Curriculum Vitae - Pimpisa P.

1. Curriculum Vitae
Pimpisa P.

2. my OBJECTIVES
Quickly impress you with my experience,
knowledge, and presentation skills;
thereby compelling you to reach out and
offer me the job of a lifetime (full time or
consultancy).

3. i am PIMPISA
我叫陈惠贤。我今年40岁。我是泰国人。我研究生毕业。我有十七年工作经验。
My name is Pimpisa. I am 40 years old. I am Thai. I had graduated in Master of
Business Administration with 17-year of experiences.

4. my LANGUAGE PROFICIENCY
我会说三个语言。泰语是我的母语。我从小就开始学英文。而且呢，研究生毕业
后我也有机会去中国留学中文。我得到七级汉语水平考试。
I can speak 3 languages i.e. English, Chinese, Thai. I had passed Chinese
Proficiency Test and got HSK Level 7. My English is quite well. I had also passed
English Proficiency Test and got 730 marks in TOEIC.

5. My SKILLS AND EXPERTISES
 I had an extensive experiences in professional management, consulting, marketing, sales,
trade marketing, category management, space management, purchasing and merchandising.
 Broad vision in many product categories are my uniqueness.
 I also had knowledge of shopper research, consumer panel, retail audit, and customer behavior.
 Independent, teamwork, out-of-the-box initiatives, and good communication are my strengths.
• Analytical skills
• Communication skills
• Presentation skills
• Sales & Marketing Skills
• People & Coaching skills
• Leadership skills
• Out-of-the box initiatives
• International Exposure
• Independent

6. my EDUCATION
1998 年大学毕业。2002 年研究生毕业。从2004 年到2005年在青岛大学学习中文。
In 1998 I had graduated in BBA from Assumption University, majoring in
International Marketing Management and minoring in Marketing and Computer.
Then I got MBA from Assumption University in 2002. Finally, I decided to study
abroad at Qingdao University in PRC during 2004-2005.

7. My EXPERIENCES
我 经验过了好多公司比如说万客隆， 雀巢公司，等等。。。
I had worked in many companies e.g. Makro, Nestle, etc.

8. My EXTRA TRAINING
Category Management Path to Purchase
Customer
Management
Best Practices
Quality Leadership Program
Content Strategies & New Media Channels Key Account Management
I had got many extra training as follows :
• Category Management by 3M (Thailand)
• Customer Management Best Practice/ Category Management/ POP Driver by Nestle
• Key Account Management by Cyberdict Technology Ltd.
• Quality Leadership Programme by Crestcom
• Content Strategies for web, social media and new media channels by The Asia Business Forum

9. my HOBBIES
我爱旅游，念书，上网，等等，。。。。
I love travelling, reading, and internet surfing and also prefer home decoration and
meditation.

10. i live in SAMUTPRAKARN

11. My EXPERIENCES
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery
Reason to leave : Got new job
Balance bargaining powerAchieve Sales & Profit Target
Maintain relationship with store level to
ensure smooth operation & promotion
efficiency
Review assortment, price,
promotion, and merchandising
Negotiate with vendors
Develop direction & differentiation
strategy for Non-Food Division Improve vendor performance

12. My EXPERIENCES
• Achieved sales target at 1000 MB
(+15%)
• Achieved margin target at 15%
• Became non-food division’s
representative to develop direction
and differentiation strategy
• Got very good support from store
operation : mountain display
during promotion
• Got salary adjustment 2-3 times a
year
Siam Makro Public Company Limited,
Assistant Merchandise Manager,
May 1998 - Mar 2002
Category : Office Automation, Office &
Home Furniture, Stationery
• Merchandise Manager
• Purchasing Manager
• Category Manager
• Sales Manager
• Marketing strategist
• Project Manager
Position : Assistant Merchandise Manager
Period : May 1998 - Mar 2002
Category : Office Automation, Office & Home Furniture, Stationery
Reason to leave : Got new job

