Talpa Media sought to create a more interactive experience for its TV show Utopia by connecting viewers across channels and devices. It implemented Gigya's social login, identity management, gamification, and engagement solutions to allow viewers to login with social accounts, participate in discussions and voting, and earn points to influence the show. This transformed passive viewership into an active community and increased engagement, time spent, and visits across Talpa's digital platforms.

1. Creating a Connected Utopia to
Span the Silver Screen & Beyond

2. Gigya, Inc | gigya.com | 2
Case Study Overview
Talpa Media is a leading
global television and digital
media company based in
the Netherlands, and is
responsible for creating
such internationally
acclaimed formats as The
Voice, What Do I Know and,
most recently, Utopia.
gigya.com | 2
Social Login: reduces barrier to entry
by allowing users to easily login across
sites, apps and devices via a single
social identity.
Identity Storage: provides a unified
view of consumer identity across
channels that can be seamlessly
integrated into 3rd party platforms.
Comments, Chat & Reactions: build
an interactive community of
engagement.
Gamification: incentivizes valuable
user actions to stimulate long-term
participation and loyalty.
Key Gigya Implementations

3. Gigya, Inc | gigya.com | 3
Challenge
Bridging Consumer Engagement and
Loyalty Across Channels and Devices
With the release of Utopia, a show that
brings 15 participants together to create an
ideal community while viewers can watch in
real-time on the internet, Talpa sought to go
beyond traditional viewership and connect
viewers to play an active and influential role
in the series. Talpa recognized the
opportunity to build viewer interaction and
loyalty by creating a fully immersive, social
and connected experience that spans TV
and Internet channels and devices.
Key Technical Challenges:
Collecting and aggregating user identity
across channels and devices
Creating cohesive omni-channel user
stories and experiences
Fostering deeper and more frequent
viewer engagement
gigya.com | 3
Integrating with other systems within the
Utopia Connect Platform

4. Solution
Social Referral Program to Grow Customer
Loyalty and New Member Base
Gigya’s Social Login allows Utopia viewers to
conveniently login to watch live streams and
video clips and engage with other viewers
from any device via their existing social media
accounts.
Social Login ties all omni-channel activity to a
single user identity, powering more relevant
and cohesive user experiences. Talpa is then
able to easily port this data into its existing
marketing platforms to create personalized
Utopia campaigns across email and more.
gigya.com | 4
“TV is no longer a one-way medium, and products from Gigya have allowed us to change the way
we approach television production with the ability to unify user identities and experiences across
Utopia’s TV show, website and mobile apps.”
- Hylke Sprangers, CTO Digital at Talpa Media

5. Solution (Cont’d.)
Talpa implemented a variety of Gigya plugins
to turn passive viewers into an interactive
social community.
Comments allow users to share opinions and
feedback around Utopia events, clips and
articles, helping maximize viewer buzz and
excitement. Reactions give viewers a fast and
easy way to actively participate in the Utopia
community.
Viewers can also discuss Utopia events
happening on the live stream with one
another in real-time via Live Chat, effectively
creating a highly immersive multi-screen
experience.
gigya.com | 5
“By leveraging Gigya technology,
we have transformed traditional
TV viewership into an interactive,
real-time experience that is
putting Talpa at the helm of the
TV and media industry.”
Hylke Sprangers,
CTO Digital at Talpa Media

6. Solution (Cont’d.)
gigya.com | 6
To facilitate user input in the Utopia format and foster repeat viewer engagement, Talpa leverages
Gigya’s Gamification solution. Participants can earn points for watching live streams, leaving
comments, voting, participating in live chats, and more. Viewers with the most points, or “Elite Users,”
are awarded with enhanced influence over Utopia events, can vote for new Utopia participants and are
eligible to appear on the show. Talpa’s gamification approach transcends virtual and real world
experiences, connecting viewers at all times and essentially inviting them to become a part of Utopia.
“We are extremely pleased with the level of
viewer engagement we have been able to achieve
with Gigya, and are seeing the impact across
KPIs like user engagement, time spent and unique
visits. Gigya solutions like Social Login and
Gamification have enabled us to seamlessly
connect and interact with Utopia fans across
digital channels to create a large, authentic,
interactive community of connected viewers.”
Michael Guntenaar,
Director of Connected Productions at Talpa Connect

7. About Gigya
Gigya helps clients build better customer relationships by turning unknown visitors
into known, loyal and engaged customers. With Gigya’s technology, businesses
increase registrations and identify customers across devices, consolidate data into
rich customer profiles, and provide better products and experiences through
integrations with leading marketing and service applications. More than 700 of the
world’s leading brands rely on Gigya to build identity-driven relationships and to
provide scalable, secure Customer Identity Management.
For more information on how to drive valuable user behaviors by creating
interactive cross-channel user experiences, request a demo by calling
888.660.1469 or visiting: info.gigya.com/request-demo.