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Lean UX design process for rapid product development
- 1. LEAN UX DESIGN PROCESS Geoffrey Nwachukwu UX Designer, Envent Digital @dejeffo January 13, 2018
- 2. The goal of a lean design process is to cut any element in the product development cycle that is not strictly necessary. What is the point of a Lean UX approach? 5 Wireframing Visual design and style guide User research Interaction design Prototyping Information architecture
- 3. Design no get Superman 6 Design should not be a solo exercise. Being a design team of one is no excuse The usability analyst or UX researcher or person who owns customer development and persona creation Researcher The UX or visual designer or person who owns the design and can facilitate the design Designer Interprets the design into code Developer Involve members from other teams—business analysts to gather and write requirements, developers to shed light on the technical realities, researchers and business owners.
- 4. SOLVING USER PROBLEMS OVER DESIGNING THE NEXT COOL FEATURE “What problem are we trying to solve?” Ideally, you should clearly understand the customer’s problem. 7 Design is problem-solving, so if you don’t know the problem, you can’t design a solution. Users will help you identify the major pain- points to tackle
- 5. it is much more effective to find out there is little financial gain in a feature you have not yet designed than spend weeks or months on fruitless labor. Early customer validation is the cornerstone of lean design 8 Usability testing is the industry standard, but other research methods should be used as well. If your company collects user feedback, this is a good source of insight. Additionally, communicating with sales and customer service reps can provide you with a wealth of valuable information about where customers struggle and what they want to buy. Customer Data Analysis Creative Message Management Marketing Sales representatives. Are focused on the customer. They will understand what customer problems are out there to be solved. They’ll also know which features are important and which innovations customers want. 19.5 K 17.2 K 9.2 K 7.7 K
- 6. Measured Success is the Only Success You can’t measure success if you aren’t measuring. Avoid vanity metrics. 9 Users like the product enough to refer others. Shared on social media 49% User Report Lemon drops oat cake oat cake sugar plum sweet chocolate cake sweet pastry candy. Sweet roll chocolate chups Visited the site twice 36% Users did not enjoy their first visit (a “unhappy” user experience). Vowed to never come back 13% Users conduct some monetization behavior. Had trouble making a payment 27%
- 7. Lean UX Design Process 10 Final Goal 10 Define User scenario and identify design goals Discovery Use cases, Work flow, site map, Major interactions Wireframe Photoshop, Illustrator, HTML+CSS+JS, Axure, UX pin etc Prototype Get quick and frequent feedback from Executives and team members Validation Meet with customers, find niche group of target users External Testing Validate and learn from user behaiviour Ideation Plan and move to next cycle Iterate Start Here 👥👥
- 8. ATM queues are a reoccurring problem. How can good UX design make the process of using them FASTER? Lean UX activity 11 The average ATM machine requires users to click through at least 5 screens where their information is collected before the cash is withdrawn Reduce the time spent at the ATM GOAL We will design a UX that enable users to perform all required actions in 2-3 steps Reduce the process to 2 steps SOLUTION
- 9. Lean UX activity – ATM Screen 1 12 The average ATM machine requires users to click through at least 5 screens where their information is collected before the cash is withdrawn Reduce the time spent at the ATM GOAL We will design a UX that enable users to perform all required actions in 2-3 steps Reduce the process to 2 steps SOLUTION
- 10. Lean UX activity – ATM Screen 2 13 The average ATM machine requires users to click through at least 5 screens where their information is collected before the cash is withdrawn Reduce the time spent at the ATM GOAL We have successfully designed the UX to accommodate the core steps into 2 screens. The next step is to give our design to users to validate. Reduce the process to 2 steps SOLUTION
- 11. 14Thank You for not Sleeping QUESTIONS? www.enventdigital.com