Titan geoserver is a server that deploys data and services to implement analytics and automate data integration. It is loaded with open source software like PostgreSQL, PostGIS and pgRouting as well as open datasets and optional analytics modules. Titan aims to standardize, automate and focus data, analytics and data science on freight and logistics to cut costs associated with data cleaning and integration. It can provide answers to business and technical questions for pricing analysts, data scientists and technical personnel.

1. Introducing Titan geoserver
data container and services
Geoffrey Clark | 2016-04-01 | US-WA-SEA
copyright Lucidata 2016

2. What is Titan geo-server?
• A server that you deploy in your data
environment to implement or enrich analytics,
and automate data integration.
– loaded with open source software, the core of which
is PostgreSQL, PostGIS and pgRouting.
– loaded with open datasets for strategic intelligence
geospatial analytics, and process automation.
– optionally loaded with analytics modules built with
popular licensed or open-source tools.
– optionally loaded with industry data models to help
organize your data and deliver insights rapidly.

3. Why should we consider?
“McLean’s shipping container revolution cut the cost of seabourne trade by a factor
of 50 versus loose-cargo stevedoring.” -- Fred Smith, CEO of Fedex Corp. via WSJ.
We aim to do the same for supply chain, logistics and
transportation data, analytics and data science.
How? Standardization,
automation and technology
focused on Freight, not
Passengers.
How much time does your
company spend cleaning up
data? What if we could cut
that cost by 98% ?
Using detailed geospatial and
temporal data in freight flow
prediction regression has
been shown* to improve R2
values by 10-25%

4. What answers can Titan provide?
It depends upon your perspective ... business, technical or both?
Lucidata Titan geoserver
Pricing or Marketing Analyst Data Scientist or Technical person
• What is my market share by lane?
• What are my most profitable lanes?
• How do we best share revenue with
our new partner?
• What are the odds of a new competitor
entering this lane or market? If they do,
what is the impact to our profit?
• What is the impact of new regulation
(e.g. HOS, SOLAS Verified-Gross-Mass)?
MicroStrategy
PostgreSQL
PostGIS, pgRouting
QGIS, WorldWind
R, PL/R, Rstudio+Shiny
python, PL/python
Neo4J, Greenplum
access via FDW,
JDBC/ODBC, API
... what do you use?

5. Who can use Titan geo-server?
• Do you have data integration challenges with supply
chain, logistics or transportation data?
• Are you ready to take advantage of big open datasets
to enrich and improve your predictive analytics?
• Are you tired of overpaying for spatial analytics and
routing solutions built for people rather than purpose-
built for freight (e.g. Google or Bing) ?
• Are you a ...
– Pricing, Sales, Marketing or Industry Analyst?
– Analytics or GIS Solution Architect or Developer?
– Data Scientist, Developer, or have coding ambitions?

6. Example drayage carrier, current state
???
Current
Application
Green-
screen
access
A B
500-600 loads per day, from seaports to DC’s, retailers in LA basin
Manifest, BOL
En-route, ETD
En-route, Arrival
Manifest, POD
Customer
Systems
Too much
Data Entry!
Sprint, GPS
Pings
Operations
Sprint
Tablets,
DriversAPI access?
EDI
copyright Lucidata Informatics 2015
Visibility
Dispatch
Pricing or Marketing Analyst

7. MicroStrategy
Example drayage carrier, happier
with Titan and analytics
A B
500-600 loads per day, from seaports to DC’s, retailers in LA basin
Geo-Fence
around B
Geo-Fence
around A
Manifest, BOL
En-route, ETD
En-route, Arrival
Manifest, POD
DB2
Current
Application
Dispatch
Customer
Systems
Visibility
Reduced
Data Entry!
more Analytics
Sprint, GPS Pings
Operations
Driver TabletsPostgreSQL
PostGIS
PG-Strom
pgRouting
Python
Replication
Email, API
Notification
API access?
Existing EDI
Titan
copyright Lucidata Informatics 2015

8. Global All-Modes Freight Routing

9. Titan as Analytics Kickstarter
Market
TMS
CRM
Lucidata Titan
Standard BI
Formal, Trusted,
Shared, Public
Data Exploration
Ad-hoc, Agile
Experimental
indivi
duals
Power
Users
Clean, Load
& Join Data
Form New
BI Questions
Analyze
Data
Find New Data
Analytics User Segments
FIN
Your
Data
Knowledge,
Definitions,
Hierarchies,
Relationships
Ad-Hoc Data
Playground
Standard,
Industry
DataIndustry
Reference
Executives,
Managers
Analysts,
Knowledge
Workers
Technical Challenge, Data Integration Cultural Challenge, User Integration
How Unique is your data?*
* is that a source of advantage, or confusion?

