SlideShare une entreprise Scribd logo
1  sur  30
INTRODUCTION TO
RESEARCH
Meaning of Research
Research seeks the answer of certain
questions which have not been answered so
far, and the answers depend upon human
efforts. In common parlance, it refers to a
search for knowledge. The Advanced Learners’
Dictionary of current English lays down the
meaning of research as a careful investigation
or inquiry specially through search for new
facts in any branch of knowledge.
Meaning of Research
In this sense, it is a voyage of discovery. We all
possess the vital instinct of inquisitiveness for,
when the unknown confronts us, we wonder
our inquisitiveness makes us probe and attain
full and fuller understanding of the unknown.
This inquisitiveness is the mother of all
knowledge and the method that we employ to
obtain the knowledge that can be termed
research (Kothari, 1990)
Definition of Research
The term ‘research’ consists of two
words:
Research: Re+ search
‘Re’ means again and again and ‘search’
means to find out something.
Definition of Research
Therefore, research means to observe
the phenomena again and again from
different dimensions. It is a process of
which a person observes the phenomena
again and again and collects data on the
basis of data s/he draws some
conclusions.
Definition of Research
Research is oriented towards the discovery of
relationship that exists among phenomena of
the world in which we live. The fundamental
assumption is that invariant relationship exists
between antecedents and certain consequents
so that under a specific set of conditions a
certain consequences can be expected to
follow the introduction of a given antecedent
What is Research?
Research is defined as careful consideration of
study regarding a particular concern or problem
using scientific methods.
According to the American sociologist Earl
Robert Babbie, “research is a systematic inquiry
to describe, explain, predict, and control the
observed phenomenon. It involves inductive
and deductive methods.”
Inductive research methods analyze
an observed event, while deductive
methods verify the observed event.
Inductive approaches are
associated with qualitative
research, and deductive methods
are more commonly associated with
quantitative analysis.
According to Rusk
"Research is a point of a view, an attitude of inquiry
or a frame of mind. It asks questions which have
hitherto not been asked, and it seeks to answer them
by following a fairly definite procedure. It is not a
mere theorizing, but rather an attempt to elicit facts
and to face them once they have been assembled.
Research is likewise not an attempt to bolster up
pre-conceived opinions, and implies a readiness to
accept the conclusions to which an inquiry leads, no
matter how unwelcome they may prove. When
successful, research adds to the scientific knowledge
of the subject”.
According to George J. Mouly
"Research is the systematic and scholarly
application of the scientific
method interpreted in its broadest sense,
to the solution of social […]
problems; conversely, any systematic
study designed to promote the
development of social studies as a
science can be considered research”
According to Francis G. Cornell
“To be sure the best research is that
which is reliable, verifiable, and
exhaustive (complete), so that it
provides information in which we have
confidence. The main point here is that
research is, literally speaking, a kind of
human behavior, an activity in which
people engage”
According to C. Woody
“Research is a careful inquiry or examination in seeking
facts or principles; a diligent investigation to ascertain
something; and this definition makes clear the fact that
research is not merely a search for truth, but a
prolonged, intensive, purposeful search. It constitutes a
method for the discovery of truth which is really a
method of critical thinking; it is comprising defining and
redefining problems; formulating hypotheses or
suggested solutions; collecting, organizing and
evaluating data; making decisions and reaching
conclusions to determine whether they fit the
formulating hypotheses”
According to C.C. Crawdford
“Research is simply a systematic and refined technique
of thinking, employing specialized tools, instruments,
and procedures in order to obtain a more adequate
solution of a problem than would be possible under
ordinary means. It starts with a problem, collects data
or facts, analyses these critically and reaches decisions
based on the actual evidence. It evolves original work
instead of mere exercise of personal. It evolves from a
genuine desire to know rather than a desire to prove
something. It is quantitative, seeking to know not only
what but how much, and measurement is therefore, a
central feature for it”
According to P.M. Cook
"Research is an honest, exhaustive,
intelligent searching for fact and their
meanings or implications with reference to
a given problem. The product
of findings of a given piece of research
should be an authentic, verifiable,
and contribution to knowledge in the field
studied.”
According to P.M. Cook
He has emphasised the following
characteristics of research in his
description: − It is an honest and
exhaustive process. − The facts are studied
with understanding. − The facts are
discovered in the light of a problem.
Research is problem- centred. − The
findings are valid and verifiable. − Research
work should contribute new knowledge in
that field (Cited in Singh, 2006).
According to P.D. Leedy
“Research is the manner in which we solve
knotty problems in an attempt to push back
the frontiers of human ignorance. Research
is ultimately a way of thinking. It is a way
