With communication as my educational background and my work experience in social media marketing's field, I'm interested to do some little-analytical about Trend and Challenge Digital Marketing 2017 then write it down as you can see here. I just wrote the matter-most-point, if you're interested to know more about my interpretation/presentation/whatever you call it, just send me an e-mail at gridzky@gmail.com so I can send you the details. Because I'm too lazy to share the details here. Thank you. Warm Regards, Gilang Ridzky Yuwono.

1. TREND & CHALLENGE
DIGITAL MARKETING 2017

2. SOCIAL MEDIA
ARE USED FOR
SELLING & ADVERTISING
“THERE IS ‘END’ IN ‘TREND’”

3. “GLOBAL ADS SPENDING
IN SOCIAL MEDIA WILL GROW
72 PERCENT
BETWEEN 2016 TO 2019”
- ZENITH OPTI MEDIA -

4. TREND
TO INNOVATE OR FADE AWAY
▸ The small but fast will beat the
large but slow.
▸ Compact.
▸ Following the issues in society.

5. THE CHALLENGE : SOCIETY

6. CHALLENGE
INSIGHT
▸ Ads = Spam ?
▸ “There will always be ads,
everywhere”
▸ “When I want something like a
product, I will just search it and buy
it without seeing the ad first”

7. “80% OF BUYING DECISIONS
IN INDONESIA ARE DOMINATED
BY EXPOSURE OF THE BRAND
IN SOCIAL MEDIA”
- BMI RESEARCH -

8. BUT, WAIT..
THE STAND-OUT ONE
▸ “Bukalapak? They are everywhere”
▸ Fun fact:
▸ Transaction value reached 10
trillion at the end of 2016
▸ 2016’s pageviews increase up to
16-fold compared to 2015 (13.4
billion vs. 800 million)

9. 1. MAKE A CREATIVE CONTENT THAT REPRESENT THE
HAPPENING ISSUE,
2. THE CONTENT MUST BE RELATED TO THE TARGET
AUDIENCE,
3. THE CREATIVE CONTENT SHOULD BE “TEASING”
Gilang Ridzky Yuwono
SOLUTION?

10. LET’S DISCUSS