Personal Information
Secteur d’activité
Advertising / Marketing / PR
Site Web
grossolatos.blogspot.com/
À propos
George Rossolatos (PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising (2002).
Mots-clés
marketing semiotics
semiotics
new media
consumer research
cultural sociology
cultural studies
brand semiotics
marketing
disruptivesemiotics
brand image
ad rhetoric
digital marketing
marketing communications
atlas.ti
caqdas
mixed methods
branding
phenomenology
marketing and advertising
rossolatos
job interview
Tout plus
Présentations
(3)Documents
(8)Personal Information
Secteur d’activité
Advertising / Marketing / PR
Site Web
grossolatos.blogspot.com/
À propos
George Rossolatos (PhD) is an academic researcher, marketing practitioner, and the editor of the International Journal of Marketing Semiotics & Discourse Studies (Department of English, Kassel University, Germany). Major publications include Interdiscursive Readings in Cultural Consumer Research (2018), Handbook of Brand Semiotics (2015; ed. and co-author), Semiotics of Popular Culture (2015), Brand Equity Planning with Structuralist Rhetorical Semiotics (2012, 2014), //rhetor.dixit//: Understanding ad texts’ rhetorical structure for differential figurative advantage (2013), Applying Structuralist Semiotics to Brand Image Research (2012), Interactive Advertising (2002).
Mots-clés
marketing semiotics
semiotics
new media
consumer research
cultural sociology
cultural studies
brand semiotics
marketing
disruptivesemiotics
brand image
ad rhetoric
digital marketing
marketing communications
atlas.ti
caqdas
mixed methods
branding
phenomenology
marketing and advertising
rossolatos
job interview
Tout plus