3. Company Overview
• Hariz Middle East is an integrated marketing solutions agency, offering
‘through the line’ services and specialising in all variants of Engagement
Marketing;
• As Engagement Marketing specialists, HME delivers bespoke solutions for
client briefs spanning 121 consumer engagement and ground marketing
activations, events, exhibitions – anything that touches or engages the
consumer – for education, awareness of immediate ACTION
• HME Marketing delivery teams are split into specialised business units;
Media, Events, Sports Marketing, Digital, Talent and PR
• HME is privately owned by an Australian, Lebanese board and employs 42
full time staff, 12 part time staff and 5 high profile consultants
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4. Why HME?
• We have 9 years of tried and tested experience in securing Government and
Municipality approvals and permits – we know the process and we know HOW to
navigate the system efficiently and effectively
• We have a long history of working with Government bodies across the GCC and so have
a deep understanding of protocol and professionalism
• We consider a brief and discuss it with our local and global partners – from Australasia
to the UK, to finesse the best possible team to help us deliver a solution that will
exceed expectations
• We provide a unique service in offering specialised skills in multiple complimentary
marketing disciplines; traditional marketing, e-marketing, communications,
engagement, staffing, exhibitions and events – all under one roof
• We’re privately owned; so can guarantee you a team who’s both hands on with
implementing, whilst providing you strategic counsel at the highest levels
• We’re happy, willing and importantly, able to work for you 24/7
• We’re a multiple marketing award winner!
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16. Abu Dhabi Awards 2011
• Under the patronage of His Highness Sheikh
Mohamed Bin Zayed Al Nahyan, Crown Prince
of Abu Dhabi and Deputy Supreme Commander
of the UAE Armed Forces, the Abu Dhabi
Awards honour citizens and residents of the
Emirate of Abu Dhabi who have made a
contribution to building a greater sense of
community within the Emirate.
• In its 6th year of executing this campaign, HME
Media contributed to the 2011 campaign’s
success: A record number of unique
nominations (79% of total nominations); a
record number of online nominations (5% of
total nominations), and a record number of
participating nationalities (62 countries).
• HME Media designed and executed a campaign
consisting of 90 small nomination kiosks, 10
digital stands complete with a touch screen
audio nomination booth, 20 data entry iPads, 5
awardee recognition walls, 15 over-sized Abu
Dhabi Awards Statues and one customised bus
unit.
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17. Summit on the Global Agenda 2011
• Recognized as the world's biggest gathering
of great minds, the World Economic Forum's
4th Summit on The Global Agenda, held on
Yas Island, included more than 800 global
experts from the worlds of academia,
business, civil society and government to
address some of the most pressing global
issues. The outcome of the Summit sets the
agenda for WEF 2012
• HME Events designed and executed a first of
its kind Gala Dinner at Ferrari World for 1,100
guests including conceptualization, creative
design, technical and event production
• Live action entertainment A list
performances from Europe
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19. MBRF and UNOPS
Arab Knowledge Report 2010-2011 Launch
• Hosted by Mohammed bin Rashid Foundation and
United Nations Office for Projects, the two day
book launch was held at Ritz Carlton, DIFC
• The event was attended by 200 delegates
including, 50 VIPs; international UN delegates,
ministers and ambassadors from neighboring Arab
countries and HRH Sheikh Mohammed bin Rashid
Al Maktoum
• HME Events were honored to organize and event
manage this very prestigious event; scope included
all collateral, staff, videographers, photographers
and interpreters
20. UAE 40th National Day
• HME Events were appointed by The Committee for the 40th UAE National Day celebrations to execute
ground marketing activities in and around Abu Dhabi, Al Ain and the Western Region.
• Throughout the 40 day countdown HME delivered a collection of strategically placed interactive outlet
stands, kiosks and outdoor 'pitstops'.
• The ground marketing activities were designed to help celebrate and showcase the richness and diversity
of Emiratis, their traditions and the lives they enjoy and to encourage Emiratis to understand and
preserve their heritage for all cultures to embrace and enjoy.
