This presentation attempts to answer the question "Why you should select a PR agency for your Social Media strategy?"

1. WHY
PUBLIC RELATIONS?
Why should you entrust your Social Media strategy
to a Public Relations Agency?
disclaimer: I work at ;-D

2. KEY BLOCKS OF A D&SM CAMPAIGN

3. WHAT DO YOU NEED?

4. WHAT DO YOU NEED?

5. WHAT DO YOU NEED?
for INSIGHT
• Profound understanding of the Client’s market
• Ability to “see” associations between concepts or
ideas

6. WHAT DO YOU NEED?
for THE “RIGHT” CONTENT
• Bridging between Client messages and Target
audience expressed needs
• A process to deliver content of good quality, on
time, every time

7. WHAT DO YOU NEED?
for ASSET DEVELOPMENT
• Knowledge and technical understanding
• Visual creativity
• Project management

8. WHAT DO YOU NEED?
for OUTREACH/ENGAGE
• Understand the inherent conversational nature of
social interactions
• Understand the Target audience value system

9. WHAT DO YOU NEED?
for COMMUNITY BUILDING
• Willingness to develop and nurture long-term two-
way relationships
• Clear focus to keep the discussion on theme and
valuable for all parties

10. To keep your audience interested and engaged, you
must accept the inherently conversational nature of
Social Media.
Effective conversators must have enough flexibility
to reinvent / adapt their messages to mirror the
morphing needs of the audience.
Listen to that other guy.