13. My EXPERIENCES
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time
Channel : Modern trade
Reason to leave : Got new job
Space management
Develop regular & ad-hoc analysis for
sales & marketing team
Relationship with internal & External stakeholders
Initiate category strategy/tactics Develop category
merchandising guideline
Develop business partner with MT customers
to ensure customer satisfaction Develop Category & Channel Strategy
Assortment Review and
Category Management Path-to-purchase & in-store activation

14. My EXPERIENCES
Nestle (Thai) Ltd.,
Assistant category manager,
Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
• Category management
• Space management
• Assortment review
• Category Analysis
• Category & channel strategy
• Merchandising guideline
• Path-to-purchase & in-store
activation
• Shopper & consumer insights
• Develop strategic partner with
modern trade customers
• Got promoted after working for 6
months
• Reduced out of stock by 5%
• Increased shelf space by 10-20%
• Increased space of tea category
from 1 shelf to 2 bays at Tesco
• Increased sales opportunity at
home shelf display for all categories
at hypermarket channel which had
threat from house brand
Position : Category Management Assistant Manager
Period : Mar 2002 - Jun 2003
Category : Coffee, Creamer, Tea
Brand : Nescafe, Coffee-mate, Krematop, Nestea, Nestle Tea Time
Channel : Modern trade
Reason to leave : Got new job

15. My EXPERIENCES
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
Channel : Modern Trade especially Tops, Traditional Trade
Reason to leave : Study abroad
Space management
Initiate category strategy/tactic
Shopper & customer insight Develop business partner with MT customers
to ensure customer satisfaction
Assortment Review and
Category Management
Home Shelf decoration
Price competitiveness
Category Management TrainingDevelop regular & ad-hoc analysis for
sales & marketing team
Premium sourcing

16. My EXPERIENCES
Berli Jucker (Cellox) Ltd.,
Assistant trade marketing manager,
Jul 2003 – Feb 2004
Category : Tissue paper “Cellox”
• Category management
• Space management
• Assortment review
• Category Analysis
• Category strategies & tactics
• Merchandising guideline
• Home shelf decoration
• Category management training
• Develop strategic partner with
modern trade customers
• 2 times quarterly category review
with Tops
• Reduced out of stock by 5%
• Increased shelf space by 5%
• Increased market share by 1%
• Increased sales opportunity at Tops
by increasing weight of purchase
and home shelf decoration by 5%
Position : Trade Marketing Assistant Manager
Period : Jul 2003 – Feb 2004
Category : Tissue “Cellox”
Channel : Modern Trade especially Tops, Traditional Trade
Reason to leave : Study abroad

17. My EXPERIENCES
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident
Increase Market Share
Increase brand awareness
Event Marketing
Marketing Communication Plan
Develop digital Content
Product Knowledge & Chinese Training
Develop market intelligence
Chinese Hotline
Retargeting
Marketing Budget Allocation

18. My EXPERIENCES
Target Marketing
PR News
Product Launch Plan
Product Positioning
Sponsorship
Period : Dec 2005 – Mar 2011
Public Relation
Content Marketing
Partnership
Increase Brand
Visibility
Marketing CampaignMedia Agency Relationship
POP Development
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after a severe accident

19. My EXPERIENCES
Cyberdict Technology Ltd.,
Marketing manager,
Dec 2005 – Mar 2011
Category :
Electronic dictionary “Cyberdict Besta”/
GPS Navigator “Cyberdict Besta”
• Project manager
• Marketing Communication Manager
• PR Manager
• Marketing budget controller
• Marketing Event Manager
• Marketing plan manager
• Digital marketing manager
• Product marketing manager
• Chinese-related training manager
• Got promoted after working for 1.2
years
• Became honorary management
committee
• Increased market share from 40% to
60% within 2 years
• Developed Cyberdict Besta to
become market leader in
electronic dictionary within 2 years
• Invited to see manufacturing facility
and new technology products in
Taiwan
Position : Marketing Manager
Period : Dec 2005 – Mar 2011
Category : Electronic Dictionary & GPS Navigator “Cyberdict Besta”
Reason to leave : Took care of mom after accident (need close supervision)