of looking at accumulated fact so that a
collection of data speaks to the mind of the
researcher”
According to P.D. Leedy
She has insisted on that research has many discrete characteristics.
These characteristics comprise the particular approach to a probing for
truth. These latter include the following:
• Research begins with a question in the mind of the researcher.
• Research demands the identification of a problem, stated in clear,
unambiguous terms.
• Research requires a plan.
• Research deals with the main problem through appropriate sub-
problems.
• Research seeks direction through appropriate hypotheses and is based
upon obvious
assumption.
• Research deals with facts.
• Research is circular (Cited in Leeds, 1980).
What are the characteristics of research?
1. Good research follows a systematic approach to
capture accurate data. Researchers need to
practice ethics and a code of conduct while making
observations or drawing conclusions.
2. The analysis is based on logical reasoning and
involves both inductive and deductive methods.
3. Real-time data and knowledge is derived from
actual observations in natural settings.
4. There is an in-depth analysis of all data
collected so that there are no anomalies
associated with it.
What are the characteristics of research?
5. It creates a path for generating new questions.
Existing data helps create more research
opportunities.
6. It is analytical and uses all the available data so
that there is no ambiguity in inference.
7. Accuracy is one of the most critical aspects of
research. The information must be accurate and
correct. For example, laboratories provide a
controlled environment to collect data. Accuracy is
measured in the instruments used, the calibrations
of instruments or tools, and the experiment’s final
result.
Objectives of research
The purpose of research is to discover answers to
questions through the application of
scientific procedures. The main aim of research is
to find out the truth which is hidden and
which has not been discovered yet. Kothari (1990)
sees that each research study has its own
specific purposes. These objectives often fall
under a number of broad groupings. Some
examples of these are as follows:
Objectives of research
• To gain familiarity with a phenomenon or
to achieve new insights into it. Studies with
this object in view are termed as
exploratory or formulative research studies.
• To portray accurately the characteristics
of a particular individual, situation or a
group.
Studies with this object in view are known
as descriptive research studies.
Objectives of research
• To determine the frequency with which
something occurs or with which it is associated
with something else. Studies with this object in
view are known as diagnostic research
studies.
• To test a hypothesis of a causal relationship
between variables. Studies with this object
are known as hypothesis-testing research studies.
On the same issue, Singh (2006) provides a
different classification of objectives. For him,
there are three fundamental objectives of
research. These are:
Theoretical Objectives:
Those researches whose objectives are theoretical
aim to formulate new theories, principles, or laws.
Such type of research is exploratory because it
explains the relationships of certain variables. The
researches contribute some basic knowledge to the
human knowledge.
Factual Objectives
These researches whose objectives are
factual aim to find out new facts. This
objective by nature is descriptive.
These researches describe facts or
events which happened previously. Such
type of research is done in history.
Application objectives
The research having application
objectives does not contribute a new
knowledge in the field of human
knowledge but suggests new
applications. By application, we mean
improvement and modification.
Activity 1:
1. Search for one example/research that
relates to the following objectives:
(group work)
1.1. Theoretical objectives
1.2. Factual objectives
1.3. Application objectives
Defend it to the class for 10 minutes per
group.
What is the purpose of research?
There are three main purposes:
1. Exploratory: As the name suggests,
researchers conduct exploratory studies to
explore a group of questions. The answers
and analytics may not offer a conclusion to
the perceived problem. It is undertaken to
handle new problem areas that haven’t been
explored before. This exploratory process
lays the foundation for more conclusive data
collection and analysis.
What is the purpose of research?
There are three main purposes:
2. Descriptive: It focuses on expanding knowledge on current
issues through a process of data collection. Descriptive
research describe the behavior of a sample population. Only
one variable is required to conduct the study. The three
primary purposes of descriptive studies are describing,
explaining, and validating the findings. For example, a study
conducted to know if top-level management leaders in the 21st
century possess the moral right to receive a considerable sum
of money from the company profit.
What is the purpose of research?
There are three main purposes:
3. Explanatory: Causal or explanatory
research is conducted to understand the
impact of specific changes in existing
standard procedures. Running experiments
is the most popular form. For example, a
study that is conducted to understand the
effect of rebranding on customer loyalty.
Activity 2:
1. Search for one example/research that
relates to the following purposes:
(group work)
1.1. Exploratory
1.2. Descriptive
1.3. Explanatory
Defend it to the class for 10 minutes per
group.

