The document discusses youth sports participation trends from 2008-2012 which show declines in most major sports but increases in basketball and soccer. It also outlines challenges facing youth sports like specialization, lack of resources, and governance issues. Finally, it provides details on the NFL FLAG Essentials program launched in 2014 to bring flag football to schools as a way to increase youth sports participation.

1. 2008-9 NFL Marketing Presentation
March31st, 2009
The Significance of Youth
Sports Participation
Roman Oben

2. Source: U.S. Census Bureau; Survey of Income and Program Participation (SIPP), Panel Wave 10
Source: Meet Generation Z: Forget Everything You Learned About Millennials, Sparks & Honey
Over-Scheduled

3. 3
66%
Of 6-11 year olds list
gaming as their main
source of entertainment
41%
Of Gen Z spends 3+ hours
a day on computers for
non-school work-related
activities

4. 4
Government
Industry Healthcare System

5. 5
7.59
6.04
7.11
3.26
0.3 0.33
6.95
5.61
6.61
3.08
0.77
0.55
Basketball Baseball Soccer Tackle
Football
Lacrosse Ice Hockey
ORGANIZEDSPORTSPARTICIPANTSAGED6-18
(MILLIONS)
2008
2012
+158% +64%
-7%
-8%
-7%
-5%
Recent Participation Trends

6. 6
0
200
400
600
800
1,000
1,200
1,400
6 7 8 9 10 11 12 13 14 15 16 17
#ofAgeGroupParticipating000s
Age
Baseball
Basketball
Soccer (Outdoor)
Football (Tackle)
Sports Participation by Age

7. 7
Sports
Specialization
Focus on Elite
Development
Economic
Challenges
Lack of
Resources &
Limited
Coaches
Marginalization of
Recreational
Athlete
Shrinking Youth
Population
Lack of Best
Practices &
StandardsGovernance
Challenges

8. 8
Why Do Children Quit Sports?
Source: ESPN, http://espn.go.com/espn/story/_/id/9469252/hidden-demographics-youth-sports-espn-magazine
I WAS NOT HAVING
FUN
39%
HAD A HEALTH
PROBLEM / INJURY
29%
WANTED TO FOCUS
MORE ON GRADES
26%
DIDN’T LIKE OR GET
ALONG WITH
COACH
22%

9. 9
NFL FLAG Essentials
 Launched in 2014 with Fuel Up to Play 60 and GENYOUth
 Provides PE teachers equipment and curriculum to teach flag football in schools
2014
 Supplied kits to 1,800 schools
 More than 500,000 kids played flag football in school for first time
 98% of teachers used kits in P.E. class; additional 47% also used after school
2015
 Program includes 2,500 new schools, reaching an additional 1 million kids
 Focus on 10 NFL communities

10. 10
NFL FLAG Essentials (Atlanta)
 90 kits delivered by GenYouth, Falcons provided 33 kits = 123 total kits provided to all Atlanta &
Fulton County elementary schools (primarily 4 – 5th graders as some schools have 3rd and some
had 6th grade)
 2 trainings were done in August with 50 PE teachers in APS (Atl Public Schools) & 50 in Fulton
County = 100 total PE teachers trained in FLAG Essentials

11. 11