Using Social Media To Promote Your Name Brand And Message
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The document discusses using social media, particularly Facebook and Twitter, to promote brands and messages. It provides statistics on Facebook user demographics and growth, describes key Facebook features and categories. It also lists other social networks and tools for social media marketing and networking. The objectives are to discuss social networking etiquette and tools for audiences using social media for promotion, advertising and networking.
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Using Social Media To Promote Your Name Brand And Message
- 1. Gerrit van Deventer Social Media Coach and Marketing Strategy Consultant “Using Social Media to promote your name, brand and message” PSA East - 25 March 2010
- 2. Networking
- 3. Promoting
- 4. Advertising
- 5. Today's Objectives Social Networking Etiquette The Right Tools For You & Your Audiences Using Social Media
- 7. facebook
- 8. Why facebook
- 9. facebook - Top 20 (January 2010) Source: www.insidefacebook.com
- 10. Inside facebook Categories Inside facebook Inside Gaming App Data Page Data Source: www.insidefacebook.com
- 11. facebook Marketing Reports Applications Games Events Adverts Source: www.insidefacebook.com
- 12. facebook’s own Fan Page Latest updates Customer services Q & A Source: facebook Page
- 13. facebook User Statistics 400 million active users 1 million mobile users 35 million status updates /day 5 billion photos uploaded / month 3.5 million events / month 20 million people join Pages / day 70% of users is outside USA Average User Stats 130 friends Active for 55 min per day Participates in 3 events Source: facebook Page (“Resources” Tab)
- 14. facebook Growth during Jan 2010 13 – 17 (47%f 28%m) 18 – 25 (31%f 52%m) 26 – 34 (49%f 18%m) 35 – 44 (37%f 42%m) 45 – 54 (12%f 8%m) 55 – 65 (16%f 36%m) Source: www.insidefacebook.com
- 15. facebook Users by Age Group 2/1/2009 13 – 17 (12%) 18 – 25 (43%) 26 – 34 (23%) 35 – 44 (14%) 45 – 54 (5%) 54 – 65 (3%) Source: www.insidefacebook.com/facebook-global-market-monitor/
- 16. facebook Features Comments Share Stream Stories Live Feed Recent Friend Activity Social Filtering Single Sign On Personalized Experience
- 17. facebook Category's Blogs & Bloggers Desktop Applications Devices Entertainment Events Influencers iPhone Apps News Reviews Videos
- 18. Members Log in
- 19. Facebook Connect
- 20. Twitter
- 21. twitdom.com
- 23. truetwit.com
- 24. Thanks 4 Listening http://bit.ly/c964pI http://bit.ly/a559vV