Contenu connexe

Similaire à INTRO.pptx

22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
lavanya758
 
Session 1 Introduction.pptx
Session 1 Introduction.pptxSession 1 Introduction.pptx
Session 1 Introduction.pptx
SakamakiNova
 

Similaire à INTRO.pptx (20)

BRM (2).pptx
BRM (2).pptxBRM (2).pptx
BRM (2).pptx
 
chapter one research methodology dentistry
chapter one research methodology dentistrychapter one research methodology dentistry
chapter one research methodology dentistry
 
Module 9- Research Design and Methods in C urriculum & Instruction.pptx
Module 9- Research Design and Methods in C urriculum & Instruction.pptxModule 9- Research Design and Methods in C urriculum & Instruction.pptx
Module 9- Research Design and Methods in C urriculum & Instruction.pptx
 
Module 9- Research Design and Methods in C urriculum & Instruction.pptx
Module 9- Research Design and Methods in C urriculum & Instruction.pptxModule 9- Research Design and Methods in C urriculum & Instruction.pptx
Module 9- Research Design and Methods in C urriculum & Instruction.pptx
 
Introduction to research 14-7-22.pptx
Introduction to research 14-7-22.pptxIntroduction to research 14-7-22.pptx
Introduction to research 14-7-22.pptx
 
Introduction to research.pptx
Introduction to research.pptxIntroduction to research.pptx
Introduction to research.pptx
 
Research methodology
Research methodologyResearch methodology
Research methodology
 
RM Notes.pdf
RM Notes.pdfRM Notes.pdf
RM Notes.pdf
 
1.1 definition and types of research-qualities of good research
1.1 definition and types of research-qualities of good research1.1 definition and types of research-qualities of good research
1.1 definition and types of research-qualities of good research
 
Research Methodology Book For New BS Student
Research Methodology Book For New BS StudentResearch Methodology Book For New BS Student
Research Methodology Book For New BS Student
 
22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
22538598 introduction-to-research-methodology-acccording-to-jntu-hyd-mba-syll...
 
Social_Research_Methods_on25Feb2016.pdf
Social_Research_Methods_on25Feb2016.pdfSocial_Research_Methods_on25Feb2016.pdf
Social_Research_Methods_on25Feb2016.pdf
 
Net coaching & remedial . paper 1 research
Net coaching & remedial . paper 1 researchNet coaching & remedial . paper 1 research
Net coaching & remedial . paper 1 research
 
Session 1 Introduction.pptx
Session 1 Introduction.pptxSession 1 Introduction.pptx
Session 1 Introduction.pptx
 
Research, its meaning and concept
Research, its meaning and conceptResearch, its meaning and concept
Research, its meaning and concept
 
Research presentation
Research presentationResearch presentation
Research presentation
 
2.5 research and its types-jan-ppt
2.5 research and its types-jan-ppt2.5 research and its types-jan-ppt
2.5 research and its types-jan-ppt
 
Business research methodologybcrm1
Business research methodologybcrm1Business research methodologybcrm1
Business research methodologybcrm1
 
R M Notes
R M  NotesR M  Notes
R M Notes
 
Research
ResearchResearch
Research
 

Plus de GeraldCorrales

Plus de GeraldCorrales (20)

2019 Nutrition Month PowerPointdufy.pptx
2019 Nutrition Month PowerPointdufy.pptx2019 Nutrition Month PowerPointdufy.pptx
2019 Nutrition Month PowerPointdufy.pptx
 
ra vawcee.pptx
ra vawcee.pptxra vawcee.pptx
ra vawcee.pptx
 
l01-natureofdance-180801070729.pptx
l01-natureofdance-180801070729.pptxl01-natureofdance-180801070729.pptx
l01-natureofdance-180801070729.pptx
 
DESCRIBE THE DANCE.pptx
DESCRIBE THE DANCE.pptxDESCRIBE THE DANCE.pptx
DESCRIBE THE DANCE.pptx
 
physical activity.ppt
physical activity.pptphysical activity.ppt
physical activity.ppt
 
