1. Athens International Airport
Thinking about digital..
Presented by:
George Demetriades
Director Information Technology
& Telecommunications Business Unit

2. …back (???) to the future …
“Looking to the future, the next big step will be for the very concept of
the “device” to fade away. Over time, the computer itself—whatever its
form factor—will be an intelligent assistant helping you through your
day. We will move from mobile first to an AI first world.”
Sundar Pichai, CEO Google

3. …creating a virtual FTE world…
Microsoft Cortana,
IBM Watson,
Google DeepMind,
Facebook Chat Bots,
Apple Siri,

4. -4-
…to respond to the one million dollar question(s)……

5. How is it done ?
-5-

6. …who is still talking of databases or big data ?? That was
yesterday’s news…
SITA Passenger Trends Survey 2015
Source: https://disruptivedigital.wordpress.com/2015/08/30/digital-marketing-data-science-programmatic-marketing/

7. -7-
..how ?
Do we have the right business and technical
architecture to make our digital experience
exceptional?
How effective are we at enabling
relationships over transactions?
How efficient are we at converting
transactions into social conversations?

8. -8-
..a conceptual model…

9. -9-
Thank you
George.Demetriades@AIA.GR