• HME Events managed the supply, logistics of merchandise from custom designed and built stands and
kiosks. Outlets included interactive activities for children including balloon and flag giveaways and face-
painting.
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21. UAE Football League
• Etisalat Super Cup
• Delivered a world class ‘grand final’
experience for fans
• Olympic standard Audio-Visual
ceremony
• English and Arabic Human Billboards
and Mobile fleet used for engagement
marketing
• Ticket Sales: sold out
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22. Emirates NBD
Flash mob
• Emirates NBD wanted to help the community celebrate the 40th
UAE National Day
• HME added a national day feel to the global phenomenon of a
Flash mob by combining the modern concept with the most
popular traditional dance in UAE culture the “Youlla”
• The “Youlla” is performed by a group of men using their
Khezarans (sticks), swords or sometimes Tefags (rifles) with
rhythmic stepping to the beats of traditional musical instruments
• 25 professional male performers wearing the National Dress
presented the traditional Emirati Dance in Dubai Mall’s in front of
hundreds of spectators
• The entertainment and talent team cast, choreographed and
rehearsed the performance to a preselected National Day hit song
• Emirates NBD branded flags were handed out to the backdrop of
the giant UAE flag being submersed by divers into the tank
• This activation delivered excellent PR and social media content
23. ATIC Al Nokhba
• Event: ATIC (Advanced Technology Investment
Company) Open Day for semi-conductor students
• Objective: showcase ATIC principles and vision to
the future leaders in technological advancement
• Set and executed the event theme
• Designed and produced all branded collateral to
dress the venue
• Managed and facilitated registration, data
collection and staffing of the event
• Additional elements of the event included: audio-
visual, stage management and catering
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24. • Hosted the VIP launch of the ‘Eneloop’
battery brand at Gitex 2009
• Organised the global A list Gala dinner and
conference for 400 plus invitees at Emirates
Towers ‘Godolphin Ballroom’
• Entertainment was tailored to embraced the
Sanyo culture, including international
illusionist act by Daniela Maxova
• Branded bus to transport guests from the
hotel to the venue
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25. Dubai Airports
• Dubai Airports Company Offsite for
5,000 guests over two days at the
Airport Expo, Dubai
• Event Production involved A-Z event
concept creation and turn-key event
management
• All aspects of the event were
coordinated by on-ground staff,
including a feedback/satisfaction survey
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32. This revolutionary and dynamic
approach to tactical promotions
allows you to exhibit high-
Human Billboards
definition visual effects in order
to command attention for your
product or service. Human
Billboards offer unparalleled
flexibility to advertise day or
night at various indoor and
outdoor high traffic locations.
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37. These vehicles offer more
than just mobile
branding. The fleet takes
your brand direct to the
consumer at work and
play. They also offer one
to one engagement, data
collection and sampling
guaranteeing your
consumer takes away an
experience with
talkability.
Fleet
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42. F1
• Multifaceted on-ground campaign focused on
engagement marketing
• Human Billboards and a Mobile Fleet of 6 liveried cars with a
multinational crew interacted one-to-one with target audience
• Static in-mall stands enabled the brand to interact one-on-one with the
‘entertainment seekers’
• 12,000 pit stop visitors over 22 days = 12,000 brand ambassadors
44. Drag Racing
Yas Marina Circuit, Abu Dhabi
• one-to-one with entertainment seekers; driving
awareness, education and selling tickets on the spot =
proven ROI
• Youth Marketing; deep relationships with High Schools
and Universities delivered the ultimate Target
Audience - the early and loyal adopters
• In mall and cinema activation reinforced awareness
• Social Media embraced local fan sites and online
forums
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45. Formula Drift
Yas Marina Circuit, Abu Dhabi
• Announcing the sport’s debut to the region
• Engagement with students at universities
across the UAE
• In mall stand and on ground ticketing team
outsold all other sales platforms
• Sporting events with a shared target audience
were activated
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46. GT1 Racing
• Dancers and promoters brought the “Battle of the
Brands” platform to life
• Youth Marketing at High Schools and Universities
• Social Media embraced local fan sites and online
forums
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47. Manchester City V. UAE
• Executive Affairs Authority, Abu
Dhabi
• Drove ticket sales and awareness –
event was sold out
• Stands were built to enhance brand
education
• English and Arabic promotional
crew: one-to-one audience
engagement
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48. Al Jazira Football Club
• Responsible for all home game ticket
sales and pre-game promotion
• Half time entertainment and events
• Promotional teams and Human
Billboards engaged one-to-one with
local English and Arabic communities
• Brand education drive into schools and
universities
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49. Al Gharbia Water Sports Festival
• On the ground activation and
engagement
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50.