Filipino National Artists for Visual Arts.pptx
Filipino National Artists for Visual Arts.pptxFilipino National Artists for Visual Arts.pptx
Filipino National Artists for Visual Arts.pptx
 
Safeguarding.ppt
Safeguarding.pptSafeguarding.ppt
Safeguarding.ppt
 
COT Presentation.pptx
COT Presentation.pptxCOT Presentation.pptx
COT Presentation.pptx
 
art perry.pptx
art perry.pptxart perry.pptx
art perry.pptx
 
PowerPoint_Final.ppt
PowerPoint_Final.pptPowerPoint_Final.ppt
PowerPoint_Final.ppt
 
drugs of use.pptx
drugs of use.pptxdrugs of use.pptx
drugs of use.pptx
 
variables and hypothe.ppt
variables and hypothe.pptvariables and hypothe.ppt
variables and hypothe.ppt
 
kB4Xn5i1YKYa9EUd479.pptx
kB4Xn5i1YKYa9EUd479.pptxkB4Xn5i1YKYa9EUd479.pptx
kB4Xn5i1YKYa9EUd479.pptx
 
SPACE.pptx
SPACE.pptxSPACE.pptx
SPACE.pptx
 
MEASURES OF POSITION GROUPED DATA.pptx
MEASURES OF POSITION GROUPED DATA.pptxMEASURES OF POSITION GROUPED DATA.pptx
MEASURES OF POSITION GROUPED DATA.pptx
 
ANNIVERSARRY SONG 2.pptx
ANNIVERSARRY SONG 2.pptxANNIVERSARRY SONG 2.pptx
ANNIVERSARRY SONG 2.pptx
 
TUKSO.pptx
TUKSO.pptxTUKSO.pptx
TUKSO.pptx
 
ANALYTICAL RESEARCH.pptx
ANALYTICAL RESEARCH.pptxANALYTICAL RESEARCH.pptx
ANALYTICAL RESEARCH.pptx
 
HYPOTHESIS.pptx
HYPOTHESIS.pptxHYPOTHESIS.pptx
HYPOTHESIS.pptx
 
General Characteristics of Research, Criteria of a Good Research, Types of Re...
General Characteristics of Research, Criteria of a Good Research, Types of Re...General Characteristics of Research, Criteria of a Good Research, Types of Re...
General Characteristics of Research, Criteria of a Good Research, Types of Re...
 

Dernier

Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
KarakKing
 

Dernier (20)

General Principles of Intellectual Property: Concepts of Intellectual Proper...
General Principles of Intellectual Property: Concepts of Intellectual  Proper...General Principles of Intellectual Property: Concepts of Intellectual  Proper...
General Principles of Intellectual Property: Concepts of Intellectual Proper...
 
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
TỔNG ÔN TẬP THI VÀO LỚP 10 MÔN TIẾNG ANH NĂM HỌC 2023 - 2024 CÓ ĐÁP ÁN (NGỮ Â...
 
ICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptxICT Role in 21st Century Education & its Challenges.pptx
ICT Role in 21st Century Education & its Challenges.pptx
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)Jamworks pilot and AI at Jisc (20/03/2024)
Jamworks pilot and AI at Jisc (20/03/2024)
 
Salient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functionsSalient Features of India constitution especially power and functions
Salient Features of India constitution especially power and functions
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...Making communications land - Are they received and understood as intended? we...
Making communications land - Are they received and understood as intended? we...
 
Wellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptxWellbeing inclusion and digital dystopias.pptx
Wellbeing inclusion and digital dystopias.pptx
 
FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024FSB Advising Checklist - Orientation 2024
FSB Advising Checklist - Orientation 2024
 
ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.ICT role in 21st century education and it's challenges.
ICT role in 21st century education and it's challenges.
 
