1. August 2011
STAR Presentation
Gianni Mazzotta
Manhattan

2. August SMART goal for Duane Reades
Duane Reade with 750ml in monthly for $.99;
1L 2/$3 in ad 2 weeks
Gain Endcap display space in 80% of stores.

3. Duane Reade – 280 Broadway @ Chambers

4. Duane Reade - 769 Broadway
Full end cap with Sale Signs
and POS
Front Register end cap with
POS!

5. Duane Reade- 569 Broadway
Monster
Display!
Front and
Center!!

6. Duane Reade - 1 Union Square
Great Visibility of Displays!!!

7. Duane Reade- 358 5th
Ave
Various Displays all over store!!!

8. Duane Reade
305 Broadway @ Duane
Before rack movement-
Hard to see when coming through
door-not prime positioning.
After rack movement-
Placement right next to weekly circular.
Very easy to see when walking in.

9. Duane Reade – 155 E 34th
St

10. Duane Reade – 60 Spring St
750mL on
sale for $.99
during month
of August

11. Duane Reade 300 E 39th
St
Before After
Movement of Rack for much better visibility and thus increased sales!

12. Duane Reade – 184 5th
Ave
Display
visible to
pedestrians
on street!!
Rack, cooler
space
dominance, +
bonus extra
open air
sandwich cooler
display space!!!
Point of Purchase…!
(just in case they missed
the other displays..!)

13. Gristedes SMART goal for August
Gristedes 1.5L on sale for month,
$2.19
 Have sale items displayed on
Racks in 100% of stores. 75% of
stores with extra display.
8 Stores in my territory

14. Gristedes- 246 Mercer

15. Gristedes – 221 8th
Ave @ 21st
St.

16. Gristedes- 25 University
Full Rack & cooler space!
TV
End-
cap!

17. Gristedes – 460 3rd
Ave @ 32nd
St
T.V. Endcap Display
Additional
case stack
display

18. Gristedes – 225 9th
Ave @ 24th
St.
First thing the customer sees as they enter the store!

19. Gristedes – 4 Sheridan Square

20. Gristedes – 748 2nd
Ave @ 40th

21. Gristedes – 221 8th
Ave @ 22nd
St.

22. Gristedes – 90 Maiden Lane

23. Food Emporium SMART goals for August
 Food Emporium .5L/6pk on sale for
$5.49 first 2 weeks of month, 1.5L
2/$4 for 2nd
half of month. Gain case
stacks or endcap displays in 80% of
stores.
4 Stores in my territory

24. Food Emporium - 10 Union Square
Sold in 75 Case Display, by leveraging U.S. Open sponsorship!!

25. Food Emporium.. continued
Consolidated and
re-designed
display as it sold
down..!

26. Super Shopper!!
This woman filled her
cart full of Evian 1.5L!!
The rackets for the
display were to be raffled
away…but after seeing
this, I just had to give her
a racket and balls!!

27. Food Emporium – 200 E 32nd
St @ 3rd
Ave
Evian displays of sale items
1.5L & .5L/6pks.

28. Food Emporium – 316 Greenwich St.
.5L/6pk Display

29. Morton Williams
Morton Williams SMART goal August
Morton Williams 100% of stores to
have display of 1.5L on sale $1.99 all
month. (week of Aug 26th
2/$3)

30. Morton Williams – 130 Bleeker St.

31. Morton Williams – 278 Park Ave South @ 22nd
St

32. K-Mart SMART goal August
Gain Palate display of August
sale item, .5L/6pk @ 2/$10
K-Mart

33. K-Mart 770 Broadway
Negotiated with Mgr to
keep July sale price of
1L/6pks going into August by
buying in bulk before
corporate discount ended,
thereby still making a good
margin.
As well as to buy in the August sale of .5L/6pks and make a double
palate display!! (completely sold thru for hurricane and reordered!)
100 Case Display!!!

34. K-Mart continued..
Store also
has 3
coolers!!

35. All Other Market
In the following pages
are some examples of
great presence in
some of the various
AOM account which
are present on
virtually every NYC
street corner.

36. New Valentino- 74 5th
Ave @ 14th
St.

37. Soho Garden – 307 West Broadway @ Canal
Full GDM-12
Cooler in store
Large
rack
Full store cooler
door exclusive
Evian, 5 skus!

38. Soho Garden.. continued
Strategic
placement
of POS!!

39. SoHo Food Mart – Mulberry St.
1.5L Display
in front of
store all
summer
long!
1L/6pk stack
with POS
251 Mulberry

40. Le Basket- 683 Broadway
Pink
Umbrellas,
visible
across
town!
People
drinking
Evian.
This water is
delicious!
This water is
delicious!

41. Metro Drugs – 7 W14th
St @ 5th
Ave
After years of being out
of this account due to a
distributor issue, thru
super persistence, we
were able to get back in
& with solid rack action!!
!!!

42. Evian Ads (legit & gorilla!)
Subway entrance!!

43. AOM best practice
The Following 3 slides are some
examples of lunch specials
incorporated with a free bottle of
Evian I have made for an Elite
account in NYC, Tribeca Bagels..!

44. Lunch Specials!!!
Veggie Burger or Gyro
+ free! = $4.99!!
(11.2 oz

45. Lunch Specials!!!
Low-Fat Tuna FREE
+
(11.2oz
Evian!)
=
$5.99!!

46. Lunch Specials!!!
Any Panini FREE
+
(11.2oz
Evian!)
=
$6.99!!