my research

1. Research
Georgia

2. Existing Product
There is a character in the
bottom left corner which is
where my character will be.
It is placed there so the kids
will be more interested in the
game.
They have tiles that
you have to match
which is similar to
how my game will
work. It’s not very
easy to figure out at
first but once you get
the hang of it, then
it’s pretty easy to do.
The font is very fancy
and is perfect and
suitable to the game.
The fonts are full of
curls and fancy which
indicates that they
are aiming for a
feminine audience.
The audience appeal –
people would want to
play it because it looks
fun and interesting. The
target audience is aimed
at females aged 12+
because of the colour
scheme with feminine
colours and fancy fonts t
make it look pretty.
The theme of this game is sweets to
appeal to their target audience. It is
shown by the images used in the
game and the game’s objective. It’s
appealing to their audience because
it has bright colours to signify that
this is meant for children aged 12 and
over.

3. Existing Product
The type of image is showing the type of game it is which is a
mobile game that can be played on your device. It is on
phones because everyone nowadays are on their phone and
is a good market to promote your work. The game has very
good design because they are speaking to their audience
and listening to what they have to say about the game.
The audience appeal – people would buy this game because the
graphics of the game look really high quality which means that you
can see them well and are appealing to the eye. It also seems
interesting because the jewels look very shiny and could appeal more
to the female audience because jewels are a feminine object mainly
along with the fantasy theme.
There is a point system where if you
get the most right tiles matched, you
get points. The objectives and goals
of this game can motivate others so
nobody gets bored while they are
stuck at home.
The theme of this is fantasy because
of the jewels along with the
background which proves the theme
is fantasy. The lighting makes it seem
very fantasy like. The fantasy
background looks like it is not from
this world.

4. Existing Product
The type of image is a
screenshot of a vertical
phone game where you
have to match a tile with
the correct colour tile. It
is also using pictures so
visual learners have a
better understanding of
the game and can learn
easier by looking at how
to match tiles up.
There is bright colours to
show that this is a happy
and fun game for
everyone to play. The
design is very simple
which is suitable and easy
to understand for children
to help them learn their
fruits. I don’t think this
game is difficult because it
gives instructions on how
to play the game.
The audience appeal - people will
be drawn to the images of the
characters especially kids. The age
range is 3-14 and the gender is
mainly aimed at girls using the
animals.
There is a point system
which you can earn points
for every matching tile you
get. It could help with
children learning how to
count by matching the
correct tiles to get a certain
amount of points.
The theme of the game is fruits
along with animals which
appeals to the target audience
for kids. It is shown in the game
by using pictures of animals to
appeal more to the audience.

5. Research Analysis
• What common features do the researched products have?
– They are all tile matching games where you earn points by matching the tiles with the correct
tiles and is also turn based so they have a set amount of turns.
– They each have a point system to help with children learning how to count or to get to a
certain level.
– The colour schemes use bright colours to attract each of their target audiences and help them
understand text etc.
– They added characters to make the game more interactive and fun by unlocking a certain
character if you reach a certain goal.
– They included themes which relate to what the target audience is into and how it appeals to
them such as fantasy, food, animals etc.
– Some have easy levels as some don’t which makes each of the games more interesting
because it gives them more of a challenge or to take it easy.
– Most of the games I have researched are mainly for teenagers (13-17) as some could be
intended for kids aged 4-10.
• What aspects of the research will you include within your on work?
– I will include the point system, tiles, character image, background etc. I will also include bright
colour schemes to attract my target audience’s attention and persuade them to buy my game.
Along with that, I will include the theme of food and make certain foods unlockable if you
reach a certain amount of points.

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
13 - 20 • Bright colour scheme
• Character image
• Fancy font
• I have chosen this content to appeal because this is what my
targeted age range will like a lot and it suits the theme.
• I will be designing the food and character on Photoshop and will
be animating it on Photoshop as well.
Gender
Male and Female • Boy characters
• Female characters
• Different colours
• I have chosen this content to appeal because I want to be able to
make a character that both male and female can relate to and
appeal to them more.
• I will be designing the characters on Photoshop and deciding the
colour scheme there aswell.
Psychographic
13 - 20 • Make the game fun
• In-game purchases
• People who regularly buy the games
• I have chosen this content to appeal because it will make the game
more interesting and have more add-on content.
Social Status
Working Class • It’s free to download/play
• Free characters
• DLC pack containing character costumes
• I have chosen this content to appeal because it will be easily
accessible and free to download so nobody has to pay for a certain
character or level.