Single or Multiple melodic lines structure
Single or Multiple melodic lines structureSingle or Multiple melodic lines structure
Single or Multiple melodic lines structure
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptxSKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
SKILL OF INTRODUCING THE LESSON MICRO SKILLS.pptx
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
Sociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning ExhibitSociology 101 Demonstration of Learning Exhibit
Sociology 101 Demonstration of Learning Exhibit
 

INTRO.pptx

  • 2. Meaning of Research Research seeks the answer of certain questions which have not been answered so far, and the answers depend upon human efforts. In common parlance, it refers to a search for knowledge. The Advanced Learners’ Dictionary of current English lays down the meaning of research as a careful investigation or inquiry specially through search for new facts in any branch of knowledge.
  • 3. Meaning of Research In this sense, it is a voyage of discovery. We all possess the vital instinct of inquisitiveness for, when the unknown confronts us, we wonder our inquisitiveness makes us probe and attain full and fuller understanding of the unknown. This inquisitiveness is the mother of all knowledge and the method that we employ to obtain the knowledge that can be termed research (Kothari, 1990)
  • 4. Definition of Research The term ‘research’ consists of two words: Research: Re+ search ‘Re’ means again and again and ‘search’ means to find out something.
  • 5. Definition of Research Therefore, research means to observe the phenomena again and again from different dimensions. It is a process of which a person observes the phenomena again and again and collects data on the basis of data s/he draws some conclusions.
  • 6. Definition of Research Research is oriented towards the discovery of relationship that exists among phenomena of the world in which we live. The fundamental assumption is that invariant relationship exists between antecedents and certain consequents so that under a specific set of conditions a certain consequences can be expected to follow the introduction of a given antecedent
  • 7. What is Research? Research is defined as careful consideration of study regarding a particular concern or problem using scientific methods. According to the American sociologist Earl Robert Babbie, “research is a systematic inquiry to describe, explain, predict, and control the observed phenomenon. It involves inductive and deductive methods.”
  • 8. Inductive research methods analyze an observed event, while deductive methods verify the observed event. Inductive approaches are associated with qualitative research, and deductive methods are more commonly associated with quantitative analysis.
  • 9. According to Rusk "Research is a point of a view, an attitude of inquiry or a frame of mind. It asks questions which have hitherto not been asked, and it seeks to answer them by following a fairly definite procedure. It is not a mere theorizing, but rather an attempt to elicit facts and to face them once they have been assembled. Research is likewise not an attempt to bolster up pre-conceived opinions, and implies a readiness to accept the conclusions to which an inquiry leads, no matter how unwelcome they may prove. When successful, research adds to the scientific knowledge of the subject”.
  • 10. According to George J. Mouly "Research is the systematic and scholarly application of the scientific method interpreted in its broadest sense, to the solution of social […] problems; conversely, any systematic study designed to promote the development of social studies as a science can be considered research”
  • 11. According to Francis G. Cornell “To be sure the best research is that which is reliable, verifiable, and exhaustive (complete), so that it provides information in which we have confidence. The main point here is that research is, literally speaking, a kind of human behavior, an activity in which people engage”
  • 12. According to C. Woody “Research is a careful inquiry or examination in seeking facts or principles; a diligent investigation to ascertain something; and this definition makes clear the fact that research is not merely a search for truth, but a prolonged, intensive, purposeful search. It constitutes a method for the discovery of truth which is really a method of critical thinking; it is comprising defining and redefining problems; formulating hypotheses or suggested solutions; collecting, organizing and evaluating data; making decisions and reaching conclusions to determine whether they fit the formulating hypotheses”
  • 13. According to C.C. Crawdford “Research is simply a systematic and refined technique of thinking, employing specialized tools, instruments, and procedures in order to obtain a more adequate solution of a problem than would be possible under ordinary means. It starts with a problem, collects data or facts, analyses these critically and reaches decisions based on the actual evidence. It evolves original work instead of mere exercise of personal. It evolves from a genuine desire to know rather than a desire to prove something. It is quantitative, seeking to know not only what but how much, and measurement is therefore, a central feature for it”
  • 14. According to P.M. Cook "Research is an honest, exhaustive, intelligent searching for fact and their meanings or implications with reference to a given problem. The product of findings of a given piece of research should be an authentic, verifiable, and contribution to knowledge in the field studied.”
  • 15. According to P.M. Cook He has emphasised the following characteristics of research in his description: − It is an honest and exhaustive process. − The facts are studied with understanding. − The facts are discovered in the light of a problem. Research is problem- centred. − The findings are valid and verifiable. − Research work should contribute new knowledge in that field (Cited in Singh, 2006).
