J. How do you imagine social interaction within 10 years, taking into consideration the impact of technology on human relations?

1. HOW DO YOU IMAGINE SOCIAL
INTERACTION WITHIN 10 YEARS,
TAKING INTO CONSIDERATION THE
IMPACT OF TECHNOLOGY ON
HUMAN RELATIONS?
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2. • Social interaction = exchange between two or more individuals and is a
building block ofsociety!
• In sociology,interaction is usually divided into 5 categories:exchange,
competition,cooperation,conflictand coercion.
• People build relationships with others through physical or virtual social
interaction.
• Technology is shaping the way we interact everyday by making it
faster, more mobile and convenient.It has changed the way we interact
with others to:
▪ Communicate and socialise,
▪ Form relationships,meetnew friends, love or romance,
▪ Educate and learn,
▪ Network and do business,
▪ Create, innovate and evolve as a race
INTRODUCTION
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3. COMMUNICATION IN A NUTSHELL
People have been interacting throughout generations. Communication is a necessity
and a norm of life. From ancient wall murals and carrier pigeons to inventions such as
television, radio and the worldwide web (www), people have relied on knowledge and
technology to communicate.
Moreover, as communication with friends and family across long distances has been a
concern of people for many years, technology has been increasingly influential helping us
find new connections, reach larger audiences and interact with each other virtually.
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4. • In order to predictthe future of social interactions we must analyze how technology has shaped social media to date
and how it transformed some interactions from physical to virtual medium.
• New technologies continuously disruptthe way we interact and socialise.In the last 10 years some of the major social
media platforms were launched and are evolving to date:
2003 -Myspace - Social networking,
2004 -Facebook - Online social media and social networking,
2004 -Skype - Instant & online text messaging,and video chat,
2006 -Twitter – News,social networking and microblogging,
2006 -Badoo - Dating-focused social networking,
2009 -Whatsapp - Instant messaging,
2010 -Instagram - Internet-based photo-sharing app,
2011 -Snapchat - Image messaging app,
2012 -Tinder - location-based social search mobile app.
SOCIAL MEDIA TIMELINE
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5. THE FUTURE OF
SOCIAL MEDIA
( TOP 5 FUTURE TRENDS )
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6. The most visible and obvious trend is that more and more people are using at least one type of social media to interact
and communicate with each other. By 2021 it is predicted that global social media presence will reach over 3bn. people.
As we have observed a steady growth in worldwide social network users,the trend is expected to continue.
#1 GROWTH X3
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7. The world is becoming more mobile and accessing social networks is rapidly going away from desktop to smartphone
devices and tablets. A Wall Street study showed in 2013 that 68% of Facebook users used mobile devices for access.
Today (2017) a whooping 90% of Facebook’s daily active users access it via mobile! On average, adults are spending
more than 3h. daily interacting with social media on their devices.
#2 MOBILITY IS KEY
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8. People are now using messaging apps more frequently comparing to social networks not only to communicate or
transfer media but also to connect with brands, watch content and browse merchandise. Whatsapp already reached
1.3bn. users, 7 years after launch (much faster than Facebook did). As these messengers focus more on data
protection and privacy (eg. Telegram), more users will adoptthese apps as a primarily digital communications channel.
#3 RISE OF MESSENGERS
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9. Since Snapchat launched the concept of social stories in 2013 its number of daily active users grew to 166m. by 2017.
In less than 1 year Instagram reached 250m. daily users from mid 2016. This trend is set to increase in the future as
brands and businesses are also tapping the potential of social stories to advertise, gain followers/audience and
increase brand awareness and overall social presence.
#4 LIVE STORIES
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10. #5 LIVE STREAMING
This niche segment of social media is expected to go mainstream in the next few years. People and businesses are
starting to engage more in live streaming in order to communicate to a larger reach of friends, customers, fans and
followers. Live streaming is a more appealing mean of communication than pictures or chat as they are easier to
“consume” and relate to. Like the number of people reaching social networks on smartphones, live streaming is
expected to continue to grow!
