Bridget Gibbons, CEO of Gibbons Digital, is presenting to our Women in Tech program on the ins and outs of taking the process of networking and job searching to the next level using social media. Gibbons will coach on how to leverage tools like LinkedIn, Facebook, Twitter, Pinterest, YouTube and blogs to develop a career-focused networking strategy.
Per Scholas - Women In Tech - Notch up Your Online Presence
1.
2. Topics
• Defini&on
of
Social
Media
• Why
Use
it?
• Create
Your
Plan
• Expand
Your
Network
• Build
Your
Presence
• Keep
It
Current
2
3. Defini&on
— Social
media
-‐
primarily
web
and
mobile-‐based
tools
for
sharing
and
discussing
informa&on
among
human
beings.
3
4. It’s
Huge
— Facebook:
1,000,000,000
ac&ve
users
— TwiSer:
175,000,000
ac&ve
users
— LinkedIn:
150,000,000
registered
users
— Pinterest:
8,000,000
ac&ve
users
— Blogs:
346,000,000
people
read
blogs
every
day
— YouTube:
800,000,000
unique
visitors
last
month
4
5. Why
use
it?
It’s
Essen&al!
— One
in
five
hiring
managers
conduct
background
searches
using
social
networks,
primarily
Facebook
(Mashable)
— 65%
of
all
openings
are
filled
through
internal
movement
or
referrals
(CareerXroads
2012
Report)
5
6. Gebng
Started
— Create
Your
Plan
— Do
Your
Research
— Build
Your
Presence
— Keep
it
Current
6
7. Create
Your
Plan
— Listen
to
what’s
being
said
in
your
industry
— Technora&
and
Google
Blogsearch
— YouTube
to
see
who’s
talking
about
your
area
of
interest
— TwiSer
for
relevant
conversa&ons
— LinkedIn
and
Facebook
for
groups
and
company
pages
7
8. Create
a
Plan,
cont.
— Define
your
brand
-‐
be
consistent
— Values
–
What’s
important
to
you?
— Posi&oning
–
What
differen&ates
you?
— Visual
iden&ty
–
Colors,
style,
avatar
— Key
messages
and
voice
–
What
do
you
want
to
communicate?
Simplicity
is
key
— Your
story
–
How
you
connect
in
a
compelling
and
authen&c
way,
making
you
memorable
8
9. Do
Your
Research
— Iden&fy
the
companies
you’re
interested
in
— Search
to
find
people
working
for
these
companies
— LinkedIn
Profiles
and
Company
Page
–
connect
with
people
and
join
relevant
groups
— Google,
Bing,
Yahoo
search
— Facebook
company
pages
— TwiSer
9
10. Do
Your
Research
and
Connect
— Connect
with
them!
— Social
media
has
broken
down
barriers,
messaging
someone
you’re
not
friends
with
is
OK
— Do
your
homework
on
the
company
and
the
person
your
contac&ng,
crah
a
message
that
states
your
interest,
without
asking
for
a
job
(at
first)
— Eventually
ask
if
there
are
open
posi&ons
10
11. Build
a
Powerful
Presence
— Create
a
content
calendar
which
defines
what
you’ll
post
about
and
when
(e.g.,
Monday,
Wednesday,
Friday)
— Interviews,
how-‐to,
new
informa&on,
Lists,
etc.
— Post
videos
occasionally
— Create
new
content
regularly
— Write
brief
pieces
with
lots
of
visual
breaks
for
people
to
absorb
— Images
draw
people’s
aSen&on
–
at
least
1
graphic
per
post
— Write
passionately!
11
12. Build
a
Powerful
Presence,
cont.
