Overview of taking data and turning it into results.

1. From Data to Results
Maximizing Your Business Insights . . . A Simple Conceptual Overview

2. Businesses are awash in data . . .
2From Data to Results / George Sloane

3. •Sales
•Marketing
•Finance
•Operations
•Human Resources
•Competitors
•Customers
3
Data
Is Found
Everywhere
From Data to Results / George Sloane

4. 4
Insights
From Data to Results / George Sloane
Data Transformation . . .

5. 5
Insights Come From Organizing
Information Into Knowledge . . .
From Data to Results / George Sloane
•Key Performance Indicators (KPIs)
•Competitive Benchmarking
•Comparative Measures
•Voice of Customer (VOC)

6. 6From Data to Results / George Sloane
Using
What You
Now
Know . . .

7. Intelligence into Plans . . .
• Strategic
• Marketing and
Promotions
• Product
• Sales
• Operational
7From Data to Results / George Sloane

8. Time For Action . . .
8From Data to Results / George Sloane

9. Launch:
Implement
Based
Upon
Your
Strategies
• New:
• Promotions
• Products
• Enhancements
• Line Extensions
• Markets
• Pricing
• Customers
• Expense
Controls
• Etc.
9From Data to Results / George Sloane

10. Finally . . .
Results
10From Data to Results / George Sloane

11. Want Something Done?
Measure the Results!
• Historical time series
• Comparatives
• Quantitatives/Qualitatives
• Reinforce the Successes
• Readjust the Mediocre
• Realign the Failures
From Data to Results / George Sloane 11

12. ResultsActionsStrategiesInsightsData
Bringing it Together . . .
12From Data to Results / George Sloane

13. Thank You!
This Slide
Concludes
This Simple
Overview
If you would like help
with the “How” of
converting data into
results, please reach
out to me.
See the next slide for
more details.
From Data to Results / George Sloane 13

14. Want More Information?
•Contact George Sloane
• Email: GSloane.Business@Gmail.com
• Twitter @theRealGSloane
• Also:
• Facebook
• LinkedIn
• Google+
• Slideshare
• AnalyticsDesignGuy.com website
14From Data to Results / George Sloane