3. 3
Source: Digital World by GfK Boutique in partnership with the Consumer Electronics Association
2015 will be driven by smartphone sales
and launch of new smart technologies
+0.1%
2013
€ 771bn
• Decline in
mature product
categories
slowdown.
+0.9%
2014
€ 778 bn
• Slowdown in emerging
markets and smartphones
& tablets spending.
• Phablet segment
driving growth.
+1.5%
2015
forecast
€ 790 bn
• GDP remains sub-
par in emerging
markets.
• Emerging market
smartphone
strength and new
product categories.
Spending on digital devices is ongoing positive.
4. 4
Share of Digital World Devices │ Retail Sales Revenue in % by Region
Source: Digital World by GfK Boutique in partnership with the Consumer Electronics Association
8 8
8 8
26 27
10 10
22 22
26 25
2014 Forecast 2015
Middle East/Africa
Latin America
Emerging Asia
Developed Asia
North America
Europe
6
0
3
-3
3
-1
Growth forecast 2015 in €
Emerging Asia is leading region in Digital World spending.
CHINA
19%
5. 5
1 Includes mature products as DVD and HIFI | But also new gadgets as Action Cams and Smart Watches
Share of Digital World Devices │ Retail Sales Revenue in % by products
Source: Digital World by GfK Boutique in partnership with the Consumer Electronics Association
21 18
2 2
13 14
6 6
12 12
8 8
38 40
2014 Forecast 2015
-5
-15
2.3
-5
-6
1
8
Forecast 2015
All other categories1
Digital Still Camera
LCD TV
Desk PC
Mobile PC
Tablet PC
Smart-/Mobile Phones
Smartphones and Tablets are main drivers of Digital World.
7. 7
Source: Digital World by GfK Boutique in partnership with the Consumer Electronics Association
Smart glasses
Wearable headset
Wearable camera
Health & fitness tracker
Smartwatch
1 2 55 7
118
12
1514
25
38
4
26
46
2014 2015 2016
Wearables MIO units
2014 2015 2016
31
72
114
Smartphones bear new markets: WEARABLES.
13. 13
All available
at home and mobile
always and everywhere
Justin Bieber
House of Cards
The Walking Dead
Desperate
Housewives
Gangnam Style
Internet
Media
Player
Apple
TV Box
Smart-
TV
Android
TV
Amazon
Fire TV
16. 16
putting puzzle together -> TV
• Driven by innovations TV market moved stepwise back into the
consumers interest: Flat, LED, Internet, 3D, 4k, OLED, Curved …
• However, on a total global level there is no significant growth in
unit based TV demand
• additional demand is coming from emerging countries (India, SEA
…), larger screen size and improved display quality (4k).
• Price is ongoing under pressure, driven by a continuous and
ongoing concentration on retail level (Technical Superstores vs.
Online Sales).
Conclusion
17. 17
putting puzzle together -> Video
• Video content at home is global content and will be
streamed via internet to the Smart TV (similar experience
we had 5 years ago with Audio content via internet).
• DVD Player, even Blu Ray player will fade out of the
market.
• Streaming Media Player (Cromecast, Amazon Fire TV …)
will remain only a short time until all TV’s are Smart TVs.
Conclusion
19. 19
putting puzzle together -> Audio
• Sound today is streaming audio
• Devices have to be connected to the mobile internet devices
• Devices have to be controlled by a smartphone app.
• Potentials are:
• Docking Mini Speakers (several brands, also highend)
• Headphones/Headsets (e.g. Apple/Beats)
• Network Music Systems (Sonos / Bose)
Conclusion
20. 20
Market for
Consumer Electronics,
Telecom,
Information Technology
will continue to grow.
As in the past
market will be
driven by
innovations.
Smartphones and
mobile internet will
bear new
innovative benefits
for the consumers
in their everyday
live.
Internet of things
has started now.
Conclusion
21. 21
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