Webinar presentation by Kath Pay of Holistic Email Marketing for GetResponse. Find out what are the best ways to personalize your email marketing campaigns, how to leverage touch points through marketing automation, and see real life business examples of using marketing automation in action.
7. So what do consumers want?
A recent study by Yahoo found that most consumers
are not only aware of online personalisation but that
they believe that it provides added relevance – with
78% of those surveyed expressing a desire for some
type of personalised content.
Source: https://advertising.yahoo.com/Insights/BALANCING-ACT.html
11. Matthew Finn, CRM manager at jewellery
brand Astley Clarke says that implementing
personalisation technology to personalise
the online experience
via what he refers to as 'suggestion
choreography' has resulted in some 60%
uplift in conversion rates.
http://www.theguardian.com/media-network/media-network-blog/2014/jul/23/personalisation-marketing-online-brands
Improved conversion rates
13. “ Christian Ricci, Chia Monkey
Web personalisation is a strategy,
a marketing tool, and an art.
It brings focus to your message
and delivers an experience that is
customer-oriented and relevant.
25. Yes…really – we do!
• Dress up your marketing messages as customer service
• Customer’s have a high tolerance for messages which are
helpful
• Leverage this tolerance but be genuine and helpful
28. Be helpful!
RETENTION EMAIL
It was sent to customers who
had purchased the drill within a
given timescale.
Results versus regular email:
Sales per send: 724% increase !!!
30. New visitor
Repeat visitor
Subscriber
Single Order
Customer
Multiple Order
Customer
Loyal
Subscribe Popover*
Basket Abandonment*
Checkout Abandonment*
Replenishment
Loyalty
Browse Abandonment*
1st Purchase
2nd Purchase
Transpromo*
Anniversary/Birthday*
*repeated at different stages of funnel
38. An example email campaign.
Reminder
35 min
Reassurance
23 hours
Promote
6 days
Adopt a timed email delivery strategy to engage your customers.
Cloud-iq.com
54. Overtly: Browsed not bought
Results versus
general email:
Conversion rate: 44%
increase
Note: The conversion
rate will be optimised
if the products are
relevant to what has
been browsed