Recommandé
Contenu connexe
Tendances
Tendances (18)
En vedette
Similaire à Social media for totnes town council
Similaire à Social media for totnes town council (20)
Plus de Get up to Speed
Plus de Get up to Speed (20)
Dernier
Dernier (20)
Social media for totnes town council
- 1. Kate Doodson - Cosmic @cosmickated
- 2. Connecting Devon and Somerset • A ground breaking partnership encompassing 6 LA areas to deliver improved and superfast broadband to rural areas • Improved broadband (>2mbps) to every business and community across Devon and Somerset by 2016 • Faster broadband (>24mbps) to at least 90% of the area by 2016 • Without this project 700,000 residents and 26,000 businesses, with a combined turnover of £9 billion, have no certainty of receiving improved or superfast broadband from a commercial rollout
- 3. How do I know when superfast is coming? connectingdevonandsomerset.co.uk/where-and-when/
- 4. What help is there to Get up to Speed? • Free sessions • Showcase new technologies • Hands-on Workshops • Gadget shows • Seminars • Briefings • Taster sessions • Signposting to other services
- 5. Events can deliver for free • Workshops for community or business groups • Gadget shows • Talks and seminars • Anything else?
- 6. What can you do to help? • Host a session in work, in your community, in your Association? • Support the message – Become a champion – Distribute leaflets in your area – Distribute leaflets from work • Any other ideas? • kate@cosmic.org.uk • @cosmickated
- 7. Making the most of social media
- 8. Agenda • What is social media? • Overview of most popular platforms; • Social media strategy • Managing social media with limited resources; • Q&A
- 10. Top internet activity Social is now the top Internet activity: 2hr 13m minutes daily on social media a higher time-spend than any other major Internet activity, including email.
- 12. Average age of Facebook user in UK? Average age of Twitter user in UK? % of pensionable age UK residents on Facebook
- 13. Did you know? • Twitter’s fastest-growing age group? • 79% increase since 2012 • Facebook’s fastest-growing age group? • 51% increase since 2012
- 14. Local councils are now adopting Social media • Two-thirds of councils are now using social media, with 77% saying it can lead to savings if used correctly, according to a new report. • 63% of councils producing less paper leaflets and 40% seeing a drop in the need to telephone customers. • http://www.localgov.co.uk/Councils-seeing-financial-benefit-of-social-media-finds-report/37753 - Dec 2014
- 15. A town called Jun #JunGetsMoving
- 20. PR Search TV Mobile Social media Radio Print affili ate Webina rs PPC Email Rapid Fragmented Two way Website New world marketing
- 21. Difference with social media Two way dialogue Customer in control Can’t control it Immediate Instigated by anyone Go with the flow AccountabilityTransparency
- 22. Listen Google Alerts Twitter Google Reader Share & converse Twitter Facebook LinkedIn Pinterest Newsletter Content creation & Broadcast You Tube Blog Flickr iTunes/podcasts Survey Monkey Community building Forum Facebook Groups LinkedIn Groups Virtual worlds Social media engagement ladder Less time More time
- 23. Listen
- 24. Use social media to listen • Listening for social cues • Listen to hashtags for mention of needs # • Check social media search terms – Check out your reputation • Check SERPs of your phrases • Check review sites • Ready crisis management plan
- 25. Listening strategy Use Social media as a highly effective listening device • Colleagues/staff • Councillors • Officers • Journalists • Peers • Champions/Advocates • Dissenters • Competitors • Influencers
- 28. Hashtag ideas • Industry specific • #manufacturing • #agrichat • #BPS2015 • Geographic specific • #totnes • #devon • Campaign specific • #greenenergy • #dairysos • Media specific • #journorequest • #prrequest • #devonhour
- 30. Create lists
- 32. Add to a list • Click on their profile • Click on the gear icon • Click add to list
- 33. Hootsuite
- 34. Like Blogs? Use Feedly
- 36. Share
- 38. Be part of the community • Sharing content helps you to ‘be part of a community’ • Amplifying content • Fuel and support the eco-system 1. Helping person who created the content – they will reciprocate 2. Can maintain an independent point of view – you can be seen as a content ‘curator’ it’s not all about you 3. ‘Here’s something someone else says – what do you think?’ Helping stimulate conversation
- 39. Meformers vs Informers Researchers at Rutgers University found that only 20% of us are informers on social media, while the other 80% are meformers. Informers had more than two times the followers of meformers. It would seem that sharing information on social media is better for your follower count than sharing about yourself.
- 40. Follow content worth sharing Step 1 – follow content worth sharing
- 42. Step 2 – share or retweet
- 43. Share • News from District Council • News from the parishes • News from Devon CC • From community councils • Business news • Community news • Residents news • What else?
- 44. Rise of the internet star Research and use Influencers 2.2m subscribers on YouTube 6.6m subscribers
- 46. Any influencers in your area?