20. My EXPERIENCES
Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Reason to leave : Got new job
Achieve Sales & Profit Target
Develop relationship with both
internal and external stakeholders
Develop channel strategy and tactic
Improve customer satisfaction Regular PC/ Sales Team TrainingImprove after-sales services
Develop Win-Win relationship
with MT customers
Business Review
Process Improvement
Sales Team Lead
Resolve channel conflict
Increase productivity of
sales team

21. Position : Sales & Marketing Division Manager
Period : Jun 2011 – Jun 2012
Category : Fire, security , and water-resistant Safes, Steel & Wood Furniture
Brand : Kingdom, Pilot, Sentry Safe, Lucky
Channel : Modern Trade
Reason to leave : Got new job
My EXPERIENCES
Siam Steel International PLC.
Sales & Marketing Division Manager,
Jun 2011 – Jun 2012
Category :
Fire & security safe “Pilot”,”Kingdom”/
Water-resistant safe “Sentry Safe”/
Steel & Wood Furniture “Kingdom”
• Project manager
• Sales/ channel manager
• Key account manager
• Training manager
• After-sales services manager
• Modern trade strategist
• Product marketing manager
• Demand planner and sales forecast
• Got promoted after working for 4
months
• Became a management committee
• Gain trust from channel partners
• Increased sales revenue from 3MB
to 5MB (+40% LY) due to new sales
strategies and tactics
• Improved sales capability
• Improved after-sales services

22. My EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Reason to leave : Took care of mom after operation
New product development
Set marketing objectivesTarget Marketing
Product Line Extension
Achieve Sales & Profit Target Develop channel strategy and tactic
Sales & demand
forecast
Increase Market Share Increase brand awareness
NPD LaunchProduct Positioning
Increase Brand
Visibility
Product Training

23. Media Agency Relationship
My EXPERIENCES
Marketing Communication Plan
Develop digital Content
Develop market intelligence
Retargeting
Marketing Budget Allocation
Brand Plan
Develop relationship with both
internal and external stakeholders
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Revival Care, Smile-V, new brand
Reason to leave : Take care of mom after operation

24. My EXPERIENCES
Position : Category Marketing Manager (Marketing)
Period : Jun 2012 – Mar 2014
Category : Personal Care, Household, New Category
Product : Cotton, Tooth brush, Wet wipe, Knife, Sprayer, new product
Brand : V-Care, Gerlach, Foggy, Smile-V, Revival Care, new brand
Reason to leave : Took care of mom after operation
Moong Pattana International PLC.
Category Marketing Manager,
Jun 2012 – Mar 2014
Category :
Cotton “V-Care”, Tooth brush “V-Care”,
Wet wipe “V-Care”, Knife “Gerlach”,
Sprayer “Foggy/ Smile-V”, Foot care
“Revival Care”, New product category
• Marketing/channel strategist
• Marketing/brand plan manager
• Marketing communication manager
• Marketing budget controller
• Product marketing manager
• New category/product Innovator
• Sales Forecast
• Became honorary management
committee
• Gain trust from strategic channel
partner
• Increased sales revenue to 70 MB
(+34% LY) from new strategies and
tactics
• Ensure new product launch within
timeline with marketing/trade
marketing/sales support
• Increased brand/product visibility
via in-store activation
• Increased product penetration via
digital marketing
• Initiated new product development

25. My EXPERIENCES
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Reason to leave : End of 6-month contract
Project Management Consulting & Training Store Intelligence Promotion Intelligence
Category Management Training Opportunity Identification
Honorary Consultant to owners Coaching client management team
Co-develop tailor-made
software with partner
Research designed to help brands
influence shoppers to stop, look, buy
Build trust and relationship with clients/ partners

