Ikea business model wathek ghenimi m1 e business

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Ikea business model

Business

Ingvar
Kamprad
Elmtaryd
Agunnaryd
Fondateur
(nom de la ferme)
où l'entreprise a commencé
(Suède)

-IKEA, est une entreprise suédoise spécialisée dans la conception
et la vente de détail de mobilier et objets de décoration prêts
à poser
ou à monter en kit : Lit, table, cuisine, chaise, armoire, dressing,
commode…
-Le concept d’IKEA repose sur le libre-service de la grande distributi
on et sur le meuble en kit, emballé dans un « paquet plat », moins
cher à produire et à transporter et plus simple pour le client
à rapporter lui-même à son domicile.
-IKEA propose des produits et meubles pour l’ensemble de la
maison : Chambre, salle à manger, cuisine, salon, salle de bain,
bureau, chambre bébé et enfant, entrée, jardin et extérieur…
Source : Wikipedia

Meuble :
-Spécifique (Avantage
Concurrentiel)
-Assemblage sur place.
-Possibilité de personnalisation.
-Diversité de choix
Très Bas :
-Gagne sur le coté de
L’assemblage + La quantité
-Innovation génie.
-Communication Ciblé.
-Communication WOM
(Word Of Mouth)
-Grandes espaces de
distribution.

IKEA en chiffres
Source : https://highlights.ikea.com/2018/facts-and-figures/home/

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Ikea business model wathek ghenimi m1 e business

1. Business Model Wathek Ghenimi M1 E-Business

2. PLAN IKEA , c’est qui ? Business Model IKEA en Chiffres 01 02 03

3. IKEA , c’est qui ?

4. Ingvar Kamprad Elmtaryd Agunnaryd Fondateur (nom de la ferme) où l'entreprise a commencé (Suède)

5. -IKEA, est une entreprise suédoise spécialisée dans la conception et la vente de détail de mobilier et objets de décoration prêts à poser ou à monter en kit : Lit, table, cuisine, chaise, armoire, dressing, commode… -Le concept d’IKEA repose sur le libre-service de la grande distributi on et sur le meuble en kit, emballé dans un « paquet plat », moins cher à produire et à transporter et plus simple pour le client à rapporter lui-même à son domicile. -IKEA propose des produits et meubles pour l’ensemble de la maison : Chambre, salle à manger, cuisine, salon, salle de bain, bureau, chambre bébé et enfant, entrée, jardin et extérieur… Source : Wikipedia

6. Business Model Les 4 P

7. Meuble : -Spécifique (Avantage Concurrentiel) -Assemblage sur place. -Possibilité de personnalisation. -Diversité de choix Très Bas : -Gagne sur le coté de L’assemblage + La quantité -Innovation génie. -Communication Ciblé. -Communication WOM (Word Of Mouth) -Grandes espaces de distribution.

8. IKEA en Chiffres

9. IKEA en chiffres Source : https://highlights.ikea.com/2018/facts-and-figures/home/

10. MERCI !

Ikea business model wathek ghenimi m1 e business

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