Recycling Markets are changing, China's National Sword policy has tightened what is and isn't accepted in the recycling marketplace. Bottles, cans, plastic, all need to be clean, empty of food and liquids. Items need to be sorted into the right cart. So how do you communicate this to the public? Our presentation shows our work as well as that of a few haulers on ways to clearly communicate what can & can't be put in the cart.
18. Take the Message to the (Online) People
Total Reach 210,955
10-Sec Video View
from View Ads
40,501
Clicks from Website
Click Ads
367
Budget $5,325
Facebook/Instagram Results
19. Take the Message to the (YouTube) People
Video Impressions YT views
Wet Your Whistle 142,874 12,061
Veggie Recycle Ready 162,405 10,527
Recycling is Going Fat
Free 165,472
13,072
Total 470,751 35,660
Total Cost Cost Per
View
$2,112.61 $.06
25. To view the Videos from this Project
visit:https://www.youtube.com/channel/UCauVIp2moL92GrfI5NyBnQw
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29. Communications Best Practices
• Local Relevance. Highlight commonly
found issues (check your loads)
• Establish Clear Expectations—align city
& hauler messaging
• Define desired actions (Pour, Wipe,
Scrape)
• Adapt culturally/languages if needed
30. Communications Best Practices:
• Make it vivid—Show examples,
demonstrate
• It’s ok to create a sense of urgency, if
situation is urgent
• Address known sensitivities
• Repeat, repeat—multi-touch