On June 28th, Bob Bahramipour presented a webinar for Mystery Shop providers on how they can bring their mystery shops to the next level using mobile technology.

1. Bring Your Mystery Shops
to the Next Level With
Mobile Mystery Shopping
Bob Bahrampiour
VP, Business Development at Gigwalk
June 28, 2012

2. What is Mobile Mystery Shopping?
Using mobile technology to conduct
mystery shops, facilitating:
• Recruitment
• Management
• Communication
• Payment
In short, it’s a mystery shop: optimized
for efficiency and quality

3. The Numbers on Mobile – 2011 to 2012
No doubt about it, mobility is no longer the future – it’s the now.

4. Compliance Mystery Shop
Is product and service in compliance with corporate policy?
Problem: Getting accurate, verified data
Traditional Shops: Difficult to guarantee Mobile Shops: Verify the location
the shop took place in the right place at and time that the shop took place
the right time. Verification based on using mobile geo-location
circumstantial evidence technology and time stamps
“Location Card” – where
was your shopper when
they did the shop.

5. Service Mystery Shops
Are my customers getting the quality service they deserve?
Problem: Shop results arrive days after the shop
Traditional Shops: Shopper enters Mobile Shops: See results in real
information into a form online after the time while the shopper is at the
shop. If there are problems with the location with surveys and photos
survey, the process starts over

6. Audit Mystery Shops
What condition are my clients’ stores in?
Problem: No flexibility to adapt and communicate changes
Traditional Shops: No way to Mobile Shops: Communicate
communicate last minute changes to questions and changes directly
shoppers or answer questions from through shopper’s phones through
shoppers instant message tools

7. Retail Mystery Shop
Are all my retail locations across the country up to standard?
Problem: Filling in gaps in shopper coverage
Mobile Shops: Augment your
Traditional Shops: Compete for
shopper workforce by recruiting
attention with thousands of other jobs
from people who live in that area.
on job boards and classifieds
Jobs are sent directly to their
smartphones

8. Demographic Mystery Shops
Does service vary based on demographics?
Problem: Targeting shoppers that fit the correct demograhics
Traditional Shops: No way to verify Mobile Shops: Get a full profile
who is doing the work with work history, reliability and
background

9. What Mobile Mystery Shopping Is Not
An Analytics Service Redundant with Current Software
Mobile is a tool for recruitment, management Works with shopmetrics to augment your
and payment. current shopper workforce.
A Replacement for Mystery Shopping Firms
Gigwalk is an associate member of the MSPA, as a
service provider for mystery shop firms

10. How Does it Work?
Step 1.) “Post” your shop
Step 2.) Information is transmitted
directly to your shoppers’ phones
Step 3.) Choose who does the shop
Step 4.) Manage your shopper as
needed
Step 5.) Work is delivered directly to
your computer

11. What is Gigwalk
A Mobile Work Marketplace connecting
Mystery Shop providers to thousands
of smartphone-enabled shoppers
across the country
Launched in 2011, Gigwalk has grown to
140,000 people earning a 2nd paycheck doing
190,000 jobs across
50 states for small and large businesses.

12. Mobilize your Shoppers
Organize Your Current Workforce
Create a group for your best people
Seamlessly Recruit & Retain
Recruit based on observed work history
Communicate & Collaborate
Make sure everybody knows what to do.
Direct & Oversee
Make sure workers get best results

13. Bob Bahramipour
bob@gigwalk.com
www.gigwalk.com