5 Ways To Boost Your Google AdSense Revenue

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5 Ways To Boost Your AdSense Earnings

Does your Google

AdSense make you

jump for joy?

Or howl with despair?

Here are 5 reasons your ads aren't making you the
money they should – and more importantly what
to do about it.

© 2012 www.GeniusStartup.com

1 You Don't Have Enough Visitors

Often overlooked by new publishers, simply not having
enough traffic to your site is guaranteed to keep your
earnings hovering around the disappointing level.

Even for publishers who are high AdSense earners, the
actual click through rates (CTR) on ads is low. It’s hard
to quote an average click through rate because it varies
so much from site to site and niche to niche but for most
web publishers it’ll be around 1.5-3%.

That means you need fairly large numbers of visitors to
start making a meaningful amount of money.

Suppose the average click on your site gets you $0.20.
That means you need five clicks to make one dollar. If
your average click through rate is 3% you stand to make
$0.60 for every 100 visitors or $6 per 1000.

This is just an example. If your site is based around a
topic where the ads pay more – and there are many
topics where the payout is higher than twenty cents –
you can make more money with less visitors.


But the principal still applies. A good flow of traffic is a
vital part of earning revenue – whether through
advertising, affiliate marketing, or selling your own
product.

2 You're Accidentally Attracting
Low-Paying Ads
Not all user clicks are created equal. Imagine two
companies – one sells greenhouse seeds, the other patio
covers. Seeds sell for very little. This means the seed
advertiser will never pay much for an ad click because he
makes very little back on a sale.

On the other hand, the patio cover advertiser makes a lot
more profit per sale so it’s worthwhile spending more for
ad clicks. Here are the actual figures for those keywords
taken from the AdWords Keyword Tool (AdWords is the
advertiser side of AdSense):

greenhouse seeds $0.51
patio covers $3.16

Most of the time AdSense displays ads based on the
content around the ad unit. So if you have a gardening
blog and you’ve been writing about greenhouse seeds
you’ve accidentally been attracting low-paying ads.


Writing about more expensive items every once in a
while will boost your income as your blog starts
displaying ads with higher paying clicks.

You can apply the same method to any market. Use the
AdWords tool or take a look on Amazon to see which are
the more expensive products or services that relate to the
topic of your website.

3 You're In A Low-Paying Niche
An extension of the problem above is when the entire
niche is full of low-paying ads. A good example of such
a market is games. There’s no shortage of users
wanting to play casual web-based games but the click
payouts for AdSense are extremely low, making it hard
to make a good income with a games site using
AdSense alone.

If you’re in this situation, investigate other ways of
generating revenue like affiliate marketing – which
cover on GeniusStartup.com - or look into an
alternative to AdSense.


4 Your Ad Units Have A Low
Click through Rate
High-paying ads won’t earn you cash if no one clicks
on them.

As a general rule, ads perform better when they’re
above the fold – in the upper part of the page, so
they’re visible without scrolling – rather than hidden
lower down the page.

Ad placement is usually the single biggest factor of
success with AdSense. The ads need to be in a position
where your users can see them but not be so in the way
they’re annoying and driving people to the browser
back button.

Best Ad Sizes
AdSense offers a large selection of ad sizes but you’ll
find some are better earners than others. What will
work best depends on your site design & layout but
here are some examples of positions and sizes that
have worked well for me and other publishers over the
years, so they’re a good starting point.


36×280 – Large Rectangle
300×250 – Medium Rectangle
728×90 – Leaderboard
160×600 – Wide Skyscraper

My experience has been that the Large Rectangle
works the best for most sites. It’s quite a large ad block
so it’s not always easy to make it fit into a site design
without it being overpowering but if you can it usually
works well.

Good places to put this size ad are near the start of
your content or over to the right, so that it forms the
first part of a right sidebar. These positions are also
good spots to try running the Medium Rectangle.

The 728 Leaderboard often works best to the right
of a left-placed site logo, either above or below a top
navigation bar. Many publishers report excellent
results with this size banner so if you’ve never tried it
it’s definitely worth experimenting with.

If you’re using the Wide Skyscraper, you’re limited
to where you can place it by its large size – that usually
means the left or right sidebar. Curiously, this is one ad
size that often works better in the lower part of the
page, below the fold.


Experiment With The Ad Style

The default styles applied to new ad units generally
work ok but you should definitely spend some time
experimenting to find a look that brings in a little more
money. Often a small change to the look can increase
your CTR, and therefore your earnings, quite
considerably.

Don’t use a border
By default there’s a border running around the edge of
some of the preset ad styles. My experience has been
that removing the border can increase your CTR by as
much as 1%. You can remove the border by making the
color the same as your page background.

Set the URL color to black
The default is green and I’ve found it changing it to
black often improves the ad performance.


Make the Link Color Match Your In-Content
Links
If you’re using a non-standard blue color for links
within your content, set the ad units to use the same
color. The idea is to make your AdSense units blend in
more with the content and look less out of place.

For the same reason, set the font and font size to
match your site design.

Use Image / Rich Media Ads Only
If your site content is mostly images or videos try
setting the Ad Type on your ad units to Image/rich
media ads only. Again, it’ll make the ads blend in more
which is likely to increase your profits.

Image ads also often perform better than text ads on
tech and gadgets sites.

5 You're Not Making Your Ad Units
“Targeted”
Make sure your best-performing ad units have ad
channels associated with them. It’s a great way keep
track of the styles and placements that work best on
your site. You can now also connect your AdSense
account with your Google Analytics account to see


exactly which pages generate the most revenue.

When you create your channel, make sure you select
the Targeting option. This allows advertisers to more
easily find your site when they’re setting up their
campaign in AdWords.

* Final Checklist
Keep Building Traffic

Ads Above The Fold

Match Ad Style With Content

Use Ad Channels To Track Performance

Add Attract Targeted Placement


* More AdSense Resources
Be sure to check us out on the web for more help and
tips on AdSense, Affiliate Marketing (including
making money with Amazon), content creation, web
marketing, SEO and everything else it takes to make
a success of your website.

There are many (expensive!) AdSense courses &
ebooks online but most just tell you the information
in this ebook, usually in a long-winded way to pad
out their book.

Some even recommend tactics for increasing ad
clicks that are actually against the AdSense Terms of
Service and could get your account banned.

That said, there are some great places to go to
continue turbo-charging your AdSense income. Visit
us for a round up of the best here.

This is a free ebook from GeniusStartup.com. Please feel free to share with a friend – what
helps you might help them.


5 Ways To Boost Your Google AdSense Revenue

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5 Ways To Boost Your Google AdSense Revenue