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11. 1. Mobile Social networks
2. Virtual reality
3. Chat bots and AI
4. Wearable tech
5. Physical tech
The future of social interactions will be strongly correlated to the technology being developed today. The
most trending technologies will ultimately lead to people adopting such technologies to communicate and interact
with each other. The future of our interaction will be based on the adaptation of these KEY emerging technologies:
HOW WILL SOCIAL
INTERACTIONS EVOLVE
(2017-2027)
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12. • The increasing use of smartphones to access social
networks will continue - the world will be even more digitally
connected.Data will be instantly available.Social networks
will be fully mobile.
• Number of daily active users and global reach ofsocial
networks will almost double.
• Social networks will be more “real time” and “on-demand”.
People will expectvirtual connections to turn to physical
meetings within minutes.
• The increasing volumes ofdata and sensitive users
information will be stored in a different way from today. Data
will be better protected and safety and privacy will continue
to be main concern.
• Social networks will be designed and used mainly on
wearable technologies (notsmartphones).
SOCIAL NETWORKS
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13. • VR Hardware will be cheaper and more accessible
resulting in increase number of users. VR will turn
mainstream.
• VR will be utilized in almost any industry,including
communication, gaming, medicine and healthcare,
landscaping and construction. VR will be introduced to
almost every social activity possible.
• VR will fundamentally change the way we socialise with
each other and our surroundings.We will be able to “be
present” with our friends in the same “VR Environment”
without leaving our homes. It will be a norm in the modern
society.
• VR Technology will be further developed together with the
Internet of things (IOT) and we will be able to control our
surroundings and environments through observations and
bodily gestures.
VIRTUAL REALITY (VR)
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14. CHATBOTS & AI
• Technology will be more intuitive and will understand us
better. More social chatbot apps will emerge that will
assist our daily lives.Most people will have virtual
personal chatbotassistants that will learn through AI to
respond with personal suggestions.
• As we value mobility of data and want results and
information quickly and on demand,chatbots will replace
call centers and minimise human-to-human interaction
and waiting/response times. People will use chatbots to
ask questions,find information,book tickets and events
and much more. (eg. Customer service apps, Siri)
• Further, Artificial intelligence will be used to suggestnew
friends, love,business contacts more accurately at the
tip of the finger.
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15. • Wearable technology will be the main way we collect, store
and share personal data: location and movement, medical
and biological, personal and social through a variety of
sensors.
• With development and integration of AI, wearable tech will
analyze personal data to suggest activities, personal fitness
goals, dietary suggestions and more.
• Wearables will be able to minimizethe use of smartphones
in the futurewith many people only owning a smart watch.
• Wearable chips will be a norm in the society within the next
few years. Such chips will collect and monitor biometric
data such as blood glucose level, blood pressure, etc.
which will be a primarily source of information when visiting
doctors or sensing symptoms or illnesses beforehand.
WEARABLE TECH
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16. • Physical interactions are also important for people with
disabilities hearing or seeing.However,within 10 years,
such interaction will be facilitated by innovative technologies
and will help people with disabilities to communicate and
express themselves.
• The blind will have access to augmented reality technology
with which they will be able to see physical objects.
• Sign language recognition apps and software will be
mainstream and will allow people to understand sign
language to interactor learn.
• Real time translating hardware will be flawless at
interpreting and translating any language helping people
communicate or do business real time.
• Interaction with animals and pets will be possible through
sound recognition and interpretation systems.
PHYSICAL TECH (HARDWARE)
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17. SO, IN THE NEXT 10 YEARS..?
• Technology will shape the way people interact,away from physical to virtual communication.We will not
communicate physically as much as we will be able to speak to friends, doctors, work, business partners,
teachers and advisers online and through devices.We will do meetings,finances,tasks, shopping and everything
we need personally and professionally withoutleaving our home or actually speaking to anyone directly.People
will interact physically only ifnecessary, otherwise all daily interactions will be done with use of technology while
robots and chats (AI) will process our requests in seconds.
• The opportunity to socially interactwill be higher as more people will be connected online.As people will adopt
virtual social communication as a norm, there will be more free time for us available to develop or learn.Many
people will learn and geteducated through VR remote classes.
• The people and the world will be more connected together in a way that we will be able to access relevant
information anywhere,within seconds,including information aboutother people prior to meeting them. The social
and online world will be much more transparentand secured with our information better organised.All information
will be stored and recorded in the “Cloud” rather that physical local drives.
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18. International MBA - IE Admissions
Jan. 2018
George Konyashchenkov
T. 07599416859
E. gk90@me.com
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