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Smart Food Innovation presentation

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Take a look at our project, origins, and food innovation services for spanish and foreign companies

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Smart Food Innovation presentation

  1. 1. OurMotto Smart Food Innovation is a Young company focused to be a link between consumers and food companies Demands Health concerns Preferences Products Claims Technology
  2. 2. Theorigins Our view of Innovation: Innovation must be an upgrade of small issues with big impact on consumers. Who is more qualified to identify these issues? Your prospective consumers Usual view of Innovation in companies: Innovation is expensive, time consuming and has an uncertain outcome Wetoughwecanprovideanewideaofinnovationtofoodcompanies(speciallySME’s),addressedtoconcreteresults,profitableanddirectedtoboostsalestroughincreasingconsumersatisfaction
  3. 3. http://BY 3.0</a></div>1ººººººº The challenge of food companies PACKAGING PRESENTATION SENSORY PERCEPTION MUST BE CONSISTENT WITH EACH OTHER AND ALSO: Must express all the key values and differentiation elements of the product Ex: natural, premium, technological
  4. 4. Testimonials I want to update my packaging but I’m afraid of consumer’s reaction I want to Sell my products in Spain, will my product fit in this new market? I’m not satisfied with my product sales, Why consumers choose other products?
  5. 5. Whyus? Because we’re Food specialists Because we’re directed to SME companies -Reasonable cost Low fixed costs / Optimization of resources -We love your products Flexibilityin our services Global scope of food products: packaging, presentation and sensory perception
  6. 6. Support to success in Spanish food market Product adaptation to Spanish peculiarities Legal consultancy Market Intelligence studies Wegatherallkeydatatohelpyourcompanytotaketherightdecisionsregardingproductplacementagainstyourprospectivecompetitors:prices, formats,shoppingplaces,etc TosuccessinproductintroductionyoumustprovideaproductdesignedtocopeSpanishconsumerdemands.Weorganizeblindteststoknowyourfuturepositioninthemarket ToAccesstoSpanishfoodmarketisrequiredtocomplywithlawsregardingproductcomposition,packaging&labellingspecificationsandfinallyregistration&importationprocess.Ourgoalistosaveyourtimeandprovideyoucalmaboutalltheselegalissues
  7. 7. Our services for Spanish companies BOOST SALES DETECTION & EVALUATION OF CRITICAL POINTS IN CURRENT PRODUCTS DETECTION & EVALUATION OF CRITICAL POINTS IN FUTURE PRODUCTS CREATION OF VALUABLE CONTENT -Analyzing scientific inputs, EFSA claims, trends… SEARCHING NEW OPTIONS -New packages, composition upgrades, NPD Ourgoalis to:
  8. 8. How we imply consumers? DATA COLLECTION COMPARATIVE TESTS PROCESSING & RESULTS Inordertoofferacompletelysatisfactoryserviceisimportanttohaveasmuchinformationabouttheproductaspossible.Thisincludestechnicalissuessuchasthecompositionandproductionprocessaswellasthecommercialaspectssuchasyourtargetcustomer,distributionchannelandthedegreeofsatisfactionofthecompanywiththeproduct.Allthisinformationsharedwithusiscoveredbyaconfidentialityagreement Consumerswhofitthetargetbuyeraresummoned.Thecompanyproductandtheproductsidentifiedascompetitionarecollected.Panelmembersperformthetestsinaccordancewithpreviouslyestablishedsurveysmadebyablindmethod Theprocessingofdatausingstatisticaltoolsallowstoidentifytrends,significantdifferencesandcorrelations.Allthisinformationallowsacomprehensiveandobjectiveassessmentofthestrengthsandweaknessesoftheproduct,identifyingimprovementstobemade
  9. 9. Gourmet cluster Catalonia GourmetClusterfromCataloniawasfoundedwiththemainobjectiveofpromotingandcontributingtocompetitivenessintheCatalanhigh-endgourmetfoodsector. Thisobjectiveisachievedbycreatinganoverallimageofqualitygourmetproducts, increasingthedegreeofinternationalization,innovatingintermsofvalueforthegourmetcustomer,andcreatingnewdirectchannelswiththecustomers,aswellasacquiringnewconsumers. GourmetClusterfromCataloniaValues:tradition,craft,territory,quality,innovation,andexclusiveness SmartFoodInnovationismemberofGourmetclusterfromCatalonia,Weshareourknow-howinconsumerstudiesandourgoalasamembersistotranslatetheconsumersperceptionintotheclustertroughconcreteprojects&activities
  10. 10. Gerard Pujol Project Manager gpujol@smartfoodinnovation.com +34 685 469 647 +34 977 641 104

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