities that impact
everything from pricing to promotion
and so on.
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9. Your aim should be to position your
business in such a way that it is
capable of meeting both
FUNCTIONAL AND DEEPER HUMAN
NEEDS
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10. Moreusefulposts
comingyourway!
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Thanks for reading.
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