Learn basic and advanced features of LinkedIn for Business pages and Personal profiles.

2. LinkedIn
 The world’s largest professional network with over 225
million registered members and growing rapidly.
 Connects you to your trusted contacts and helps you
exchange knowledge, ideas, and opportunities with a
broader network of professionals.

5. Profiles
 First step in controlling your professional identify online.
 Authoritative source on your career.
 Represents your career accomplishments and opens the
door to new opportunities.
 Communicates your professional brand.
 Enables people to connect and reconnect with you.
 Strong profiles contain an executive summary, your skill
set, education, 3 recent positions and 3
recommendations.
 Hover over any section to edit.
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11. Experience
 Add at least 3 recent positions.
 Provide details on your responsibilities. This dramatically
helps improve search results.
 Hover over this section to see edit pencils.
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17. Education
 Include detail about your formal education. Let’s people
you’ve known in the past connect with you.
 Where and what you’ve studied provides insights into
your professional expertise.
 Opens up valuable connections to Alumni, Professors or
others with similar backgrounds.
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23. Recommendations
 Quick way for people to get a sense of your strengths as a
professional and for you to help out your connections in a
few simple steps.
 Click on “Asked to be Recommended” on any position on
your profile and select which connection can speak to
your work at that position.
 They’ll submit a brief recommendation for your approval.
 You can control which recommendations to display by
clicking “Manage”
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28. Recommendations
 To recommend the strong work of a colleague or business
partner, visit their profile and click “Recommend” be sure
to include specific details in your recommendation.
 An authentic recommendation helps people to get a
sense of what it’s like to work with this person.
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31. Messages
 Center of communication
 Take action on messages
 Flag, delete, archive or mark messages as read or unread
 Filter messages by type and sort by name, date, or
subject
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34. Connections
 2nd degree are people who are connected to your 1st-
degree connections.
 3rd degree people who are connected to your 2nd-degree
connections.
 If their full first and last names are displayed, you will be
able to send them an invitation by clicking Connect.
 If only the first letter of their last name is displayed, clicking
Connect is not an option but you can still contact them
through an InMail or an introduction.
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35. Add Connections
 You can ask someone to join your network by sending
them an invitation to connect.
 If they accept your invitation, they become a 1st-degree
connection.
 Normally recommend that you only send invitations to
people you know well.
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39. Search
 Like Google, enter a keyword
 Search your own connections and groups.
 Find and reconnect with people, or look for new
connections by company, expertise, or education.
 Filter search results by powerful facets like location,
industry, language, and more.

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45. People You May Know
 Quickly helps you find people and build professional
relationships.
 Find people from the home page or under the Contacts,
Add Connections menu item.
 You can ask someone you recognize to connect, remove
someone you don’t know (x) or click through to their
profile to learn more about them.
 When viewing the complete list, you can filter by where
they work, used to work or where they went to school.
 You can assess the people you have in common.
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50. Groups
 Quickly discover the most popular discussions in your professional
groups.
 Have an active part in determining the top discussions by liking and
commenting.
 Follow the most influential people in your groups by checking the
Top Influencers board or clicking their profile image to see all their
group activity.
 See both member-generated discussions and news in one setting.
 Easily browse previews of the last three comments in a discussion.
 Find interesting discussions by seeing who liked a discussion and
how many people commented.
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51. Groups
 Search for your industry or a career keyword, and find a group that fits
your interest.
 Once you’ve been accepted to the group you can share relevant content by
starting a discussion or posting a link in the share box.
 Sharing consistently is a good way to quickly identify yourself as an expert
in your field or industry.
 Click on your photo to see your updates as well as what’s changed in the
discussions you’ve started, joined or followed.
 Good way to keep track of discussions most important to you and your
career.
 After sharing, check out the newest discussions in the slide show below,
and cast your vote by liking or commenting.
 Under each discussion you’ll see the last 3 members who have
commented, click on the headline to see all comments.

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57. Groups
 On Members tab you can review all group members, see how closely
you’re connected to them, and send a message.
 You can review new members or search for specific members.
 Some groups feature a jobs tab where you can review jobs posted by other
group members, or post a job of your own to increase distribution for the
opening.
 Click on the search tab when looking for a specific topic across all
discussions.

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62. Jobs – Posting a Job
 Discover active and passive job candidates.
 Attract the highest quality candidates (rated 3-to-1 versus job
boards in a survey).
 Get viral distribution: jobs are forwarded an average of 11 times,
seen 400 times and receive 30 applications.
 Discover passive candidates with proprietary matching technology.
 Draw attention to your opening with appearances in search results
and immediate posting to Twitter.
 Let your applicants see how they’re connected to the company for
high-quality referrals.
 Review all candidates with a simple web interface.
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63. Jobs – Posting a Job
 Candidates can apply directly for the job, identify
connections who work at your company, and forward the
job to their connections.
 You can specify whether or not to include your picture,
and a link to your profile on the listing so that candidates
in your network can reach out to you directly.
 You decide if you want to receive applications via email or
your website.
 Real-time profile matching across LinkedIn

65. 25 best matching profiles
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66. Jobs – looking for a job
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70. Account Settings
 From this page, you can:
 Change your primary email and password.
 Compare account types and see how many InMails and
introductions you have left.
 Manage any jobs or LinkedIn Ads you've purchased.
 View and manage settings for your:
 Profile
 Email Preferences
 Group, Companies and Applications
 Account
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73. In Summary
 Cover the basics – 100% complete profile
 Get meaningful recommendations
 Post updates
 Join groups
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