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Marketing fatigue
1. 12 Ideas to Reduce Marketing Fatigue
to Drive Revenue
2. Marketing Fatigue
We all know what it feels
like…
� Too many adverts
� Email Armageddon on GDPR
� Spam Spam Spam
� Death by “Special” Offers
� Ads stalking you online as you browse
� Telemarketing calls for PPI
� Requests for reviews
� Black Friday reminders
� Bank Holiday, Valentines or Any excuse
offers!
4. Marketing Fatigue
How do people respond…
� Advert blockers (47% in the UK)
� The Delete key
� Email filters or Unsubscribe
� Disbelieve Sales Offers
� Ad blindness
� Hang-up the phone
� “Don’t nag me for a review”
WE SWITCH OFF!
Audience become Message Zombies
5. Why Do We Feel Like That?
Interruptive
Competing for our
time
Overuse of email
Irrelevant
Volume
Frequency
Broadcast Only
Distracting / Wastes your time
7. 1. Be Relevant
How well do you know your
customers?
Are you familiar with their preferences
for what they want, when and in what
format?
Do you address them by name or
personalise what they receive?
Have you defined customer personas?
8. 2. Mix it up a little
Don’t put out the same messages
and offers the same way all the
time
Mix educational, information and
promotional communications
Use different formats – video,
email, blogs, eBooks,
infographics, quizzes, interviews
etc.
9. 3. Leave some space to breathe
Consider the frequency with which you contact
prospects and customers – map out the different
touch-points
Better to have one great communication that’s
relevant and converts to action, than a daily one
which fails!
10. 4. Look for Fatigue
Have you reviewed what’s currently
happening?
Are people opening your emails, clicking on
your adverts, no longer buying?
How is your web traffic looking like?
How are you checking customer retention
levels?
11. 5. Use Interesting Media
Video is a critical way to market and
communicate
73% of us are more likely to buy a product
with a video even more if it’s personalised
Videos are shared 12 more times than text
We remember 83% more from video
If you had to give up one sense – which one would it be?
12. 6. Make it Fun
Gameification – make it a game to learn
about something, win something or get a
freebie!
Flatter the intellect of your audience
Do something mundane in a more fun way
KPMG gamified their recruitment process with, a 10-
minutes online game that helped them find 400 new
hires from 10,000 applicants by testing their problem-
solving skills, decision-making skills etc
13. 7. Build Your Customer Journeys
Take them on a journey which helps them identify
you as the right person to buy from and one they will
recommend – don’t be random
Try Buy On-Board Retain
14. 8. Review Your Customer Engagement
When you win a new customer how do you onboard?
Then what do you do?
When do you ask for a review?
How do you keep them up to date with new products or
service?
How do you ask them to buy again and when?
When do you ask them to do something with you?
15. 9. Keep the Customer Experience Fresh
Every customer is going to have an
experience of some sort
Make their experience of you,
something to talk about
Surprise, Delight and Entertain – a
new mantra?
16. 10. Use Social Media Differently
It’s not all about you, it’s all about
them!
What can you do that’s novel?
Use it to learn more about your
customers!
Help educate them and generate the
need and their content about you
17. 11. Provide Valued and Desirable
Content
Tell me something I don’t
already know
Fact and figures always
help
Tell me how to do
something I need to do
preferably with your
product
Explainers & Listicles work
18. 12. Be Authentic – Keep it real
Just be you
Don’t pretend to be what you
are not
Talk honestly and openly
Listen more than you talk
21. Contact us to take the next step
Web: www.the-marketing-department.com
Phone: Gideon Luke 07708 902155
Email: gideon@tmd.agency or paula@tmd.agency
