Geri Berdak

Greater Chicago Area United States

Vice President, Strategic Marketing - Beverage and Nutrition at Kerry

My passion is helping companies capitalize on health and wellness trends to grow their nutrition businesses and I have been doing that for nearly 25 years for Fortune 500 food and agriculture companies. I have seen trends in nutrition/health and wellness come and go over my career. What is key, I have found, is making sure your value proposition is so strong that it compels action. We are in a changing time where consumers are seeking more independence not only in how they care for themselves, but in how they make decisions. People of all ages are proactively addressing their health in a more holistic and personalized manner. At the same time, increased access to information has create...