— Create
a
Facebook
Page
and
TwiSer
Accounts
— Complete
the
profile
— Leverage
your
branding
(colors,
avatar)
— FB:
Connect
with
as
many
friends
as
possible
–
you
can
use
your
email
list
to
invite
people
to
“Like”
you
— TwiSer:
Follow
relevant
people
— Clean
up
your
exis&ng
personal
Facebook
profile
and
TwiSer
Accounts
–
Hiring
managers
WILL
look
at
these
12
13. Build
a
Powerful
Presence
— Blog
-‐
Set-‐up
a
blog
that
centers
around
you
exper&se
and
your
passion
— Use
Wordpress.org
or
Wordpress.com
(beginners)
— Select
a
theme
(template)
that
reflects
your
brand
— Buy
an
appropriate
domain
name
— Your
“About”
page
should
be
about
you
and
your
professional
background
— Make
it
easy
to
comment
on
your
site,
easy
to
subscribe
— Use
easy
to
read
fonts
13
15. Build
a
Powerful
Presence,
cont.
— Post
updates
on
FB
and
Tweet
— Tweet
your
blog
posts
–
leverage
exis&ng
content
— Connect
with
recruiters
on
TwiSer
— Comment
and
ask
ques&ons
on
other
blogs
to
build
awareness
and
establish
your
credibility
— Subscribe
to
blogs
that
post
jobs,
i.e.,
Mashable.com
15
19. Build
a
Powerful
Presence,
cont.
— Create
a
video
resume
-‐
they
serve
as
a
differen&ator
in
the
recrui&ng
process
— Keep
it
short
–
1
to
2
minutes
— Describe
the
value
you
can
contribute
to
a
given
posi&on,
explain
why
you’re
the
best
person
for
the
job
and
talk
about
your
background
in
a
story-‐like
format
— hSp://www.youtube.com/watch?v=0oHhD3Bk9Uc
19
20. Pinterest
-‐
What
is
it?
— Pinterest
is
a
“virtual
pinboard”
that
lets
people
share
anything
and
any
topic
on
the
web
that
they
find
interes&ng
and
beau&ful
–
e.g.,
pictures,
quotes,
recipes,
etc.
— Conceptually
similar
to
social
bookmarking
sites.
— Content
is
organized
in
“Boards”
and
organized
in
categories.
— Each
piece
of
content
is
called
a
“Pin”
20
22. Pinterest
is
one
of
the
largest
social
media
networks
on
the
web.
The
network
saw
+4377%
growth
between
May
2011
and
May
2012.
22
23. How
to
use
it
— Pin
your
resume
— Create
a
resume
pin
board
— Follow
career
experts
— Link
to
your
Pinterest
resume
(Facebook,
LinkedIn)
— One
more
tool
for
your
arsenal
‹#› 23
26. LinkedIn
— LinkedIn
–
80%
of
employers
use
for
pre-‐screening
— The
world’s
largest
professional
network
with
over
175
million
registered
members
and
growing
rapidly.
— Connects
you
to
your
trusted
contacts
and
helps
you
exchange
knowledge,
ideas,
and
opportuni&es
with
a
broader
network
of
professionals.
— hSp://www.youtube.com/watch?v=ZVlUwwgOfKw
33. Profiles
— First
step
in
controlling
your
professional
iden&fy
online.
— Authorita&ve
source
on
your
career.
— Represents
your
career
accomplishments
and
opens
the
door
to
new
opportuni&es.
— Communicates
your
professional
brand.
— Enables
people
to
connect
and
reconnect
with
you.
— 100%
complete
profile
contains
an
execu&ve
summary,
your
skill
set,
educa&on,
3
recent
posi&ons
and
3
recommenda&ons.
33
37. Profile
-‐
Basic
Informa&on
— Gives
snapshot
of
you
and
your
professional
brand.
— Name
and
“other
name”
— Professional
“Headline”
–
defaults
to
your
current
job
&tle,
but
you
can
customize
it
to
reveal
something
about
your
exper&se
and
personality.
— Include
loca&on
and
industry
to
help
people
reconnect
or
reach
out
to
you
with
new
opportuni&es.
40. Profile
-‐
Job
History
— Add
at
least
3
recent
posi&ons.
— If
you
company
isn’t
listed,
add
it.
— Provide
details
on
your
responsibili&es.
This
drama&cally
helps
improve
search
results.
40
43. Profile
-‐
Educa&on
— Include
detail
about
your
formal
educa&on.
