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Rafhan
1. ACKNOWLEDGEMENT :-
We are very thankful to Allah Almighty who has given us the power
and ability to think and judge the matters and then to make use of
the blessed abilities. Our most respectable teacher Prof Asad Ali is the
only source who directed us to apply our abilities in the required
direction.
3. Group Members
Salman Ahmad 45
Ahmad Saeed 27
Ghulam Ghous 18
KhuramShehzad 61
Mubashar Ahmad 26
Usman Ahmad 17
4. Introduction of Rafhan
The founder of Rafhan maize products was Mian Muhammad Shafique from
Chinot that was also being the managing director. He belongs to a Mannu
family.
Rafhan Maize Products Co. Ltd. started its operation as a pioneer corn
refining industry in Pakistan. From the relatively modest start, the operations
of Rafhan Maize have grown into one of the largest agro-based industries in
Pakistan over the last 47 years.
Rafhan Maize , No.1 producer of corn refining products, is an affiliate of Corn
Products International Inc. who are one of the world’s largest corn refiner.
5. Vision
To be the Premier Provider of Refined Agriculturally Based Products and
Ingredients in the Region.
6. Mission Statement
To grow business consistently through positive relationship with customers to
attain full customer satisfaction and to bring continual improvement by
adopting only those business practices which add value to our customers,
employees and shareholders
7. Our Core Values
Safety :Nothing is more important Our goal: Zero accidents
Quality :Of the products we make, the services we provide,
the relationships we build
Integrity :Honesty & trust are the foundation of our business
We will maintain the highest standards of conduct
Respect :We promote openness, teamwork, trust and mutual cooperation
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11. Strengths
An Affiliation with Corn Product International
Monopolistic Organization
Positive response from customers
Highly Professional Team
Strong believers of Kaizen
12. Weaknesses
Focus on industrial Products not on FMCG
Packaging
Lack of diversification
Non Availability of its own Energy Unit
Lack of Production Capacity to meet Export Demands
13. Opportunities
Increased demand of highly standardized quality products
Increased consumption of Starches in Middle East
Awareness
Reduction in Import Tariffs & Duties in Mid East & Asian Countries