Personal Information
Entreprise/Lieu de travail
London, United Kingdom United Kingdom
Profession
Research Director, European Software Group at IDC
Secteur d’activité
Advertising / Marketing / PR
Site Web
twitter.com/gerrybrown
À propos
Experienced digital technology industry analyst and strategy consultant. CIM postgraduate diploma. Is well connected with strong customer-facing business development capabilities. Works closely with major global software and services vendors and innovative technology start-ups. Specialities include digital transformation, customer experience, customer engagement, digital marketing strategies, marketing planning, content and data management, cross-channel management, analytics and personalisation, online advertising, and social and mobile marketing.
Mots-clés
digital marketing
marketing technology
marketing automation
marketing
cmo
cx
customer experience
digital marketing roadmap
marketing strategy
content marketing strategy
content management
stra
best practice
measurement
customer relationship management
cio
it service management
web site management
multi-channel marketing
lixto
pricing optimisation
travel and tourism
electronics
price
branding
digital asset management
corporate brands
dam
brand asset management
dashboards
logixml
business intelligence
performance management
bi
text analytics
customer satisfaction measurement
customer satisfaction
joined-up marketing
marketing plan
b2b marketing
market orientation
eloqua
marketing challenges
Tout plus
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