Let’s
people
you’ve
known
in
the
past
connect
with
you.
— Where
and
what
you’ve
studied
provides
insights
into
your
professional
exper&se.
— Opens
up
valuable
connec&ons
to
Alumni,
Professors
or
others
with
similar
backgrounds.
43
45. Profile
–
Execu&ve
Summary
— Your
chance
to
summarize
your
professional
brand.
— Use
this
to
describe
your
specific
exper&se,
your
career
accomplishments,
and
professional
goals.
— Let
some
personality
come
out
by
wri&ng
in
the
first
person
or
describing
the
aspects
of
your
job
that
you’re
most
passionate
about.
— Include
keywords
that
describe
your
exper&se.
These
help
recruiters,
employers
and
poten&al
collaborators
find
you
when
searching
LinkedIn.
45
47. Profile
–
Recommenda&ons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connec&ons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your
profile
and
select
which
connec&on
can
speak
to
your
work
at
that
posi&on.
— They’ll
submit
a
brief
recommenda&on
for
your
approval.
— You
can
control
which
recommenda&ons
to
display
by
clicking
“Manage”
— 3
recommenda&ons
required
to
have
a
100%
complete
profile.
47
48. Profile
–
Recommenda&ons
— Quick
way
for
people
to
get
a
sense
of
your
strengths
as
a
professional
and
for
you
to
help
out
your
connec&ons
in
a
few
simple
steps.
— Click
on
“Asked
to
be
Endorsed”
on
any
posi&on
on
your
profile
and
select
which
connec&on
can
speak
to
your
work
at
that
posi&on.
— They’ll
submit
a
brief
recommenda&on
for
your
approval.
— You
can
control
which
recommenda&ons
to
display
by
clicking
“Manage”
— 3
recommenda&ons
required
to
have
a
100%
complete
profile.
48
50. Profile
–
Recommenda&ons
— To
recommend
the
strong
work
of
a
colleague
or
business
partner,
visit
their
profile
and
click
“Recommend
this
person”
be
sure
to
include
specific
details
in
your
recommenda&on.
— An
authen&c
recommenda&on
helps
people
to
get
a
sense
of
what
it’s
like
to
work
with
this
person.
50
52. Profile
–
Addi&onal
Informa&on
— Include
addi&onal
informa&on
to
round
out
your
profile
— Add
links
to
your
company
website
or
porvolio
to
let
people
see
more
of
your
professional
work.
— Add
interests
beyond
your
career
and
any
groups
you
are
associated
with.
— Touch
on
awards
or
honors
that
may
dis&nguish
your
educa&on.
— Gives
clearer
picture
of
your
professional
iden&ty
and
helps
you
appear
in
search
results
when
people
are
searching
by
keyword.
52
55. Company
Pages
— Central
hub
where
millions
of
LinkedIn
members
can
go
to
keep
in
the
loop
on
company
news,
products
and
services,
business
opportuni&es,
and
job
openings.
— Also
perfect
place
to
start
conversa&on
with
your
customers,
prospec&ve
clients,
job
seekers,
post
company
updates.
— Post
industry
ar&cles
and
fun
facts.
— These
updates
appear
on
your
company
page
and
also
the
pages
of
your
followers.
— Have
followers
Like
your
post
so
it
goes
viral.
— Analy&cs
pages
to
see
ac&vity
on
the
page.
55
60. In
Summary
— Cover
the
basics
–
100%
complete
profile
— Get
meaningful
recommenda&ons
— Post
updates
— Join
groups
— Use
value-‐added
applica&ons
— Become
an
expert
with
LinkedIn
Answers
— Set
up
a
page
for
you
company
and
start
connec&ng
60
61. Keep
It
Current
— Post
new
content
and
status
updates
regularly
— Con&nue
to
comment
on
other
blogs
— Con&nue
to
listen
to
what’s
being
said
out
there
— Make
it
easy
for
people
to
reach
you
— Be
confident
and
consistent
61
62. You’re
ready!
— Integrate
social
media
and
the
tradi&onal
approach
–
add
all
your
social
media
links
to
your
resume!
62