PowerPoint from the Sound Of Money, a seminar that offers a comprehensive overview of the music licensing process including income information for songs used in TV, film, and advertising placements.

1. The Sound Of Money:
How To Get Paid Through Music Licensing

2. What You Will Learn
Part I
• What Music Licensing Is
• How Music Licensing Works
• The Mind of the Music Supervisor
Part II
• Interview with PJ Bloom
• How to Market Your Songs
• How to Negotiate Strategically

3. Part I

4. Copyright Owner
1. Perform 3. Adaptations/Derivative
2. Reproduce 4. Distribute

5. Synch Rights
A license granted by the holder of the copyright of a
particular composition that allows the licensee to
"sync" music with some kind of visual media output
(film, television shows, advertisements, video games,
accompanying website music, movie trailers, etc.)

6. Copyright Certificate

7. Business Fundamentals

8. Reality Check

9. Indemnification

10. Costs
$35.00 online / $65.00 paper filing
http://www.copyright.gov/eco/

11. Costs
$35.00 online / $65.00 paper filing
http://www.copyright.gov/eco/

12. PA & SR
$35.00 online / $65.00 paper filing
PA = Performance SR = Sound Recording
http://www.copyright.gov/eco/

13. Business Fundamentals

14. PROs
Performance Rights Organizations

15. Which One?

16. PROs
Performance Rights Organizations

17. Know This

18. Quality Engineering

19. Other Factors
• Mood
•Topic
•Relevance

20. The Boss (i.e. the director)

21. Infrastructure
Executive Producer
Producer
Film Production Company
Director
Music Supervisor
Music Coordinator

22. Music Supervisor Duties
•Locate Music
•Work within budget (usually
5% of production budget)
•Enhance the story
•Fulfill Director’s vision
•Oversee scoring
•Select Songs
•Negotiate the use of songs
•Clear songs

23. Two Primary Considerations
Budget & Timeframe

24. Song Status = $
1. Hit Song $$$$
2. Non-Hit Song $$$
3. Indie $

25. Song Placement = $
• How the song is used (i.e. vocal performance by an actor on camera,
instrumental background, vocal background)
• The type of film (i.e. major studio, independent, foreign, student, web)
• The stature of song being used (i.e. current hit, new song, etc.)
• The duration of the use (i.e. one minute, four minutes, 10 seconds) and
whether there are multiple uses of the song
• The term of the license (i.e. two years, 10 years, life of copyright, perpetual)
• The territory of the license (i.e. the world, the universe, specific foreign
countries)
• Whether there is a guarantee that the song will be used on the film's
soundtrack album
• Whether the producer also wants to use the original hit recording of a song,
rather than re-recording a new version for use in the film
• Whether the motion picture uses the song as its musical theme as well as
its title

26. Real Life Dollars
1. Hit Songs/Hit Artist
$500,000 - $1,000,000
Black Eyed Peas, John Mayer, Jay-Z
2. Semi-Hit/Semi-Hit Artist
$15,000 - $40,000
3. Non-Hit/Non-Hit Artist
$0, $1 - $15,000
__________ Fill in the blank

27. Real Life Dollars

28. Real Life Dollars
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no one in
the scene is paying any attention to the music) -- free (for exposure) to $2,000 for a
5-year license. In a film, the fee would be $10,000 in perpetuity.
A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
A song used as the theme song for a film might gets $50,000 to $75,000.
Commercials fetch even more money: A song can command anywhere from
$25,000 to $500,000 plus per year.
The typical range for a well-known song is $75,000 to $200,000 for a one year
national usage in the United States, on television and radio.

29. In The Music Supervisor’s Mind

30. 1. Auditioning
The act of listening to music

31. 2. Spotting
Choosing where music is place

32. 3. Temp Tracks
Music used temporarily for feel

33. 4. Amount & Portion Of Use
How much and what part are used

34. 5. When & How Much
Time Frame & Budget Considerations

35. 6. Music Scoring
Instrumentals played during key moments

36. 7. Negotiate
Synch, Master Use & Mechanical Licenses

37. AKA “Clearance”
Synchronization License
With Visuals
Master Use License
Recording
Mechanical Licenses
Mechanical Reproduction

38. Part II – Next Week
• Interview with PJ Bloom
• How to market your songs
• How to negotiate strategically
Glee, CSI Miami, Nip/Tuck, Eat, Pray Love, The Shield,
Bad Boys, The Mask, The Bodyguard, Chicago

39. Main Point #1:
Know What Music Licensing Is
Permission to do something

40. Main Point #2:
Know YOUR Rights
1. Perform 3. Adaptations/Derivative
2. Reproduce 4. Distribute

41. Main Point: #3
Prepare To Indemnify
http://www.copyright.gov/eco/

42. Main Point #4:
Two Primary License

43. Main Point #5:
PROS Are YOUR Allies
Affiliation = Compensation

44. Main Point #6:
Budget & Time Frame Rule

45. Main Point #7:
Hit Songs & Big Stars = $
Low-end TV usage (e.g. -- music is playing from a jukebox in a scene, but no
one in the scene is paying any attention to the music) -- free (for exposure) to
$2,000 for a 5-year license. In a film, the fee would be $10,000 in perpetuity.
A more popular song is worth more, perhaps $3,000 for TV and $25,000 for film.
A song used as the theme song for a film might gets $50,000 to $75,000.
Commercials fetch even more money: A song can command anywhere from
$25,000 to $500,000 plus per year.
The typical range for a well-known song is $75,000 to $200,000 for a one year
national usage in the United States, on television and radio.

46. Take Notes
Interview with P.J. Bloom next!

47. Coming Up
• Interview with PJ Bloom
• How to market your songs – directly & indirectly
• Tips For Success

48. 3rd Party Licensing
TAXI.com
http://www.taxi.com
My favorite. Strong track record. All kinds of
placements & success stories.
Audio Socket.com
https://www.audiosocket.com/
Audiosocket is a music licensing and
technology company that provides creative
music licensing solutions for all media.
Beatpick.com
http://www.beatpick.com/
A global music licensing company working
for adverts, films, internet videos and
games: easy, quick and reliable.

49. 3rd Party Licensing
Music Dealers.com
http://www.musicdealers.com/#!/
Relatively new. Has successful placements
in advertising.
Rumblefish.com
http://www.rumblefish.com/
Licensing for television, film,
advertisements, websites & video games.
Youlicense.com
http://www.youlicense.com/
System enables artists and those seeking
music to conduct business directly with each
other.

50. 3rd Party Licensing
Pumpaudio.com
http://www.pumpaudio.com/
Artists can license their music in television
and advertising without giving up any
ownership
Ricallmusiclicensing.com
http://ricall.com/music-licensing
Music licensing marketplace, connecting
users wanting to license music directly with
the relevant copyright owners.
Gamecues.com
http://www.gamecues.com/
Licensing for the gaming industry.

51. Get A Reel!
Gooding
Reel: http://vimeo.com/11686742

52. Stay In Touch!
www.facebook.com/fieroflair
www.gianfiero.info

53. The Sound Of
Money:
-Conclusion-
How To Get Paid Through Music Licensing