- 48. Value of the everyday influencer In the past, brands may have focused on popular bloggers and celebrities but today there is a new wave of “everyday” consumers that can have just as large an impact. 55% of YouTube viewers watched travel views from ordinary people rather than big brands (Google 2014) Ways you can help people to become influencers • Create content they want to share • Engage them in loyalty activity • GoPro loan scheme with close fans • Encourage video sharing with competitions • Embed on own website & social media – power of the share
- 49. • Councillors can be influencers – who’s using it well? • Check them on Klout • Look for them on Twitter • Create a Twitter List
- 51. Content creation
- 52. What is content ? • Images • Archived content • Infographics • Video • Blogs • Explainers • Web pages • PDF downloadable content • Content for Syndication • Podcasts
- 53. Adapted from ‘Media Cloverleaf’ by Richard Edelman Broadcasting? Content first strategy ‘Tradigital’ E-news Forums Digital magazines Traditional Media Press Social networks Facebook Twitter YouTube LinkedIn Website Responsive design Mobile enabled Owned Content Video, blogs, photos
- 54. Create new content • See it as the town notice board • Weekly markets • What’s happening • Promoting the businesses in the town • Spotlight on resident and businesses • Highlight campaigns, insights
- 55. Granddad of Content Marketing • Red Bull Screen Shot • Energy Drinks business Media company
- 57. Use of visual in social media • Visual media is really important – Facebook – Pinterest – Twitter (shows under Tweet) – Flickr
- 58. Become a storyteller Make it visual, engaging, emotional Sunset pictures of …..
- 59. Infographics • Infographics spice up ‘boring’ data – ‘What we do’ infographics – State of the town – Strategy – Our town journey – Business start ups in the town – How to guides
- 60. PiktoChart
- 63. Look to use more video http://www.youtube.com/watch?v=HXNfDO-hGF0 – Video first? • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials • 1 in 3 Millennials watch online material and virtually no broadcast TV • Becoming significant in Search Results • Pre sales – research • Post sales - support
- 65. Customer support Creating video content for customer retention & staff engagement and training: Sony Xperia have created a YouTube channel of all their support and advice guides.
- 66. Pinterest • Know your audience… • 75million users • 2/3 of holiday destination choices from the female of the house…. • And • 80% of Pinterest users are female
- 68. Social Media and Thought Leadership Consultation
- 69. Community consultation • Google Forms - survey • Facebook pages and polling • Twitter #
- 70. Use social media for consultation CASE STUDY • NHS Brighton & Hove ran a 24-hour Twitter-thon to ask the local community what changes they would like to see in policies to manage alcohol consumption. • “We were overwhelmed with the number and diversity of responses that we received and it was so exciting to see and receive instant feedback.” bit.ly/12s0oZ8 • bit.ly/12s0oZ8 “why do you enjoy alcohol” “if you were in charge of alcohol policy, what changes would you make”
- 71. Google Forms Google Forms • Set up your own booking forms, enquiry forms, surveys and feedback forms Forms App • Forms is a client of Google Forms (Google Docs). The Form you created on your PC can be viewed in the most suitable layout for iPhone/iPad. Works offine and sends when online • Save to Google Drive
- 73. Survey Monkey
- 74. Use Hashtags to stimulate conversations • #consultation • #localgov • #opendata • #town
- 76. Questions?
Notes de l'éditeur
- Get into the Cloud CRM systems Intro to Social media Advanced social media Emarketing Future of digital business
- We are living in a fragmented world of marketing channels. Old days of paper marketing channels are disappearing. Where we don’t’ know where to put our time and effort. What I’d like to do is to help you think through the marketing maze and help you to prioritse and hopefully be inspired aorund how you market to your customers. I’m talking about 2015 here not 2025
- Twitter - is 55-64 year olds, +79% compared to 2012 Facebook - is 45-54 years olds +51% compared to 2012
- http://www.localgov.co.uk/Councils-seeing-financial-benefit-of-social-media-finds-report/37753
- Now called ‘splinternet’
- No makeup selfie – march 2014
- Listening Broadcast Content Community you can set up searches keyword and your business name Listen to competitors Google Alerts Create opportunities River Cottage
- Colleagues –can you collabarate, do you know what they are working on – Twitter using # for your business or Yammer – internal Twitter Employees – what are they saying, are they doing well online? Are they working for your benefit Peers – What about other leaders in your industry – here and in the states side, what about the thought leaders in your industry ? Competitors – who are they?
- ~200 tweets an hour #Manufacturing ~internet of things chat
- No makeup selfie – march 2014
- This image demonstrates how quickly and exponentially information, advertisements, ideas, etc. can be spread by utilizing social media. It is also a great depiction of how a Youtube video can go viral, propelling its creator to fame, even it is often short lived. When applying the concept to business, it is clear how a good business idea such as Starbucks receiving customer suggestions and ideas can spread so rapidly. A good idea will spark interest and interest will lead to sharing. With so many users on sites such as Facebook, Youtube, and Twitter, the sharing occurs at an incredibly fast rate. A recent example of this sort of viral phenomena is littlefriendsphoto.com a one man pet photography business in Los Angeles
- http://en.wikipedia.org/wiki/List_of_YouTube_personalities
- Used on 6 different channels – including websites blog e-newsletter
- River cottage
- Log in with Facebook
- http://www.youtube.com/watch?v=HXNfDO-hGF0
- http://www.youtube.com/watch?v=Ld7x1gz4Hzk Sony xperia now has its own you tube channel with self support videos. This has reduced their need to customer service as people can fix themselves
- https://www.google.co.uk/url?sa=t&rct=j&q=&esrc=s&source=web&cd=9&ved=0CHgQFjAI&url=http%3A%2F%2Fwww.scottishhealthcouncil.org%2Fpatient__public_participation%2Fe-participation%2Fidoc.ashx%3Fdocid%3De1932e71-17b3-44fc-b7c2-ef43afb4d419%26version%3D-1&ei=qgZYUoDIOM3z0gX5z4GwAQ&usg=AFQjCNHHa_snmEcEG-vX641BZ6enS5N1YA&bvm=bv.53899372,d.d2k&cad=rja