26. My EXPERIENCES
Hypertrade Consulting Ltd.
Category Manager,
Apr – Sep 2014
Clients :
Myanmar & Thai retailers, vendors
• Project manager
• Category & space manager
• Assortment reviewer
• Category Analyst
• Category & channel strategist
• Shopper & consumer insights
• Develop strategic partners
• Opportunity Identification
• Became consultant to business
owners
• Became honorary coach for client
management team
• Gain trust from strategic business
partners e.g. Myanmar retailers, EYC,
Diethelm Health Care
• Develop category management
training for clients
• Initiate category management
template to match with client’s
objectives
Position : Category Manager
Period : Apr 2014 – Sep 2014
Clients : Myanmar retailers (City Mart, Ocean Supercenter ), etc.
Reason to leave : End of 6-month contract

27. Renew Contract
My EXPERIENCES
Position : Client Director
Period : Oct 2014 – Jan 2015 (3-month contract)
Reason to leave : End of 3-month contract
Achieve Revenue Target
Vendor Relationship
Management
Consultant to vendors to provide growth solutions
Consumer Insight
Training & Consulting
Data & Science Customer Loyalty
Coaching
client manager Build trust and relationship
with clients/ partners
Work with retailer
Joint business plan
Retail trends
Dh & TL core team

28. My EXPERIENCES
Dunnhumby (Thailand) Ltd.,
Client Director,
Oct 2014 – Jan 2015
Clients : Thailand vendors
• Project management
• Contract renewal
• Collaborate with Tesco and help
clients grow business with Tesco
• Help clients understand customer
insight from Tesco, and being able to
turn that insight into actionable plans
• Work with clients to train and support
on Tesco-specific approaches and
processes such as range and
promotions
• Became consultant to senior director
• Became coach for client manager
• Gain trust from Tesco and clients
• Be able to help clients turn insights
into actionable recommendations
• Achieved sales and profit target with
7% growth
• Succeeded in contract renewal
• Developed win-win relationship
between Tesco and clients
Position : Client Director
Period : Oct 2014 – Jan 2015
Reason to leave : End of 3-month contract

29. My EXPERIENCES
Business direction
Strategies and tactics
Action Plan
Business analysis
Reduce cost
Price restructure
Improve operation process
Increase revenue
Customer loyalty
Increase margin
Customer Satisfaction Consultant to owner
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Reason to leave : still working but want to find permanent job in Bangkok and vicinity
areas

30. My EXPERIENCES
Rai Sub Sakun Ltd.,
General manager,
Feb 2015 - Present
Category : Sugarcane, jewelry,
harvester, harvester’s spare parts
• Project management
• Consultant to business owner
• Business direction initiator
• Business analyst
• Business strategist
• Improve the operation process
• 10% cost reduction from divestiture of
harvester’s maintenance business
• 10% incremental revenue from land
expansion for sugarcane business
• 10% revenue growth from price
restructure of harvester spare part’s
business
• 10% margin growth from product
differentiation strategies of jewelry
business
Position : General Manager
Period : Feb 2015 - Present
Category : Sugarcane, jewelry, harvester, harvester’s spare parts
Reason to leave : still working but want to find permanent job in Bangkok and vicinity
areas

31. My STRENGTHS
Achieve sales, margin and profit target

32. My STRENGTHS
Achieve sales, margin and profit target

33. My ACHIEVEMENTS
Magazine ads of Cyberdict 11

34. My ACHIEVEMENTS
Cyberdict Crossword International Championship Youth Princess Cup 2008 @Central
Bangna

35. ACHIEVEMENTS
My ACHIEVEMENTS
English on Screen project with Cyberdict strategic partner – Major Cineplex @Major
Ratchayathin

36. My ACHIEVEMENTS
Cyberdict Translation Championship 2009@SE-ED, Chamjuree Square

37. My ACHIEVEMENTS
Cyberdict sponsored Dutchie Boy & Girls Final Round Contest Y2008
@The Mall Bangkapi

38. my CONTACT
If you need to know more about me, please feel free to contact at your convenience.