1. Youth marketing checklist:
Retention & Loyalty
MOBILEYOUTH ®
youth marketing mobile culture since 2001

2. Youth retention & loyalty checklist
Frontline
Social Currency
Fans
MOBILEYOUTH ®
youth marketing mobile culture since 2001

3. Frontline
Frontline experience drives loyalty
MOBILEYOUTH ®
youth marketing mobile culture since 2001

4. Frontline
Negative Frontline experience causes churn
MOBILEYOUTH ®
youth marketing mobile culture since 2001

5. Frontline
Where is your Frontline?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

6. Frontline
How are you measuring Frontline experience?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

7. Social Currency
Without Social Currency, you’re a commodity
MOBILEYOUTH ®
youth marketing mobile culture since 2001

8. Social Currency
Youth have no loyalty to commodity
MOBILEYOUTH ®
youth marketing mobile culture since 2001

9. Social Currency
Pricing is a commodity strategy
MOBILEYOUTH ®
youth marketing mobile culture since 2001

10. Social Currency
Discounting undermines loyalty
MOBILEYOUTH ®
youth marketing mobile culture since 2001

11. Social Currency
Are you addicted to discounting?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

12. Social Currency
What is your Social Currency?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

13. Fans
Youth follow friends
not offers
MOBILEYOUTH ®
youth marketing mobile culture since 2001

14. Fans
Youth don’t trust brands
Youth trust Fans
MOBILEYOUTH ®
youth marketing mobile culture since 2001

15. Fans
Fans create Social Currency
MOBILEYOUTH ®
youth marketing mobile culture since 2001

16. Fans
Fans connect loyalty to profit
MOBILEYOUTH ®
youth marketing mobile culture since 2001

17. Fans
Who are your Fans?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

18. Fans
How are you helping your Fans tell their stories?
MOBILEYOUTH ®
youth marketing mobile culture since 2001

19. Youth retention & loyalty checklist
Frontline
Social Currency
Fans
MOBILEYOUTH ®
youth marketing mobile culture since 2001

20. Find report & briefings on youth retention and loyalty
a mobileYouth® company
The Youth Research Store
Offering you:
* Infographics
* Research Briefings
* Analyst Reports
* Books
Subject areas include:
* Marketing & influence
* Social media
* Churn, retention, and loyalty
* Case studies
* Auto, Banking, Mobile, Retail
www.YouthResearchStore.com click to visit store
MOBILEYOUTH ®
youth marketing mobile culture since 2001