51. HME Models is a full service agency offering
clients all modeling and production
requirements including styling, photography,
choreography, hair and make up. HME
Models also supplies the highest caliber of
models, talent, hostesses and corporate
representation to a wide range of high
profile clients, as well as managing
numerous events across the MENA region,
and we are therefore recognised as an
industry leader.
Talent
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52. Jimmy Choo
• Fashion Show event to introduce the
collaboration of Caroline Castigliano
wedding dresses and Jimmy Choo’s
collection of bridal footwear
• Shoes were displayed on a unique
customized glass statuette stand made
from real ice
• Both designers publicly expressed their
gratitude to HME and great press
coverage was generated
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53. Global Financial Markets Forum
• Global Financial Markets forum, hosted
by National Bank of Abdu Dhabi (NBAD),
attended by 700+ delegates from across
the Middle East
• 2 day event hosted at Yas Hotel, Abu
Dhabi
• Recruiting, training and deploying ground
staff to facilitate the movement of the
guests, activities co-ordination and guest
registration
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54. World Orchestra For Peace
• Presented by the Abu Dhabi Music
and Arts Foundation (ADMAF) on
behalf of the Unesco Artists for Peace
at Emirates Palace, Abu Dhabi
• 33 novice children choreographed and
rehearsed a musical performance
introducing an orchestra of 76
muscians from 30 countries
• Russian maestro Valery Gergiev
principal conductor of the London
Symphony Orchestra
• His Highness Sheikh Nahyan attended
the sold out event
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55. Queen Rania Fashion Show
• Leveraged a high-profile event to
raise money for the Madrasati
Charity
• Well known designers Givenchy,
Kenzo and Rami Al Ali all sold
their clothes at the event with all
proceeds being donated to the
cause
• Excellent brand exposure for each
designer
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56. Paspaley Pearl Launch
• Event conceptualization and
execution for the Media Launch of the
new Paspaley Store in Atlantis Hotel
• Reveal of the Priceless Paspaley Pearl
of Pearls
• Models wearing the Paspaley pieces
on podiums throughout the venue
• One of the most exclusive venues in
Dubai, the Atlantis Hotel Bridge Suite
• An intimate setting with 50 Media
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57. DXB Beach Festival
• One of the biggest events Dubai has
seen with international super stars
LMFAO headlining at Nassimi Beach,
Palm Jumeirah
• 10,000+ attendees
• Pre event ticket sales promotion in
Virgin Megastore
• Event day Guest Service staff
• VIP and VVIP area hostesses to
welcome and seat important
attendees
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58. Our Client Credentials
We’re only as credible as our clients.
Satisfied and repeat clients are our best testimonials, team work includes:
• ADMM, 2 years
• ADSC, 1 year
• ADSIC, 4 years
• ATIC, recent win
• Barclays, 5 years
• BMW, 2 years
• David Jones (Australasia’s Harvey Nichols), 5 years
• Esporta, 3 years
• Executive Affairs Authority, 6 years
• General Motors, 3 years
• Hewlett Packard, 4 years
• HSBC, 14 years
• IBM, 20 years
• IRENA , 2 years
• Lotus, 4 years
• Louis Vuitton, global, 8 years
• Mubadala, 1 year
• New Zealand Tourism, 10 years
• P&G, 3 years
• Tag Huer, 1 year
• Zurich Financial Services, 7 years
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68. Ground Marketing;
consumer
engagement,
education &
CALL TO ACTION
– our 6th year of
execution
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69. Using HME Media’s
mobile platforms to
Travel Trade and PR
Programme – since 2009
DRIVE TRAFFIC to an
event
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70. Using HME Media’s
mobile media and
promotional units to
raise awareness
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71. • Anis!!!!
