Presentation given at the TAUS Annual Conference 2013 held in Portland, Oregon. Takeaways include a brief introduction to the Gengo API, two customer examples, why Gengo translators love the platform, and how and what some metrics are used to monitor the crowd.

1. “Massive Translations at Scale with
Crowds Managed by Metrics”
Matthew Romaine
CTO & Co-Founder
October 15th, 2013

2. Today’s takeaways are a
general understanding of
Gengo’s API; two API
integrations that help
customers scale; why our
platform is loved by
translators; and some metrics
to tie this all together.

3. What does “massive translation
scalability” really mean?
Web
API
Tools and processes to
handle any volume of
translation – scaling up
and down efficiently.
For customers – an
interface that enables
submitting content in
variable quantities, quickly.
For translators – tools that
enable completing quality
translations in large and
small volumes, quickly.

4. An accessible API
Customers Submit
Easy integration with
online documentation,
free Sandbox, popular
client libraries
Through API
Translators Translate
REST-based endpoints,
JSON-based payloads.
Regularly improving job
delegation and notification
processes

6. or

7. • 400 ~ 500 jobs / day
• Peak @ 1,000+
• Flexible scalability
“The traffic of our UK site started to grow very
rapidly right after the launch in February
2012. This would not have been possible
without having the bulk of content translated
on day one.” – Christian Jorge, Co-founder
• 2 ~ 4 weeks dev. to
launch
• Built in-house

8. • Avg. 6,000 jobs / day
• Peak @ 19,000+
• “Just-in-time” driven
• ~3 weeks to launch
• Built in-house
“With the volume of content
we had, we required an APIapproach that could
support a workflow with
minimal maintenance.” –
Ryo Kobari

9. Our Translator “Pyramid”
2
“TOps” Team (Internal)
75
Senior Translators (Contractors)
9,000
“Lay” Translators (Contractors)
100,000+
Candidate Translators

10. Translator Love
• Flexibility, Reliable payouts, Training
• Career growth opportunities
• Community and TOps interaction
• Continuous product improvements

12. Language Health and Metrics
•
•
•
•
•
Active translators + cost to acquire
Current volume + turnaround time
Output quality
User responsiveness (incl. STs)
Net Promoter Score

15. Thank You
http://developers.gengo.com
matt@gengo.com
http://github.com/gengo