Elementi di marketing è una serie di speech support alle lezioni di Gianleandro Catania Fondatore e Web Project Manager di Gruppo Ubiqui per il Corso di marketing a Trapani Tecnico di accoglienza turistica

1. CORSO
TECNICO
DI
ACCOGLIENZA
TURISTICA
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019
quarta - in aula con Gianleandro Catania

2. [...] In other words,
any form of marketing that exists online.
Digital marketing is defined by the use of numerous digital
tactics and channels to connect with customers
where they spend much of their time: online.
From the website itself to a business's online branding assets
-- digital advertising, email marketing, online brochures,
and beyond -- there's a spectrum of tactics
that fall under the umbrella of "digital marketing".
MARKETING
DIGITALE
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
https://blog.hubspot.com/marketing/what-is-digital-marketing

3. [...]The "full-funnel" approach to attracting, engaging,
and delighting customers using online content:
search engine optimization;
content marketing;
social media marketing;
pay per click;
affiliate marketing;
native advertising;
marketing automation;
email marketing;
online pr.
INBOUND
MARKETING
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE
https://blog.hubspot.com/marketing/what-is-digital-marketing

4. 2017Marketing technology landscape > 2018
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

5. GOOGLE
MY BUSINESS
“Strumento gratuito e facile da usare
che permette ad attività e organizzazioni
di gestire la propria presenza online su Google,
compresi Ricerca e Maps."
Google support
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

6. WEB 3.0
WILL BE "APPLICATIONS
THAT ARE PIECED TOGETHER"
WITH THE CHARACTERISTICS
THAT THE APPS ARE RELATIVELY SMALL,
THE DATA IS IN THE CLOUD,
THE APPS CAN RUN ON ANY DEVICE
THE APPS ARE VERY FAST AND CUSTOMIZABLE
AND ARE DISTRIBUTED VIRALLY Eric Schmidt, 2007
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

7. SMART GOAL AIDA PROCESSSUCCESS
Gianleandro Catania | Web Project Manager di Gruppo Ubiqui
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

8. Specific
Measureable
Attaindable
Relevant
Time bound
Obiettivo
SMART
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

9. Awareness
Interest
Desire
Action (called)
Marketing funnel
AIDA
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

10. Clicca per guardare il video del Van Gogh Museum
THE ART
OF STORYTELLING
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

11. FONTI E RISORSEhttps://www.slideshare.net/GianleandroCatania
https://blog.hubspot.com/marketing/storytelling
https://support.google.com/business?hl=it#topic=4539639
https://blog.hubspot.com/marketing/what-is-digital-marketing
https://chiefmartec.com/2017/05/marketing-techniology-landscape-supergraphic-2017/
https://chiefmartec.com/2018/04/marketing-technology-landscape-supergraphic-2018/
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE

12. GIANLE
"La pubblicità funziona
se crea immedesimazione."
ELEMENTI DI MARKETING STRATEGICO E OPERATIVO, STRATEGICO E CULTURALE IV - 2019 GIANLE