Deployed HME
ground and
engagement
Marketing teams to
launch
Abu Dhabi F1
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72. Our People Credentials
We recruit like minded people who are:
• Experienced
• Diverse - 13 different nationality clusters
• Smart, vibrant, flexible
• Informed, strategic, innovative
• Savvy, creative, dynamic
• Inventive, collaborative, reliable
• Passionate, proactive, engaged
• Inspired, experienced, committed
Please meet some of our key players:
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73. Michael Hariz
Current Position During his career, Michael has run Hariz Electronics,
As CEO, Michael is the driving force behind the growth worked in Research & Development and successfully
of HME. His role is to provide direction and counsel to delivered large complex contract negotiations involving
his management team and Board of Directors on extensive travel around the world for organizations such
strategic issues and to build vibrant relationships with as: Thales Group, Tremine Electronics, Aristocrat, Email
government, industry, and commercial partners. Meters, Sydney Electrical Group and Cluso. Michael has
also managed teams of more than 120 employees and
Prior History overseen operations designed to revitalize business
Michael enjoys extensive leadership experience in performance.
strategy, logistics, contract negotiation, and materials
management across the Middle East, Asia and Other Information
Michael Hariz Australasia. Michael’s ability to deliver results for Michael studied Electrical Engineering and has an
customers while managing complex operational issues is Advanced Diploma in Procurement and Materials
CEO reflected in his experience in regional contract Management.
Hariz M.E. negotiations, activating new customers and leveraging
technology. Michael’s Middle East experience spans the Languages
UAE, Kuwait, Lebanon and Saudi Arabia. Michael is fluent in English and Arabic.
Background: Michael’s most memorable achievements was delivering
• Leadership a world class experience for the UFL Etisalat Super Cup
Customer Service Final – attended by His Highness Sheikh Mansour Bin
Zayed Al Nahyan – including 30,000 spectators - from
Business
concept to execution – including a choreographed
Development lighting spectacular finale which showcased famous
technicians from across Europe. One of Michael’s
challenges was flying in 500 Japanese dignitaries to join
a 2,000 guest gala dinner for Sanyo in Dubai.
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74. Abdulla Salman Al Neaimi
Current Position During his career, Abdulla has managed teams in
Abdulla brings over 16 years of marketing diverse industries and organisational streams including
Communications experience, gained from many senior eBusiness/eCommerce, Education, Communications, Oil
advisory roles based in the UAE. & Gas, Retail, Property Management and Tourism.
Abdulla was a founding team member of Tejari FZLLC
As an advisory board member of Hariz M.E., the Middle East's leading electronic marketplace
Abdulla’s role is to provide direction and coaching to the providing business-to-business matchmaking and
team at both Advisory Board and Operational level on procurement services to over 200,000 businesses in the
strategic and relationship issues. In particular, in building a region across 15 locations worldwide. Tejari the world’s
sound network of relationships with government, 8th largest global electronic sourcing company with a
industry, and commercial partners. Critically, he advises n leading position in the Middle East with strong year-over-
Abdulla Salman Al Neaimi cultural and language protocol. Year revenue generation while expanding offices
worldwide in Europe, Africa, Middle East, South Asia, and
Advisory Member
Prior History China, along with H.E Sheikha Lubna Bint Khalid Al Qasimi,
Hariz M.E. Abdulla enjoys extensive leadership experience in UAE Minister of Foreign Trade and founder of Tejari,
Business Development, Marketing & Corporate Abdulla has been involved with leading discussions with C
Communications across Asia-Pacific, South Asia, Middle - Level executives as well as ministers of different
East and Africa. Abdulla’s ability to tackle complex client Countries including the Mayor of Quindao China and also
Background: and partner related issues is reflected in his experience in played an important role in signing a strategic deal
Marketing building brands, activating markets and establishing high between the city of Quindao and Dubai. Abdulla played a
performance teams, both as a senior executive and an leading role in driving the businesses growth and
Corporate
external advisor. international expansion via franchising Model.
