1. WorldTravel-Network
Your Sales & Marketing
Network in Germany
A s u c c e s s f u l Re p re s e n t a t i o n i n t h e Tra v e l Tra d e

2. What is WorldTravel Network about?
WorldTravel-Network
1
Founded by Gero Birkenmaier in 2016,
sales specialist in various travel businesses
2
Established network within the European travel trade with Leisure, MICE,
and Corporate contacts
3 Worldwide contacts to various travel products and DMCs
4 Extensive Sales & Marketing experience in the travel industry
Sales & Marketing agency with focus on active SALES campaigns7
Ideally located in the heart of the Munsterland in Germany, with fast access
to relevant cities and surrounding countries
6
Own travel agency business „Die Urlaubs-Architekten“5
WorldTravel
Network

3. WorldTravel-Network
“I really love being part of
something beautiful, and there
is nothing more beautiful than
travelling to very special places.
It is my belief that passion and
commitment for the entrusted
products as well as hard work
will lead to success and can
make anything possible!”
- Gero Birkenmaier -
Introduction

4. 16 years of experience as a
Sales and Marketing Professional
WorldTravel-Network
Company
Orient-Express / Belmond
Position Period
Corinthia Hotels
Dorint Hotels & Resorts
Die Eisenbahn Erlebnisreise
Disneyland Paris /
Disney Parks & Resorts
Director Sales
Director Sales
Head of Marketing
Sales & Marketing Manager
Travel Industry Marketing
2005 – 2009 & 2012 – 2016
2009 – 2012
2009
2002 – 2005
2000 – 2002

5. Leisure Sales
• Close relationships to key accounts, such as Airtours,
Dertour (Deluxe), Ameropa, Windrose, Kuoni, Thomas
Cook, AMEX
• Intensive contact to travel agencies with high potential
for „luxury bookings“ (Airtours Business Club / Belmond
Bellini Club)
• Co-operation with large travel agency chains, e.g.
Lufthansa City Center, RTK, DERPART, Pro Tours
• Organization of roadshows – Leisure, MICE, Corporate
• Webinars, Trainings
• Mailings / E-Mailings with response elements
• Invitation for lunch / dinner presentations
• Participation in local consumer trade shows
• Sponsoring with key accounts
• Events with sports clubs (tennis / golf) and associations
Vast Range of Marketing Activities
• Contacts to upscale Incentive Agencies and Corporates:
People Events, Hamburg, Cebra Event, Munich, Pure
Perfection, Wiesbaden, VHV Insurances, Hannover, Siemens
AG, Munich, Ford Germany, Cologne, Allianz Insurances,
Munich, VOK Dams, Wuppertal and other cities
• Access to large database with contacts within Incentive /
Corporate segments
• Proven success with several confirmed train- and cruise
charters
Conference/Incentive Markets
Group Leisure Sales
• Relationships to national papers / magazines with
exclusive reader‘s trips
• Co-operation with Lions Club Germany
• Group organizers and tour operators
Experience
WorldTravel-Network
Sales & Marketing

6. Key Facts about Germany
• An increasing amount of money is
spent on travel / luxury travel;
Germans can afford luxury products
and spend their money on
high quality products
• Companies invest more money again in
incentives and special events
• High percentage of „Best Agers“ have
an income above average
• German economy is very strong and
stable  consumer spending is on the
rise
General Economy
• 10,000 travel agencies / 25,000 agents
• More than 23 Billion Euros in revenue
• Majority of agencies is part of a network
or an association
• Agents are ‚afraid‘ of actively selling
products that they are not familiar with
• Cruise business and train travel are
developing very well, with high growth
rates
• More and more tour operators have
created a „Luxury Travel Program “
Travel Trade
WorldTravel-Network

7. Why choosing a representation?
Higher brand awareness through specialized, local representative and
regular contact with tour operators, wholesalers, travel agencies
Significant increase of revenue, higher booking numbers by direct
sales approaches within the relevant target group
Access to travel trade in various business segments: Leisure, MICE,
Corporate sales figures will be increased by better product knowledge
and awareness in the market
Agents do not sell or recommend products that they are not familiar
with – regular webinars / trainings are essential
Qualified development in group sales, for example with special
interest groups  culture, adventure, vintage cars, vintage luggage,
etc.
Investment:
A reasonable and
calculable agency fee
No further
employment costs or
purchase of material
(laptop, company car,
etc.)
WorldTravel-Network

8. Sales & Marketing Possibilities
Lever Fields of Action/ Measures
Trade Shows
Trainings
Business
Development
Customer
Events
• ITB, IMEX, consumer fairs such as CMT Stuttgart, f.re.e in Munich and others
• Webinars are more and more accepted and popular
• Personal agency trainings, trainings of reservations & group departments
• Participation in roadshows, partner events
• Intensive visits / sales calls to decision makers, influencers  show presence
• Organization of strategic meetings and evaluation of business potential
• Negotiation with key account partners about product placements, rates levels, etc.
• Telemarketing
• Fam trips as first hand product training and incentive for travel agents / MICE agents
• Special sales activities with top travel agencies
• Partner-Evenings with consumers
• Identify partners as VAR (value added retailers) with promotional offers
WorldTravel-Network

9. I am your preferred representative and
sales professional, because of my
1. Dedication for your
business
2. Passion for unique
travel experiences
3. Knowledge and
experience in train
travel, river cruises and
hotel sales
4. Long lasting personal
relationships to key
partners in the travel
trade
5. Determined and
goal-driven way of
working
Proven sales success in the travel industry!
Why me?
WorldTravel-Network

10. Permanent representative and contact person in the GAS regions (Germany,
Austria, Switzerland)
Regular sales calls and communication with key agencies (Leisure / MICE)
and corporate clients
Training sessions (online / offline)
Presence and attendance of important trade shows such as ITB and IMEX,
and other local events
New sales leads: active selling with direct sales approaches in the market –
SALES is so much more than just representing a product
Reasonable – Fair – and a Succesful Concept
This is what you can expect from WorldTravel-Network
WorldTravel-Network

11. Your individual plan for growth...
...will be free of charge – test my knowledge without any risk1.
...is not a ‚copy-paste‘ document – individuality and
continuity is key for the sales success of your business
2.
...can be written in a few days‘ time – just get in touch!3.
WorldTravel-Network

12. Thank you for your attention!
WorldTravel-Network
Gero Birkenmaier
Rebhuhnweg 13
48301 Nottuln – Germany
Phone: +49 2502 222 78 86
Fax: +49 2502 222 78 87
Mobile: +49 172 201 50 55
E-Mail: gb@worldtravel-network.com
WorldTravel-Network