Owning a cellphone reduces the likelihood that you'll start smoking. We see this in a recent World Bank study in Philippines, and we see it on a large scale in the US in 1999. Like cigarettes, mobile phones are tools of social currency. Which brand carries the most currency? What's a good way to measure it? How can you increase yours? Find out the real deal from our reporters from the streets of Indonesia, Malaysia, Thailand, and India, only on MobileYouth Asia LIVE! Wednesday, 12:30pm Jakarta time (UTC +07:00), on http://MobileYouth.Asia

1. Insights into mobile and youth culture mobileYouthAsia LIVE! every Wednesday 12:30pm (UTC +7:00) May 11, 2011 Smoking Your Nokia

2. A World Bank study: “Cell phone ownership led to a 20 percent decline in monthly tobacco consumption” http://bit.ly/fS0gxQ Like cigarettes, mobile phones are tools of social currency. How much social currency does your brand have? What’s the best way to measure your brand’s social currency? How can you increase yours?

3. Get the answers as I reveal them to you along with a panel of experts in youth and mobile cultures from across Asia Pacific GhaniKunto mobileYouth Asia Host Tara Talitha Youth Labs Indonesia AriniWijaya Student Thailand KaustavSen Gupta Ingene India FadliAzali Youth Works Malaysia Only on MobileYouth Asia LIVE! Wednesday, May 11, 2011 12:30pm Jakarta time (UTC +07:00), on http://www.mobileyouth.asia FLICKR: KARIM AMAR