6. Excelence in holography Who We Are
• Major Anti-Counterfeiting and Brand Protection
Provider
• Patented technologies – holoQR and Compass
• Global outreach
Holoptica UK (Limited)
Brand Integrity Australia
Segment Security South Africa
Offices is 6 other countries
7. Excelence in holography
• 300 Customers in 20 countries, including government
entities
• Members if numerous Anti-Counterfeiting and Brand
protection associations and groups
• Frequently speaking at relevant industry forums
8. Excelence in holography
Products
• Security holograms and hot stamping foils
• Holographic HRI laminate overlays
• Security inks, paper and foils containing Holographic Micro Particles
• Holographic security tapes
• Security “Track and Trace” asset marking systems
• Security Printing
• Brand Protection and Recognition
• Inventory Management and Anti-Tampering Seals
• Government Document Authentication
• Secured Paper and Financial Institution Products
• Holographic asset marking metal and plastic microdots
• Synthetic DNA and other nano-tagging materials
• First company to introduce holograms with NFC chips – holoNFC
• First company to introduce combination of holograms and
CrowdGPS Track and Trace
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In 2015 the value of counterfeited
goods exceeded
Statistics from U.S Customs and Border Protection and U.S. Immigration
and Customs Enforcement’s (ICE) show that in 2014 the value if fake
goods seizure by the agencies was over a billion $$$. It is estimated
that over 500% more entered the country undetected.
Some 17% of that are electronics and electronic
parts
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Impact of counterfeits on electronics industry
• Loss of revenue from sales diversion
• Returns fraud and soaring warranty costs
• Erosion of brand reputation
• Health and safety risks
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Challenges of stopping counterfeits
• Not all shipments are or can be inspected
• Custom officers are not able to distinguish fake from
original
• Electronic counterfeit parts and products are cheaper
• No Track and Trace cooperation between brand
owner and customs in place
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Key is to stop counterfeiters at point of entry
Label and mark your components using the latest
technologies
Keep your products uniquely yours—from manufacturing
and across the supply chain
Add advanced hologram technologies as part of an
enterprise-wide labeling solution
Cooperate with customs via the WCO IPM program
WCO – World Customs Organization
IPM – Interface Public Members
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Why holograms and Holoptica
Overview of key products and how they help manufacturers create a first line
of defense against counterfeiters
1. Holographic Labels overprinted with variable and Track and Trace
information
2. Holographic holoQR™ Track and Trace labeling system
3. Utilizing labels with DNA and Track and Trace taggants
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Summary of features of labels with holograms
in the fight against counterfeiters
• 100% counterfeit proof elements
• VTN app or WCO IPM track and trace
• Sophisticated and proven technology
• Surprisingly low cost
• Easy integration as part of an enterprise-wide labeling
solution