10. Examples – intelligence projects from
Lucidata, using Titan geoserver
Flights that traverse volcanic ash
clouds risk damaging their engines,
and risking the safety of passengers
and crew. Are ATC and airline
procedures adequate to avoid this risk?
Let’s run a “what-if” simujlation with
the new procedure proposal ...
Competitive Intelligence for LTL
trucking on Network Terminal Capacity,
as defined by “door pressure” average
loaded or unloaded pounds per door
per shift. This was done with
“mechanical turk” labor as business
process outsourcing.

11. Examples - military projects from
Lucidata, using Titan geoserver
Where were US
Navy assets when
China declared the
East China Sea ADIZ?

12. Example - Sales Performance
Management, market share by ZIP
copyright Lucidata 2015

13. Don’t do manual data mining and
manual data integration!

14. What data is available?

15. Let’s automate adding NOAA weather
data into your analytics environment
copyright Lucidata 2015
Standard NOAA data
model, by Lucidata
available in Titan

16. Example - data enrichment for a
Trucking cloud software provider
copyright Lucidata 2015

17. Where does the data come from?
Our Data Factory

18. Pricing, Sales and Market Analysts
Use Titan to ... Interface with Titan using ... And start with ...
Benchmark your network or supply chain,
measure your market share by commodity,
lane, mode, shipper industry class ...
Drag and drop objects from
the analytics environment of
your choice.
Titan, plus our pre-
built analytics in
several tooling
options, both open-
source and
licensed.
Deploy an accurate, automated quoting
engine to your potential customers, based
upon your network, tariffs and costs.
Partner with your IT and GIS
staff, and/or Lucidata.
Identify opportunities to expand your
profitable lanes, shrink your loss-making
lanes, re-balance to reduce empty miles, and
send your target lanes by commodity and
industrial class to freight bill service
providers to get actionable sales leads.
Load your data into Titan,
and use the analytics
environment of your choice.
Or, partner with your IT staff
and/or Lucidata to bolt on
Titan to your systems.
Upload your aggregate lane data to our
cloud data marketplace to get detailed
market inteligence.
Our cloud data marketplace
website (see terms and
conditions).

19. GIS Analysts and Developers
Use Titan to ... Interface with Titan using
...
And start with ...
Make beautiful maps by loading your
data into Titan, and using our
templates in QGIS, or extract and
enrich your spatial data environment
with our library of curated, standards-
based spatial and relational attribute
data.
QGIS, python
(PL/python, or linux cli),
SQL via JDBC/ODBC or
Foreign Data Wrapper
(FDW).
Titan, built-in
pgRouting, and
Tiger geo-coding
Accelerate your spatial and temporal
analytics by customizing an omni-
mode routing network based upon the
structure of your operations, integrated
with your tariffs and costs.
pgRouting using SQL via
JDBC/ODBC or Foreign
Data Wrapper (FDW).
Titan, built-in
pgRouting, and
Tiger geo-coding

20. Data Scientists, Developers
Use Titan to ... Interface with Titan using
...
And start with ...
Conduct your data mining and predictive
experiments, boosted by up to a 25 basis
point on your R^2 values.*
SQL via JDBC/ODBC or
Foreign Data Wrapper
(FDW).
Titan, plus
Rstudio and
Shiny.
Spend more time doing analysis and
producing results, less on prepatory data
work, flip the pareto into your favor.
R (PL/R or Rstudio),
python (PL/python, or linux
cli).
Titan, plus
Rstudio and
Shiny.
Schedule your best models to run, and
deploy with a variety of tools to keep your
stakeholders engaged and happy.
Drag and drop objects from
the analytics environment
of your choice.
Titan, plus our
pre-built analytics
options

21. Analytics Solution Architect
Use Titan to ... Interface with Titan using ... And start with ...
Deploy our pre-built analytics to deliver
immediate market intelligence analytics to
your customers.
SQL via JDBC/ODBC Titan, plus our pre-
built analytics
options
Accelerate your DW project by using one of
our industry logical data model templates.
Oracle SQL Developer Data
Modeler, ERwin, or
ER/Studio
Titan, and industry
logical data models
Bolt-on Titan to your existing data
warehouse to enable geo-spatial analytics,
deploy an omni-mode routing network and
"what-if" trip planning and simulation
engine.
Foreign Data Wrapper
(FDW), or bundle with
Talend, or Pentaho Data
Integration (PDI)
Titan, built-in
pgRouting, and
Tiger geo-coding
Automate your geocoding, and geoprofile
your customers, suppliers, carrier terminals,
DCs, sea and airports ...
Foreign Data Wrapper
(FDW), or SQL via
JDBC/ODBC
Titan, and built-in
Tiger geo-coding
further automate your data integration
challenges, using the licensed, bundled
products --->
bundle with Tamr, Talend, or
Pentaho Data Integration
(PDI)
Titan, and industry
logical data models

22. End Finis
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