Communications
Business www.linkedin.com/pub/abdulla-salman-alneaimi/ Other Information
Development 13/985/13a Abdulla graduated from Wharton Business School -
University of Pennsylvania with a special certificate of
Dubai Leaders Executive Education Program.
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75. Ken Boundy
Ken Boundy is a pioneering entrepreneur with over thirty years BECA – originally MICE Industry Council - is the single
of experience across the globe, having held senior leadership voice for the business events sector in Australia and liaises
positions across a diverse range of industry sectors and company directly with the federal government and related agencies
life cycles. As Creative Consultant to HME Events, Mr Boundy on matters common to all segments of the events industry.
contributes his exhaustive creative, practical and strategic
guidance on conceptualising and executing successful and high Ken played a key role in fostering tourism and business
profile events. Much of Ken’s work has been recognised with events development for Australia around the 2003 Rugby
industry awards and accolades. HME Events is proud to receive World Cup in Sydney. In his role as Managing Director of
wisdom, perspective, guidance and support from such a the Australian Tourist Commission (ATC), he led a team of
seasoned leader. 200 people around the world who grew Australian’s
market share of inbound tourism through their marketing
In his four years as managing Director of the efforts. Mr Boundy was instrumental in the ‘rebranding’ of
Ken Boundy Australian Tourist Commission (which became Tourism Australia.
Australia), Mr. Boundy oversaw the annual Dreamtime
Non-Executive Board Conference for incentive buyers and the Australian Tourism Currently
Exchange - the largest international trade show of its kind in the Mr Boundy continues to advise the Australian Government on
Member Southern hemisphere, attracting in excess of 3000 buyers and their tourism and events policies and divides his time between
Hariz M.E. 2000 sellers over 5 days where their meetings wrote direct Australia and Abu Dhabi, fulfilling his role as a Director of
business worth over USD 30 billion annually. Takhayal Travel and Creative Consultant to HME Events. In this
Background: role, Ken advises Australian investors looking to explore business
Mr Boundy has been a keynote speaker at, and advisor to, both opportunities in Abu Dhabi, focusing his expertise on developing
Government the Meetings and Events Association and the Business Events the tourism industry in Abu Dhabi.
• Consultancy Council of Australia. MEA is a B2B community dedicated to
Advisory sharing best practice, fostering professionalism and excellence in He is the Chairman of a Governance Advisory body in Australia,
all aspects of meeting and event management. Regnan Pty Ltd; a Director of Horticulture Australia and Hudson
Resources and sits on the Australian Advisory Board of LEK
Consulting. He is a Governor of WWF Australia.
He holds a B.Agr.Sc and M.Agr.Ss from Melbourne University,
and a MBA from Deakin University and is a Fellow of the
Australian Institute of Company Directors.
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76. David Rymer
Current Position
During his career, David has launched online brands
David has 25 years of experience in Strategy, Marketing,
for E-Commerce businesses, developed Marketing &
Innovation, and Communication. David joined Hariz M.E
Communication, Digital and Social Networking strategies.
in 2008 as Director of Strategy for the group. David’s
David completed consulting engagements in the Tourism,
role is to provide strategy and counsel to clients and
Media, Education, Defence and Professional Services
group businesses, as well as oversight and risk mitigation
sectors, highlighted by a strategic 30 year transition
advice on major projects, David also provides day-to-day
strategy for a major Australian Government Department.
support of the Client Relationship team.
