Online Reputation Management is becoming ever more important as companies are increasingly using the Internet to market their products and services. On October 12, 2011 George O'Neill presented how his firm, O'Neill Real Estate Limited, uses reputation management as an integral part of their digital marketing to serve their clients in the Toronto real estate market. This presentation was given at the eMarketing Association Conference held in Providence, Rhode Island.

1. Online
Reputation Management
George O'Neill

2. www.ONeillRealEstate.ca
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3. Why reputation
matters .
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4. What is your
reputation ?
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5. How important is your
reputation to you ?
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6. Who is in charge of
managing your
reputation ?
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7. 6

8. Is there a difference between your
online and offline
reputation ?
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9. How do you establish and
manage your offline
reputation ?
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10. How do you establish and
manage your online
reputation ?
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11. Case Study 1
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12. Case Study 2
• July 2010 Toronto real estate market @
bottom
• Garth Turner criticized my vlog
• Turner has been forecasting a real estate
market crash in Canada since ~ 2007
• Year / Year Toronto market grew ~ 7 %
• Toronto Life Magazine
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13. Help Is Available …
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14. Online Self-Serve Tools
• Google Alerts (& Yahoo)
• Twitter Search
• Facebook
• LinkedIn Premium Account
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15. Top 5 To Do’s
1. Go Social
2. Blog, or Vlog
3. Monitor
4. Speak to” e-fluentials”
5. Build “reputation capital”
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16. Contact Info
George O'Neill Toronto
George@ONeillRealEstate.ca
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