The diary entries document the process of creating a magazine article and accompanying advertisements to challenge negative perceptions of Millwall FC in the media. The writer conducted research on how Millwall is typically portrayed, created questionnaires to understand different views, planned production, took photographs, designed magazine pages, and produced a billboard and radio advertisement. The goal was to provide a more balanced representation of Millwall by highlighting the good works of the club and fans.
2. The task I have chosen
The first four pages from an original regional magazine, together with two of the following three options:
• a radio advertisement for the magazine;
• two hyperlinked pages from the magazine’s website;
• a billboard advertisement for the magazine.
I have chosen this task because of the subject matter what I wish to talk about. I want to talk about how
Millwall FC are commonly represented in the media as being a team which are always seen to be causing
trouble and violence. I feel that Millwall are burdened by the media and are seen as an outlet and are
targeted for the way in which there fan behave. I have no qualms in saying that Millwall do cause trouble
but I feel that they are commonly targeted and that there is a common usage of deviancy amplification. The
media make the situation with Millwall seem worse than it actually is by over exaggerating the situation.
This can be done by them making it seem there was more Millwall fans than there actually was or that
there was more injuries. They also filter the information which they give you half the story to make Millwall
as a whole club bad. This put together has given every Millwall fan a bad name across the world and this
has lead to them being known for the fighting and trouble they cause rather than the football they play. This
compared to bigger clubs such as Chelsea, Manchester United and Liverpool who seem to slip under the
radar with the trouble which they cause. I believe that there should be an equal balance in the coverage
this can be done by the media giving less coverage on Millwall or by giving more coverage on other teams.
3. Diary Entry 1
To start off I put all my ideas down onto a piece of paper and
made a brainstorm on the advantages and the disadvantages
on which product I was going to choose to make. By doing this
it means that I was able to put into perspective which idea I
thought would work best. I was also able to make a slideshow
on similar articles and analyse the articles and what they are
actually saying. I was able to find out that most if not all articles
that where on Millwall had a negative representation of the club
and shows them as being trouble makers. I wanted to change
the representation of Millwall in the media by making this
product so that we are able to see both sides of the club.
Finally I have done a mood board in which there was a ride
range of pictures typically shown when thinking of Millwall these
images commonly show football hooligans causing trouble
again showing the link between Millwall and hooliganism in
football.
4. Diary Entry 2
I have finished making my questionnaire which is full of
questions based on Millwall's perception in the media and
how also football hooligans are usually shown in the
media. I asked these questions to two people a football
fan and somebody who doesn't’t like football. By doing
this it means that I was able to get two different views one
from a person in the footballing world and another from
somebody who has no interest in football. I also was able
to research into the codes and conventions of a sports
magazine I was able to find out what should be in the
main article, contents page and the front cover. By doing
this I was able to gather an idea of how the pages should
be set out meaning I was following the codes and
conventions of the genre.
5. Diary Entry 3
In this lesson I created my PowerPoint on the
questionnaire analysis and was able to analyse what
the two people who is asked and put that into my
work. With there opinions I was able to work out how
I would be able to change the perceptions of Millwall.
I would create a magazine article in which I analyse
Millwall’s past and how they have changed and the
good they are currently doing. I also created my
target audience this included who my magazine
article would be aimed at and why its aimed at them.
I included the effect that I would want to have on the
target audience
6. Diary Entry 4
Today I was able to plan my production schedule this
meant I was able to create a timeline in which I
wanted my magazine to be finished by. This meant I
was able to work by a regime in which my work
could be finished by. Secondly I also made my first
photo shoot plan in this I was able to plan whether
my shots that would be taken and how I would take
them. I also decided on how effective that they would
be in my work.
7. Diary entry 5
Today I analyzed the shots which I took in my spare
time this meant I was able to choose the best shots
for my work. By doing this it meant that I was able to
choose the best shots for my work and how they
could fit into my magazine. I also create my layout
design this is where I create a basic layout in how I
want my magazine to look when its finished. This
included in deciding where text goes and where
images go meaning that I am able to make the best
layout design for my work possible .
8. Diary Entry 6
So far I have begun to make my
pages and testing it with different
colour schemes logos and
different texts. The fist 3 pictures
show one of the colour schemes
and fonts which I was trying out. At
the moment I will use this colour
scheme because its bright and
stands out. Also it’s the same
colour as the target markets team.