  • 16. According to P.D. Leedy “Research is the manner in which we solve knotty problems in an attempt to push back the frontiers of human ignorance. Research is ultimately a way of thinking. It is a way of looking at accumulated fact so that a collection of data speaks to the mind of the researcher”
  • 17. According to P.D. Leedy She has insisted on that research has many discrete characteristics. These characteristics comprise the particular approach to a probing for truth. These latter include the following: • Research begins with a question in the mind of the researcher. • Research demands the identification of a problem, stated in clear, unambiguous terms. • Research requires a plan. • Research deals with the main problem through appropriate sub- problems. • Research seeks direction through appropriate hypotheses and is based upon obvious assumption. • Research deals with facts. • Research is circular (Cited in Leeds, 1980).
  • 18. What are the characteristics of research? 1. Good research follows a systematic approach to capture accurate data. Researchers need to practice ethics and a code of conduct while making observations or drawing conclusions. 2. The analysis is based on logical reasoning and involves both inductive and deductive methods. 3. Real-time data and knowledge is derived from actual observations in natural settings. 4. There is an in-depth analysis of all data collected so that there are no anomalies associated with it.
  • 19. What are the characteristics of research? 5. It creates a path for generating new questions. Existing data helps create more research opportunities. 6. It is analytical and uses all the available data so that there is no ambiguity in inference. 7. Accuracy is one of the most critical aspects of research. The information must be accurate and correct. For example, laboratories provide a controlled environment to collect data. Accuracy is measured in the instruments used, the calibrations of instruments or tools, and the experiment’s final result.
  • 20. Objectives of research The purpose of research is to discover answers to questions through the application of scientific procedures. The main aim of research is to find out the truth which is hidden and which has not been discovered yet. Kothari (1990) sees that each research study has its own specific purposes. These objectives often fall under a number of broad groupings. Some examples of these are as follows:
  • 21. Objectives of research • To gain familiarity with a phenomenon or to achieve new insights into it. Studies with this object in view are termed as exploratory or formulative research studies. • To portray accurately the characteristics of a particular individual, situation or a group. Studies with this object in view are known as descriptive research studies.
  • 22. Objectives of research • To determine the frequency with which something occurs or with which it is associated with something else. Studies with this object in view are known as diagnostic research studies. • To test a hypothesis of a causal relationship between variables. Studies with this object are known as hypothesis-testing research studies.
  • 23. On the same issue, Singh (2006) provides a different classification of objectives. For him, there are three fundamental objectives of research. These are: Theoretical Objectives: Those researches whose objectives are theoretical aim to formulate new theories, principles, or laws. Such type of research is exploratory because it explains the relationships of certain variables. The researches contribute some basic knowledge to the human knowledge.
  • 24. Factual Objectives These researches whose objectives are factual aim to find out new facts. This objective by nature is descriptive. These researches describe facts or events which happened previously. Such type of research is done in history.
  • 25. Application objectives The research having application objectives does not contribute a new knowledge in the field of human knowledge but suggests new applications. By application, we mean improvement and modification.
  • 26. Activity 1: 1. Search for one example/research that relates to the following objectives: (group work) 1.1. Theoretical objectives 1.2. Factual objectives 1.3. Application objectives Defend it to the class for 10 minutes per group.
  • 27. What is the purpose of research? There are three main purposes: 1. Exploratory: As the name suggests, researchers conduct exploratory studies to explore a group of questions. The answers and analytics may not offer a conclusion to the perceived problem. It is undertaken to handle new problem areas that haven’t been explored before. This exploratory process lays the foundation for more conclusive data collection and analysis.
  • 28. What is the purpose of research? There are three main purposes: 2. Descriptive: It focuses on expanding knowledge on current issues through a process of data collection. Descriptive research describe the behavior of a sample population. Only one variable is required to conduct the study. The three primary purposes of descriptive studies are describing, explaining, and validating the findings. For example, a study conducted to know if top-level management leaders in the 21st century possess the moral right to receive a considerable sum of money from the company profit.
  • 29. What is the purpose of research? There are three main purposes: 3. Explanatory: Causal or explanatory research is conducted to understand the impact of specific changes in existing standard procedures. Running experiments is the most popular form. For example, a study that is conducted to understand the effect of rebranding on customer loyalty.
  • 30. Activity 2: 1. Search for one example/research that relates to the following purposes: (group work) 1.1. Exploratory 1.2. Descriptive 1.3. Explanatory Defend it to the class for 10 minutes per group.