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How to sell through storytelling

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Storytelling is an essential part of Content Marketing. It creates a strong bond between brand and consumers, because... emotions sell. Storytelling creates multiple opportunities in the e-commerce market.

"PEOPLE 
DON'T BUY WHAT YOU DO,
THEY BUY 
HOW YOU MAKE THEM FEEL" Bernadette Jiwa, "The story of telling"

Publié dans : Business
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How to sell through storytelling

  1. 1. HOW  TO  SELL  THROUGH  STORYTELLING © 2016 Styla
  2. 2. " "YOU'RE  NEVER  GOING  TO   KILL  STORYTELLING   BECAUSE  IT'S  BUILT  INTO   THE  HUMAN  PLAN.  WE   COME  WITH  IT.
_______________
 
 MARGARET  ATWOOD
  3. 3. STORYTELLING IS  AN  ESSENTIAL  PART     OF  CONTENT  MARKETING
  4. 4. WHAT IS BUT  WHAT  IS STORYTELLING ?
  5. 5. Compelling  brand  stories  serving  to  reveal  and  remind  all  audiences  of  something  sacred   and  valued  about  themselves  rather  than  the  ubiquitous  marketing  of  new  product   offerings,  features  or  additives.   The  manner  in  which  your  brand  communicates  with  customers,  employees,  partners  and   investors  must  be  carefully  crafted  from  the  unifying  principals  of  a  core  brand  story. STORYTELLING    [ˈstɔr·∙iˌtel·∙ɪŋ],  n. source: brand strategy insider WHAT  IS  STORYTELLING  ?
  6. 6. IT  CREATES  AN  EMOTIONAL  BOND,
 BECAUSE  
 EMOTION  SELLS WHAT  IS  STORYTELLING  ? (let’s face it)
  7. 7. "PEOPLE  
 DON'T  BUY  WHAT  YOU  DO,
 THEY  BUY  
 HOW  YOU  MAKE  THEM  FEEL
_______________
 
 BERNADETTE  JIWA,  'THE  STORY  OF  TELLING' WHAT  IS  STORYTELLING  ?
  8. 8. STORYTELLING   creates   MULTIPLE  OPPORTUNITIES   in  the  global  e-­‐commerce  market…
  9. 9. …which  in  2015  has  been  estimated $1.6  trillions to  be  worth =  BIG  UNAVOIDABLE  ROOM  FOR  OPPORTUNITIES  TO  SELL  PRODUCTS   source: LemonStand
  10. 10. OPPORTUNITY  1:   
BY  LINKING  THE  REAL  AND  THE  DIGITAL  WORLDS
  11. 11. OPPORTUNITY  1:  LINKING  THE  REAL  AND  THE  DIGITAL  WORLDS Example  1 Ikea   Enhanced  experience  to   visualise  furniture  in  your  own   room  before  buying  it.  
  12. 12. OPPORTUNITY  2:  
BY  REACHING  THE  'EXPERIENCE'  SHOPPERS
  13. 13. OPPORTUNITY  2:      REACHING  THE  'EXPERIENCE'  SHOPPERS EXPERIENCE NEED PRICE SHOPPER  PROFILE:   PRAGMATICS SHOPPER  PROFILE:   SAVERS SHOPPER  PROFILE:   SHOPAHOLICS   SKEPTICS   RESEARCHERS
  14. 14. WHY  ARE  THEY  SO   COOL? OPPORTUNITY  2:      REACHING  THE  'EXPERIENCE'  SHOPPERS “Experience  shoppers"  are  people  who  don’t  just  want  to  “buy”.     Instead,  they  want  to  be  guided,  educated  and  inspired.     Once  you  provide  an  “experience"  to  the  shopper,     s/he  will  come  back  to  your  shop  again  and  again,  becoming  a  loyal  customer.    
  15. 15. OPPORTUNITY  3   BY  REDEFINING  THE  RELATIONSHIP     BRAND  /  CUSTOMER
  16. 16. BRAND  /   RETAILER CUSTOMER OPPORTUNITY  3:      REDEFINING  THE  RELATIONSHIP  BRAND  /  CUSTOMER
  17. 17. BRAND  /   RETAILER CUSTOMER CONFIDENT IDOL COACH TEACHER EXPERT BEST FRIEND COMMUNITY SHRINK MOTTO INSPIRATION MERCHANT PROFESSIONAL CONSULTANT ROLE MODEL LIFESTYLE PARTNER PATIENT STUDENT FRIEND FOLLOWER ADVOCATE FAN CLIENT MEMBER AMBASSADOR OPPORTUNITY  3  |  REDEFINE  THE  RELATIONSHIP  BRAND  /  CUSTOMER
  18. 18. 18 OPPORTUNITY  4   BY  ENHANCING  THE  E-­‐COMMERCE  ENVIRONMENT   WITH  VALUABLE  CONTENT
  19. 19. BY  BRINGING  VALUE  TO  YOUR     PRODUCT  
 WITH  PERSONAL  STORIES…
  20. 20. AND  BY  INSPIRING  READERS     WITH  GREAT  CONTENT…
  21. 21. 21 YOU  STOP  SELLING  A  PRODUCT  AND  START  SELLING   THE  IDEA  OF  IT.    
  22. 22. LET  STORYTELLING  BOOST  YOUR  SALES  WITH THE  ONLY  CONTENT  MARKETING  SOLUTION     FOR  YOUR  SHOPPABLE  MAGAZINE www.styla.com

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