The target market is mainly
football fans and within that
Millwall fans who play in blue and
white. I also have done a ideas
page at the bottom which includes
my ideas for logo and different
layouts for my pages.
9. Dairy Entry 7
Today I have started to make changes to my contents page
to make it look more like a magazine contents page. I made
changes by looking at other contents
pages from other magazines and
using them as inspiration for my
work. I have made the banners in which the
text for the teams names are the
colour of there home kits and added a
picture which I could use in my article
alongside a quote from my text as my main image. If w was
to improve this I would like to have less plain colours and
blank space .
10. Diary Entry 8
Today I have made more changes to my contents
page be this has included me changing the whole
layout of my page from being a plain background
and now it has an image as a background. I have
changed the opacity levels on the text so that you
are still able to see the background of the image. I
have made these changes and I believe it has
improved my contents page due to the small
amounts of texts with detail underneath it. Also with
the background being the football stadium it shows
the links between the main article which is on
Millwall.
11. Diary Entry 9
Today I have started to make the
cover page for for my main article
this involved me taking images of
myself in a stone island jacket
creating connotations of danger. This
was then followed by myself testing
different filters on the image until I
was able to create the image that I
wanted to create. This lead to me
also creating bold titles and fonts
which where able to make the titles
stand out. This also meant that I was
also able to incorporate the logo into
my work. The black to red is able to
show the change and add extra
emphasis on the hero's.
12. Diary Entry 10
Today I was able to make
changes to my text page this
meant that I was creating a large
title page which is used to make
the article stand out more. This
was done by me getting two
images of the stadium and the
person holding the flag and
joining them together to make
the main cover page. This also
meant that I was able to put in a
bold title in the colour’s of blue
and white which is the colour’s
of Millwall's home strip.
13. Diary Entry 11
I then started to create my text
and how it should be laid out on
the page this included me
having a basic layout of 4
paragraphs with a large quote in
the center of the page. By
having this large quote in the
center of the page it
immediately draws the readers
attention to the text. This is also
linked to the timeline in the red
box which is the colour of anger
which is linked to the common
cause of hooliganism.
14. Diary Entry 12
In this lesson I created my final page
for my magazine. This page created
the last representation of Millwall and
the good stuff that they do and they
don’t get recognized for. I used a
image that I took at a Millwall away
game and this image shows the
whole stand filled with Millwall fans
which is what the main article is about
I was able to tone down the
brightness of the image so the text is
more visible on the page and makes
it stand out more. I also included the
image of the Millwall badge which I
took a picture of on my Millwall shirt
and then cut around it.
15. Diary Entry 13
I have started to research the
codes and conventions of a
billboard. I firstly researched what is
in a normal billboard I then
researched what is in a sporting
billboard so I was able to find what
makes a sporting billboard which
meant I was able to put them into
my work. I then created a mood
board with famous billboards on
such as McDonalds and Jack
Daniels but I also used some sports
billboards from teams and brands.
16. Diary Entry 14
I have started to gather my images for my billboard, this
meant that I had to go to a football pitch and get a wide
variety of different shots of the pitch. This meant that I
was able to use these for the background of the billboard.
The images that I used needed to be edited and cropped
this would be done by me increasing the brightness on
the pictures meaning that the white line and the grass
stood out more on the page. I have also started to create
my billboard this meant that I put my image in as my
background added my logo to the page and the name of
the article. I now need to find the correct font and colours
to make the page look as effective as possible.
17. Diary Entry 15
I began to do research into
other similar products and
there adverts for the radio.
This analysis meant I was
able to work out some codes
and conventions of the radio.
By getting the codes and
conventions it meant that I
that I was able to make a
script as well which I would
read as a voice over.
Script
Out Now
The latest edition of London sport
Magazine
In this weeks edition
An article on Millwall Hooligans,
the trouble they’ve caused and
what they are doing to improve
their reputation
Can the Lions be Tamed or will
they be blamed ?
London’s Biggest Sports Magazine
Available throughout the region for
only £4.99
18. Dairy Entry 16
I have finally started to create my radio advert which
included the script which I created. I started off with
the backing music which I recorded whilst Millwall
was playing Bradford in the League 1 Play-off semi
final. This included the Millwall fans singing and this
song was played quietly in the background as the
script was read. As I got to the end of the script the
background music slowly began to increase until it
took other and became the main focus at the end of
the advert.
https://www.youtube.com/watch?v=oROA-NDdEQQ
