The power of location information for mobile

®

The Power of Location
Information for Mobile
Presentation at MWC2014
George Percivall
OGC Chief Engineer
gpercivall@opengeospatial.org
@percivall
26 February 2014

OGC

© 2014 Open Geospatial Consortium

Power of Location
• “Location targeting is holy grail for marketers”
– Sir Martin Sorrell, WPP CEO, MWC 2011

• By measuring the entropy of each individual’s trajectory, we
find a 93% potential predictability in user mobility
– Limits of Predictability in Human Mobility, Science 2010

• 1st law of geography: "Everything is related to everything
else, but near things are more related than distant things.”
– Waldo Tobler

OGC

®

OGC Urban IoT Testbed Concept
• “Spatial Intelligence Architecture
for Smart Cities” as a vendorneutral best practice for any city
• Seamless integration of
– GIS, Imaging, Augmented Reality,
3D modeling, sensor networks,
GPS, IoT, and location services

• Interoperability testing of
multiple implementations using
an open framework
• Market opportunities through
innovations in open standards

OGC

CityGML graphic source; Thomas Kolbe, Berlin TU

®

Innovations in Mobile Standards
Watch this video on OGC’s You Tube Channel:
http://www.youtube.com/watch?v=UUtFUGT3VaE&index=18&list=PLQsQNjNIDU862xKukmrpDkkjNI55syDGN

OGC

®

OGC Standards for Mobile
•
•
•
•

GeoPackage
OWS Context
ARML 2
Open GeoSMS

OGC

•
•
•
•

Points of Interest
3D Visualization
IndoorGML
SensorThings

®

GeoPackage and OWS Context for
Mobile Geospatial Information
OGC Web Services
OWS:Context
<Extents>
<Services>
<Publisher>
<Styles>
<Description>
<…>

Source:

OGC

®

http://www.geopackage.org/

Augmented Reality
OGC ARML 2.0

OGC

®

Graphics from Wikitude

See ARML Standards Working Group
http://www.opengeospatial.org/projects/groups/arml2.0swg

Copyright © 2014 Open Geospatial Consortium

OGC Open GeoSMS
http://maps.google.com/maps?q=25.041,121.521&GeoSMS
Participate in 11:00 am Open GeoSMS event. Come join the
festivities to celebrate this important international standard!

OGC

®

OGC Points of Interest
• POI Standard development
– Began in W3C with OGC participation
– OGC Standards Working Group formed to complete work

• Key Use Case
– Authoritative source maintains PoIs (Starbucks maintains their PoIs)
– PoI Aggregators offer services (Google offers search on PoI
database)
– Consolidators gather PoIs from Authoritative sources using OGC
PoI Spec

OGC

®

OGC 3D Visualization
• OSM-3D W3DS in Google Earth

OGC

®

OGC 3D Visualization for Mobile
• Fraunhofer’s X3DOM City Viewer in the Web browser and
on mobile device

OGC

®

CityGML - 3D Urban Models

www.3d-stadtmodell-berlin.de

• Urban Planning / Operations

• Emergency Mgt / Response
• Transportation / Routing / Logistics
• Indoor navigation
• Retail Site analysis
• Sustainable / Green Communities
• City Services Management
• Noise abatement
• Telecommunications placement
• Many other uses…
Source; Thomas Kolbe, Berlin TU

OGC

®

IndoorGML:
Interoperability for indoor navigation
• Builds on existing International
standards CityGML and IFC for
Building Information Models.

OGC

®

Indoor LBS
Indoor Robot

Indoor Geo-Portal

Indoor Security

Services for
handicapped persons

Hospital

Indoor mCommerce
Cruise Ship

IndoorGML

OGC

®

Emergency
Control

OGC SensorThings for IoT
• Builds on OGC Sensor Web Enablement (SWE) standards
that are operational around the world
• Builds on Web protocols; easy-to-use RESTful style
• OGC candidate standard for open access to IoT devices

http://ogc-iot.github.io/ogc-iot-api/datamodel.html

OGC

®

The OGC at a Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geospatial standards
• Founded in 1994.

South America
4

• 470+ members and growing

Asia
Pacific, 73

• 40 standards
• Hundreds of product
implementations

North America
175

• Broad user community
implementation worldwide
• Alliances and collaborative
activities with SDO’s and
professional associations

OGC

Africa, 3

Europe
207

Middle East
7

®

16

The OGC At A Glance
Not-for-profit, international voluntary consensus standards
organization; leading development of geospatial standards
• Founded in 1994.
• 470+ members and growing
University
24%

• 40 standards
• Hundreds of product
implementations

Commercial
41%

• Broad user community
implementation worldwide

Research
7%

• Alliances and collaborative
activities with SDO’s and
professional associations

OGC

NGO
10%

Government
18%

®

17

Standards Development is not easy!

→ Requires understanding of differences
→ Requires cooperation on a global basis
→ Requires consensus by many organizations
→ Requires give and take
→ Requires certified, repeatable process

OGC

®

… and does not exist in isolation
Alliance Partners: Critical Resource for Advancing Standards

OGC

®

… and others
http://www.opengeospatial.org/ogc/alliancepartners

OGC’s Approach for Advancing Interoperability
• Interoperability Program

- global, innovative,
hands-on rapid prototyping and testing program
designed to unite users and industry in accelerating
interface development and validation, and the delivery of
interoperability to the market

• Standards Program

– Consensus standards
process similar to other Industry consortia (World Wide
Web Consortium, OMA etc.).

Rapid Interface
Development
Standards
Setting

• Compliance Program

- allows organizations that
implement
an
OGC
standard
to
test
their
implementations with the mandatory elements of that
standard

• Communications and Outreach Program –
education and training, encourage take up of OGC
specifications, business development, communications
programs

OGC

®

Testing &
Certification
Market
Adoption

Interoperability involving geographic data and services
is easier said than done….
What we need is
• A setting that aligns technology users and providers to work collaboratively
• An agile development environment to develop, test, and validate standards
under marketplace conditions

• An effective way to share the costs of developing well-crafted standards that
provide concrete foundations for future enterprise architectures
• A repeatable process for building & exercising private-public partnerships to
– Accelerate development of emerging concepts
– Rapidly demonstrate new mission capabilities
– Drive global trends in technology and interoperability

OGC

®

OGC Interoperability Program
Global, innovative, hands-on rapid prototyping and testing program designed to
unite users and industry in accelerating interface development and validation, and
the delivery of interoperability to the market
Proven Process

Effective Process

• Accelerate
development, testing, acceptanc
e and refinement of standards &
best practices

• Align industry in advancing
standards in state-of-practice IT
systems

Repeatable Process

Competitive Process

• Over 40 initiatives successfully
conducted using proven policies
and procedures

• Regularly yielding a high-level of
industry participation and
cooperation

Cost effective Process
• For sharing expertise and cost
while gaining early marketplace
insight and advantage

OGC

®

Ingredients for Success
Collaboration

Pooled
Resources

Fast Pace

Interoperability

Agile

Common
Requirements

Development

Internationa
l Expertise

OGC

®

Thank You
George Percivall
gpercivall@opengeospatial.org
@percivall

http://www.opengeospatial.org/

OGC

http://www.youtube.com/user/ogcvideo/videos

®

The power of location information for mobile

Recommandé

Recommandé

Contenu connexe

Tendances

Tendances (20)

Similaire à The power of location information for mobile

Similaire à The power of location information for mobile (20)

Plus de George Percivall

Plus de George Percivall (20)

Dernier

Dernier (20)

The power of location information for mobile

Notes de l'éditeur