Online Marketing - Doing it Right

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Gillian Whitney

Presentation by Launch4Life about the Online Marketing Machine. www.launch4life.com

Marketing

Online Marketing Machine
• What is it?
• Outbound – Inbound?
• Why it is important to your business?
• How do they work together?
• Who loses if you don’t?

Email Marketing Program
Permission Based
Email Templates
Newsletter Templates
Auto Responders
Landing Pages
Analytics
Lead Magnet
Goal is to Build That List – Your List is Everything

Website
Website Success
Website Domain
How do I help you?
Does it show authority?
What Do I sell? Is it clear how to buy?
Email subscribe and lead magnet?

The Right Traffic to Your Website
Yelp, Bing, Google My Business Page, Association Sites
Traffic (SEO)
GOOGLE
KEY WORDS
BACKLINKS
OPTMIZED WEBSITE

Website HELP
Traffic (SEO)
GOOGLE Keyword Planner
GOOGLE Trends
UberSuggest
Yoast Suggest
Answer The Public

Website HELP
Traffic (SEO)
Google Keyword Planner

Google Keyword
Planner
https://ads.google.com/home
/tools/keyword-planner/

Google Ranking Issues
When did you last do a website checkup?
Make sure your Website is SEO Friendly
Bot

Google Ranking Issues
Google bots looking for Websites to index
Quick speed – Optimized Graphics
SSL certificates
No broken links – 404s
Right keyword phrases – minimum competition
Fresh consistent content with new keywords (blogs)
Make sure your Website is SEO Friendly

Mini Audit of Your Website
Make sure your Website is SEO Friendly
SEO AUDIT WEBSITE GRADER
Pass Fail

Launch4Life
We coach small business owner professionals
to get the right traffic to their websites. Goal is
to convert to sales. Visit us at Launch4life
We are your go to team for a Real SEO Audit
Janet Elie and Gillian Whitney
marketing@launch4life.com
480-788-6366

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Online Marketing - Doing it Right

1. Online Marketing – Doing it Right Presented by Janet M. Elie, Launch4Life

2. • Online Marketing Machine • Components of the Machine • Making it Work for Sales Agenda

3. Online Marketing Machine • What is it? • Outbound – Inbound? • Why it is important to your business? • How do they work together? • Who loses if you don’t?

4. Online Marketing Machine

5. Target Market Defining Your Avatar Workbook www.launch4life.com 1 Defining Your Avatar Workbook Know who your Avatar (Ideal Client) is

6. Defining Your Avatar Step #1. Target Market Definition: Group of specific customers for your product or service. Example: Digital Marketers, ages 35-60, do their own tech, like being in control, Income of 100K+

7. Step #2. Negative Client Definition: Who is not a good fit. Just never happy. Example: Someone you said is your “nightmare” client un-coachable, can’t focus, no money. Defining Your Avatar

8. Step #3. Ideal Customer Definition: ONE specific person from your target market Example: Barb (age 50, Children’s Author, 250K income, hungry to learn new things, techie, wants to control her brand) Defining Your Avatar Your messaging is to this ideal customer

9. Social Media

10. Social Media Select the right platforms for both YOU and Your Avatar

11. Email Marketing

12. Email Marketing Program Permission Based Email Templates Newsletter Templates Auto Responders Landing Pages Analytics Lead Magnet Goal is to Build That List – Your List is Everything

13. Website

14. Website Website Success Website Domain How do I help you? Does it show authority? What Do I sell? Is it clear how to buy? Email subscribe and lead magnet?

15. Traffic (SEO)

16. The Right Traffic to Your Website Yelp, Bing, Google My Business Page, Association Sites Traffic (SEO) GOOGLE KEY WORDS BACKLINKS OPTMIZED WEBSITE

17. Website HELP Traffic (SEO) GOOGLE Keyword Planner GOOGLE Trends UberSuggest Yoast Suggest Answer The Public

18. Website HELP Traffic (SEO) Google Keyword Planner

19. Google Keyword Planner https://ads.google.com/home /tools/keyword-planner/

20. Google Ranking Issues When did you last do a website checkup? Make sure your Website is SEO Friendly Bot

21. Google Ranking Issues Google bots looking for Websites to index Quick speed – Optimized Graphics SSL certificates No broken links – 404s Right keyword phrases – minimum competition Fresh consistent content with new keywords (blogs) Make sure your Website is SEO Friendly

22. Mini Audit of Your Website Make sure your Website is SEO Friendly SEO AUDIT WEBSITE GRADER Pass Fail

23. Take Away Lessons  Look at the bigger picture  Target the right avatar  Best social media platforms  Build that email list  Valuable lead magnet  SEO friendly website  Right traffic to website

24. Launch4Life We coach small business owner professionals to get the right traffic to their websites. Goal is to convert to sales. Visit us at Launch4life We are your go to team for a Real SEO Audit Janet Elie and Gillian Whitney marketing@launch4life.com 480-788-6366

Online Marketing - Doing it Right

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