1. Psychology applied to UX
and
Social Usability
Gianandrea Giacoma
ibridazioni.com

2. 1. What's going on between Psychology and UX?
2. The user as a psychological and social system
3. For example... UXD into Enterprise 2.0
4. It's just the begining

3. 1. What's going on between
Psychology and UX?

4. Psychology → IxD → UXD

5. Donald Norman

6. Persuasive Design
Social Interfaces
Change Behaviours

7. BJ Fogg
Stanford University

8. "..as interaction designers, our medium is not technology – it's behavior."
Robert Fabricant
Frog Design - Vice President of Creative

9. Andy Budd
Founding Partner of Clearleft

12. What's happening?

13. 2. The user as a
psychological and social system

14. The digital interactions make the mental world pragmatically more “realistic”
“What is real?”

15. Co-evolution between man and cognitive technologies

16. The cognitive artifact extend
the cognitive processes

17. Extended Mind or extended Psyche?

18. Memory extensions

19. Share knowledge

20. The emotional role of the personal diary
for a teen
The multitasking

21. The social networks expand social dynamics

22. New channels of socialization

23. diffused identity

24. Social Presence
Diffused and co-created identities

25. Human – Machine
Human – Machine – Human

26. The middle earth of interaction is richer of psychological and social variables

27. The UXD has to adapt to the users' mutation

28. New users levels and needs require three different
integrations of competences between Psychology
and UXD

29. 1. Going beyond Cognitive Ergonomy,
Psychophysiology, Behaviourism and the first
Cognitivism

30. 2. The etnographic narration is not enough

31. 3. More Social Psychology, Psychodynamic and
Construtivism Cognitivism

32. It's a matter of granularity

33. Sorry for the psycholanguage...

34. What are the opportunities and challenges
for the Designers?

35. Design more complex psychological and social
experiences

36. 3. For example... UXD into the
Enterprise 2.0

37. Sociality and knowledge management

38. - Sociality to make collaboration habit
- Aliance between person and professional
- Intrinsic motivations
ibridazioni.com

39. To be users in a network is an experience of
social presence and co-creation of a community

40. The UX Designer has already some new tools and
models to adopt

41. For example...

42. How to enable sociality in a digital space?

43. Social Usability
Social Usability is a quality attribute that assesses how easy social interactions
are to make. The term “social usability” also refers to the methods for improving
the ease of human-human interaction during the design process.
ibridazioni.com
- Relations
- Identity
- Communication
- Emergence of Groups

44. 4. It's just the beginning

45. Let's create research and collaboration spaces
between Designers and Psychologists

46. Gianandrea Giacoma
ibridazioni.com
Mail gianandrea.giacoma@gmail.com
Twitter @ibridazioni

47. Immagini:
BJ Fogg – Meet the Media Guru - http://www.flickr.com/photos/meetthemediaguru/3954741258/sizes/o/
Robert Fabricant – PopTech! - http://www.flickr.com/photos/poptech2006/2969780492/sizes/l/
Andy Budd – Kurafire - http://www.flickr.com/photos/kurafire/190014099/sizes/l/
Donald Norman – Cyberdees - http://www.flickr.com/photos/cyberdees/3641655561/sizes/l/
Orangutan – Davidandbecky - http://www.flickr.com/photos/davidandbecky/3956298644/sizes/l/
Grottes de Lascaux Iiv – Davidmartinpro - http://www.flickr.com/photos/davidmartinpro/3605363434/sizes/l/
Spok – S.t.a.r.k. - http://www.flickr.com/photos/estark/125538877/sizes/l/
Middle Earth – Darek_Smid - http://www.flickr.com/photos/darc/313252881/sizes/l/