Prior History Other Information
David enjoys extensive senior executive and industry David holds a Masters degree in Business & Technology
David Rymer experience in strategy, marketing, and innovation across from Australia’s leading university, the University of New
the Middle East, Asia and Australasia. David’s ability to South Wales and a BA in Mass Communication from
Group General
tackle complex and strategic issues is reflected in his Macquarie University. David is the recipient of an
Manager deep insight in architecting brands, activating markets International award for strategy, - Australian awards for
Hariz M.E. and leveraging technology. A career highlight was communication excellence and ICT deployment and two
leading the strategic planning, IT and Consumer Insights internal awards from The Coca-Cola Company.
Background:
functions for a US$2.2 billion Division of The Coca-Cola
Strategy Company operating across 16 countries and servicing
Innovation 240 million consumers.
• Marketing
Communication
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77. Georgia Baxter
Current Position During her career, Georgia has hosted many successful
Georgia has 22 years Marketing and Events events including London Fashion Week [2 s/s and 2 a/w
Management experience, 17 of these years in Europe, seasons] and most recently several Gala Dinner and Global
Aviation events and Company offsite presentations for the
based in London and 5 years in the UAE. At HME,
Dubai Airport x 5000 staff. Georgia also activated
Georgia supports clients with marketing and creative
sponsorship exploitation and ground marketing for the
innovation and brand guardianship. Part of her
Olympics [VISA], FIFA World Cup [Yahoo!], F1 and Euro
Marketing Communications role is to ensure that each Championships, [SEGA] and grassroots football [Coca
product, brand and event resonates with the desired Cola, Snickers].
audience and delivers positive ROI.
On the agency side, Georgia has worked extensively
Georgia Baxter
Prior History across the P&G and Masterfoods portfolios, lifestyle and
Director, Marketing Georgia’s marketing experience has primarily been Fashion brands – finessing both Public Relations and Event
Management.
Communications community outreach and event execution. Her
marketing experience has an FMCG and sports
Hariz M.E. Other Information
marketing bias whilst her event management credentials Georgia’s campaigns have been showcased at marketing
revolve around fashion and entertainment. conferences world wide. She is the proud owner of two
Background:
As Head of Consumer Marketing at Yahoo! Europe - for awards; ‘Yahoo! Visionary of the Year’ 2003 and
• Marketing
five years - Georgia was instrumental in driving Yahoo!s ‘Marketing Campaign of the Year’ 2004.
Communications
reach through PR buzz and ambient marketing.
• Event Georgia’s strengths lie in creative thinking, logistics,
Management trouble shooting and crisis management.
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78. Uyanda Manana
Current Position Uyanda was responsible for developing a bespoke UK
Uyanda is Group Account Manager at HME Media – brand insight for Garnier’s brand and later, launching
she brings with her 10+ years of classic marketing Garnier’s new skincare range which led to the product
communication experience predominantly based in being the UK’s no 1 in sales.
London at the global top 5 agency, Publicis Group
Worldwide [owners of Saatchi & Saatchi, MSL and Leo At Publicis, London , Uyanda implemented and promoted
Burnett] heading up their PR Division. Most recently, the company and its account management strategy, she
Uyanda resided over the FIFA World Cup on ground also developed the activation campaign for Hula Hoops,
activation in South Africa. one of the UK’s best loved snacks – which achieved
United Biscuits’ highest ever Awareness Index score.
Prior History
Uyanda Manana Uyanda launched her career in South Africa where she During her career, Uyanda has worked across the sports,
Group Account co founded and hosted a student radio talk show beauty, telecommunications and FMCG sectors.
“Campus corner”.
Manager Uyanda was discovered by L’Oreal Paris and became a Other Information
HME Media Key member of the team responsible for launching the Uyanda’s career has taken her from South Africa to
First Black African face of L’Oreal Skincare. London and now UAE where she lives and works in Dubai.
Background: Uyanda then moved to the UK where she worked for
Publicis London as Account Manager for L’Oreal Languages
PR
Skincare, Garnier Hair care and the Prostrate Cancer Uyanda is fluent in English, Zulu and German.
Marketing
Charity.
Advertising
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