This document discusses how social media can be used to create visibility and credibility. It notes that 92% of companies use social media in hiring and recruiting. Common social media platforms like LinkedIn, Twitter, Facebook and Google+ are described. The presentation provides tips on how to leverage each platform through profiles, connections, sharing content and engaging with others to establish an online presence and position oneself as an expert.

1. Creating Visibility & Credibility
Through Social Media
Creating a personal brand and establishing online networks
Geri L. Dreiling, Esq
Legal Media Matters

2. Presentation Overview
• Why is social media important?
• How is social media leveraged?
• What are the most common platforms?

3. Why is social media important?
A survey by job recruitment platform Jobvite found that 92% of
companies surveyed use social media during this past year

4. Why is social media important?
A CNN article notes:
Some companies, especially those in the tech world, are going even
further, saying they're no longer interested at all in an applicant's tried-
and-true laundry list of jobs, education, awards and activities. Hiring
managers often can gain a better sense of a person's judgment,
personality and communication skills by perusing their Twitter feeds or
Tumblr posts, they say.
“Are social media making the resume obsolete?”
CNN, July 11, 2012

5. Why is social media important?
A WSJ article observes:
When a management consultant leads a large LinkedIn group, he
builds a valuable source of referrals and recruitment prospects; when a
lawyer tweets the latest legal news, she positions her firm as the go-to
experts in that field.
“Your Employee Is an Online Celebrity. Now What Do You Do?”
Wall Street Journal, Oct. 29, 2012

6. How can social media be leveraged?
•As an introduction through the creation of a profile
•Networking by adding connections or followers
•Engagement through groups, retweets or comments
•Showcasing expertise by acting as a resource.
Begin with the end in mind….

7. LinkedIn

8. LinkedIn Connections
•Colleagues and former co-workers
•Experts and others who have hired you in the past
•Experts you have hired
•Former classmates, friends, neighbors
•Browse suggested connections occasionally

9. LinkedIn Engagement
Share an Update

10. LinkedIn Engagement
Join a Group

11. LinkedIn Endorsements

12. Twitter

13. Who should you follow on Twitter?
•LinkedIn contacts who have Twitter accounts.
•Clients who have Twitter accounts. You may be able to identify them
by their email signature block. (As an aside, you may also want to add
your Twitter account to your signature block)
•People who are mentioned during Follow Friday (#ff).
•Bar associations and trade groups: @MoBarCLE @NALPOrg
•People identified in lists of friends and competitors
•St. Louisans on Twitter. You can search “stl” in search bar.
Use the “Who to Follow” option in Twitter.

14. How Should You Write a Tweet?
•Use your tweets to share information and build relationships; minimize
broadcasts. 80/20 rule
•Set up Google Alerts for content ideas
•Use # hashtags. (hashtags.org)
•Participate in Follow Friday
•Shorten your links (bit.ly)
•Twitter Cheat Sheet: 25 Polite Icebreakers for Corporate
Communicators. http://www.commpro.biz/corporate-social-media-
zone/twitter-cheat-sheet-25-polite-icebreakers-for-corporate-
communicators/

15. Facebook

16. How do you get likes?
•Send invitations to friends, Twitter followers, LinkedIn contacts
•Add a “like us on Facebook” button on your website
•Contests or giveaways

17. What should you post?
•Videos
•Photographs from recent events
•Honors and awards
•Links to helpful articles
•Links to recent articles written by your firm or about your firm

18. Google Plus

19. Why should you create a profile?
•Creating a profile can boost your search engine rankings
•More likely your name will appear when your contacts enter search
terms for your area of expertise.
•Allows you to create a Google Author profile so that your name and
face appear along the left of search engine results. Searchers may also
ask to see more articles by the author.

20. Learn More
•Mashable.com
•Larry Chase’s Web Digest for Marketers: www.wdfm.com
•Searchengineland.com
•CommPro.biz – Register for Daily News Updates
•Bulldog Reporter’s Daily Dog: Bulldogreporter.com/daily-dog

21. Connect
•www.linkedin.com/in/geridreiling
•@legalmediamtrs
•@lawyertechrvw – tweets by Geri Dreiling and Enrique Serrano
•Google Plus – listed as Geri Dreiling
•Facebook – Legal Media Matters

22. Creating Visibility & Credibility
Through Social Media
Creating a personal brand and establishing online networks
Geri L. Dreiling, Esq
Legal Media Matters