This is the Presentation of Day 2 at the recently held #GetSocial 2014 event in Harare.

1. #GetSocial
Meikles Hotel Friday 4th of April 2014
Joseph Bunga
Imba Group of Hotels
EATOUT

2. #Welcome
● Which Social Media Channels Should I use to
promote my Business
● What Tools Should I use to maintain my sanity
● How do I get other team members to participate
● Creating Engaging Posts

3. Getting People Talking

4. The Secret To Success

5. Passion
Find Someone who has passion for that Channel

6. Fun
Have Fun Doing It

7. GOOD
Get Good At IT

8. FOCUS
Allocate Time – Editorial Calendar

9. PUSH
The Boundaries – physically, Mentally

10. SERVE
Have a Purpose – Sell the Benefit NOT the
PRODUCT

11. SERVE / SHARE
Have a Purpose – Sell the Benefit NOT the
PRODUCT
Netiquette

12. IDEAS
Try out NEW Ideas – become the leader in your
sector
CREATE CONTENT

13. PERSIST
● Constantly re-evaluate your content – check
your engagement

14. CRAP
● CRITICISM – Internal & external
● Rejection
● Assholes
● Pressure

15. Most Popular Social Media
Channels
● Facebook
● Twitter
● Pintrest
● LinkedIn

16. Facebook
● Facebook is the number one network for people
all over the world to connect and share content.
● Brands use their Facebook PAGES to update
their followers/fans on deals,
● Brands can also create targetted ad campaigns

17. Facebook - Who's On Board
● 1.23 Billion each person spending about
15.8%of their total online time on Facebook
● Zimbabwean estimate 1.2 Million – this is what I
see when I target Zimbabwe as a country in
Facebook

18. Facebook - How Do I Get Started
● First of all Create a Page – NOT a person
● Your customers don't want to be “Friends” with
your brand
● Use the Image dimensions smartly
● Use an easy to learn design program to resize /
crop images to make your page look good and
consistent

19. Twitter
● 140 – Character Tweet Limit
● TEXT based posts are KING
● Links are often used to external sites

20. Twitter – Who's On Board
● Globally 650 Million Users
● Users in Zimbabwe 300 - 500K
● Twitter Users are more likely to be on their
Mobile devices – than on PC / Laptop

21. Twitter – HOW Do I Get Started
● Couple of things to learn :
– Hastags
– Retweets
– Mentions
– Direct Messages
● Remember that the lifespan of a tweet is really
short
● Search for Keywords to help you understand
the customer interactions

22. LinkedIn
● Targetting Professional
● Connecting Business with Potential Partners
● Professional Hub for Networking
● KEY industries – Tech – Self Employed
Creatives – Consultants

23. LinkedIn Who's On Board
● Older – Well Educated and Established users
● They spend little time online
● The mobile App has recently increased the
access times

24. LinkedIn How Do I Get Started
● For a FREELANCER – you can create powerful
personal profile – with lots of endorsements
● As a business set up an official Company Page
● Don'ts ***

25. Pinterest
● Sharing and resharing of Visual Content
● Inspiration and Ideas
● I personally use for remodelling ideas at home

26. Pinterest – Who's On Board
● Majority Female Users
● Excellent for Home Decorators
● Cake's
● Chefs too

27. Pinterest – How do I Get Started
● Setup an account
● Post frequently – Sharing Content and following
other boards

28. What Tools Should I Use
● Editorial Calendar – is your First Weapon
● Sprout Social
● Tweetcaster
● Basecamp
● Inkscape & Gimp

29. FRIDAY JOKES
● Share funny stories from work or just simple
Jokes – Images are great to create
engagement

30. MONDAY MOTIVATION!
● Sharing an inspirational quote
● Strive's Page – The Thriller

31. SPROUT SOCIAL
● Excellent for Team Collaboration
● Ability to Schedule – multiple Channels
● Discovery Mode very good for analysis
● REPORTS – great way to share progress with
customers and Management

32. TweetCaster
● Manage Multiple Accounts
● Mobile

33. Basecamp
● Project Management
● Collaboration

34. Inkscape & Gimp
● Inkscape – Vector Based
● Photo Editing
● Phatch Resizing images & Watermarking